The Role of Customer Care in OTT

October 1, 2018

With direct-to-consumer (D2C) streaming services, broadcasters have to closely track and improve all stages of the viewer journey. One of the most underappreciated yet most important links in this chain is customer care since this directly affects viewer satisfaction.Keeping subscribers happy is key to the long-term success of OTT initiatives. After all, acquiring a new subscriber is five to 25 times more expensive than retaining an existing one !

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Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

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VMware vSphere & VMware vSphere+Compute Virtualization

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whitePaper | February 25, 2022

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TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | October 10, 2022

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Accelerate Video Analytics Performance

whitePaper | May 12, 2022

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Spotlight

Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

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