Rethinking the Evolution of the PC industry

whitePaper | May 20, 2021

Scanning normal colour negative images for post-production and visual effects using modern high-end technology allows users to capture the dynamic range of the colour negative. Film archives, however, typically manage large volumes of historic images, and require specialist equipment which enables the capture of an even greater dynamic range. This is particularly important when managing black and white (B&W) recorded images on either print or negative stocks which have a high dynamic range (HDR). Traditionally, HDR scanning.

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

whitePaper | March 31, 2022

The pandemic has reshaped entire retail landscape with immense changes. For instance, it forced many retailers to explore alternate paths when stores were closed, limiting the number of visitors to the stores. While change is inevitable, the pandemic has ensured that all of us are better-prepared for any eventuality. This brings to fore an adage, ‘New challenges bring new opportunities.’ Specifically, retailers have propelled themselves well into the future by tapping into opportunities such as adopting immersive technologies

whitePaper | February 14, 2020

After two decades of talk, hype around potential enterprise applications of VR is finally converting into investment. Researcher IDC says global spending on VR and augmented reality (AR), is expected to hit $160 billion in 2023, up significantly from the $16.8 billion forecast for 2019. The researcher predicts the five-year compound annual growth rate (CAGR) for AR/VR spending will be 78.3%, and that a significant portion of this growth in spending will come from the commercial and public sectors.

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

whitePaper | May 20, 2022

Many customers run their Digital Games on AWS. Each of them has made unique design choices that allow them to run the fastest, most complex, and visually breathtaking games on AWS. This whitepaper outlines best practices for building a data lake for games on the AWS Cloud, and offers a reference architecture to guide organizations in the delivery of these complex systems.