TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

Spotlight

Sirens Media

Television Production Company based outside of Washington DC, producing for networks such as Bravo, Discovery, MSNBC and more.Sirens Media is a forward-thinking, full-service production company dedicated to the creation of programming with a bold and innovative edge. Partners Rebecca Toth Diefenbach and Valerie Haselton founded the company in 2005, and have since produced hundreds of hours of award-winning and top-rated programming in the unscripted/reality/documentary space.

OTHER WHITEPAPERS

Impact of 5G on the Gaming Industry

whitePaper | September 10, 2022

The gaming industry has been following a fixed cycle of development for a long period that involves them being able to witness upgrades at certain intervals. It results in different gaming factions such as console gamers to wait a lot for developed standards. The major upgrades in the gaming industry rely on how often console and PC hardware companies release better components. But with the arrival of 5G, this cycle is about to break. The potential of 5G in the gaming industry is huge and it could yield great opportunities for gamers. Let us take a look at how 5G will affect the gaming industry.

The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

whitePaper | April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

METAVERSE - NEXT GENERATION USER EXPERIENCE TECHNOLOGY

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

sensorium whitepaper

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.

Gametree Whitepaper

whitePaper | October 15, 2022

Game Tree aims to grow the blockchain game market with games from small and medium-sized companies. In addition, for the community that uses and plays the Game Tree’s game, users can secure copyright ownership, game play, NFT, and coin collection in their creations. Game Tree platform users will establish and guarantee such copyright ownership by utilizing NFTs with unique and invariant identifiers for in-game items through the blockchain.

2019 U.S. Music Consumption Year End Report

whitePaper | January 31, 2020

As a result of consumers continuing to move more towards streaming music, ondemand stream consumption now represents 85% of all music consumption in the United States; a 7.6-point jump over 2018 (77%). On-demand audio stream consumption in 2019 set a record high with 705 billion streams, up 32% over 2018’s 534.6 billion audio streams. While album sales and song sales continued to decline, 23% and 26% respectively, vinyl album sales in 2019 experienced another double-digit growth year; up 10.5% over 2018. The 2019 BuzzAngle U.S. music report is filled with many more stats on all forms of consumption. We hope you enjoy this year’s report and we welcome your feedback.