The Online Entertainment Industry

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

whitePaper | February 12, 2020

Video is now an essential part of any marketing or communications strategy. It can raise conversion rates, generate leads, build engagement with your brand and help customers make purchasing decisions. To help get your company noticed you need original and unique content. It is widely accepted that the vast majority of viewers find live video content more engaging than pre-recorded, highlighting the need for brands and communicators to look to Live Streaming as a tool to communicate to their audiences. More attention is paid to content if it’s actually taking place at the same time they are viewing it, especially if there is the facility to interact.

whitePaper | January 8, 2020

Immersive media delivered as virtual reality (VR),full 360°I 180" video streaming and VR commerce can be embedded into the lifestyle of digital consumers. Digital technologies break barriers between consumer platforms and pave the way for applications across media and entertainment, telecommunications, sports, retail, and education. Incumbent telco’s and media companies are exploring innovative methods to adopt immersive technol09 es and grow the r business.

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

whitePaper | July 22, 2022

FM radio and MP3 audio are the most popular forms of in-car entertainment today. However, as we enter a new decade, basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. In the next few years, one of the most significant opportunities foreseen in the automotive industry will be the digitally connected car, including internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers

whitePaper | September 7, 2022

SKYDREAM is a virtual reality metaverse focused on creating inmersive experiences and a sustainable economy for everyone Everything in the metaverse happens in the city of SKYDREAM. Each and every property in the city will be a NFT Thanks to our unique tool The Builder everyone will have the power tocreate, publish and monetize its own VR experience