The Adobe EchoSign advantage for media and entertainment

whitePaper | June 10, 2022

In 2021, the media & entertainment industry saw continued changes from technological progress, evolving generational behaviors, and ongoing impacts from the global pandemic. Amid recurring COVID-19 surges, people sought more media & entertainment at home, while often avoiding larger in-person events.1 Digital media engagement even remained strong over the healthier summer, evidence that the pandemic has only accelerated preexisting trends toward the digital world.

whitePaper | June 7, 2022

Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which it determines a product’s user experience, revenue opportunities, longevity, competitiveness, market differentiation and more. Softwarization enables products to become “smart,” connected and even autonomous — capabilities that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles and trucks have relied on software for decades to keep their engines running properly and efficiently. With softwarization, they now can drive themselves and upload granular information about the health and performance of every key component, helping avoid expensive breakdowns.

whitePaper | December 11, 2019

Despite Disney+ just now going live in the US and the release still months in the future in Europe, the new streaming service is already looking to become a challenger for the top spots in a crowded field. In the US, more than half have already heard about Disney+ and 43% intend to subscribe. Not surprisingly, especially families with children are expected to sign up to Disney+.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | December 15, 2022

The Web 3.0 is the concept of next generation internet. It brings decentralization to content, application, and infra layers. The users will be able to create, own and carry their assets, avatars, collectibles from one platform to another for various purposes, including trading, integration of their new business, and gaming. On the other hand platforms can provide services/APIs/storage that can be used across dierent metaverse platforms to provide seamless experience e.g. avatars as a service, crypto wallet service

whitePaper | March 13, 2020

Business transformation is an all-encompassing term, referring to organisations embarking on a path of innovation. On a granular level we can identify with the organisation successfully adopting digital technologies to rebuild a business model, existing in a particular industry, and influencing an extended ecosystem or even society with its disruptive offerings of products and services. Transformed organisations drive fundamental shifts across their markets and even peripheral ones, either intentionally or as a result of their spreading influence.