Personal TV: The future of broadcasting

August 6, 2015

In response to the wide choices now available, TV viewing habits are changing radically. The demand for on-demand is clear and many consumers are looking for much more choice and flexibility in how TV is delivered. The industry is going through massive disruption from both traditional and new competitors, which is rewriting the rules of the game and introducing a wide variety of new services. The broadcast industry needs to respond with strategies for personalisation. A rethink of current business models and a new set of skills, capabilities and partnerships will be required to succeed. There are three key imperatives for broadcasters: address the growing demand for non-linear, reinvent the customer experience, and transform the broadcast business.

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Love Nature, a joint venture between Blue Ant Media and Smithsonian Networks, brings audiences closer to the beauty and wonder of nature, sharing awe-inspiring stories and shining a light on the fight for survival in a changing world. Producing 200 hours of 4K nature and wildlife content annually, Love Nature offers the largest library of 4K wildlife and nature content in the world and is available internationally via linear television, SVOD services and as a turnkey factual 4K channel. LoveNature.com

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