Optimizing the Content Supply Chain: What Manufacturing Can Teach the Broadcast Industry

December 29, 2016

By applying best practices and models used to optimize physical supply chains, broadcasters can more effectively manage their digital content operations.Faced with the increasing volume, variety and complexity of assets and metadata, as well as the need to reduce operational costs, broadcasters have long sought to manage their content supply chain as a factory. At the simplest level, media logistics involves taking in raw material at one end, processing it and producing finished assets at the other end. While in reality it isn’t that simple, broadcasters can learn how to optimize their content supply chains by looking at and learning from manufacturing.

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Entercom is a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events. As one of the country’s two largest radio broadcasters, Entercom offers integrated marketing solutions and delivers the power of local connection on a national scale with coverage of close to 90% of persons 12+ in the top 50 markets. Entercom is the #1 creator of live, original, local audio content and the nation’s unrivaled leader in news and sports radio.

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