Rangers Protocol White Paper

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | February 19, 2022

It has been almost two years since the COVID-19 pandemic first disrupted global economies, forcing businesses to examine its impact. Immersive media businesses, which use technologies such as augmented reality (AR) and virtual reality (VR) that create or imitate the physical world through digital simulation, have been no exception.

whitePaper | April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

whitePaper | April 13, 2021

By 2021, it's estimated that 80% of total internet traffic will consist of streaming video content, but the long term development of such a fast growing industry still remains uncertain.In this whitepaper, learn what technical and logistical challenges arise during the media streaming launch process and how they’re solved.