Media and Broadcasting

TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

October 10, 2022

transforming-retail-media-through-standardization
Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

Spotlight

KOCOWA

KOCOWA+ is an American joint company between wavve, SK Square Americas, and the top Korean television broadcasters KBS, MBC, & SBS. wavve Americas, Inc. (wA) launched KOCOWA, a premium streaming service, offering the latest in Korean entertainment for all audiences in the Americas. Shows are available within 6 hours after their original airtime in Korea, and all programming is subtitled in English, Portuguese, and Spanish making it the preferred place for fans to watch their favorite programs as soon as possible.

OTHER WHITEPAPERS
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Mobile eSports Gaming Fanatics

whitePaper | June 19, 2022

By now you’ve surely heard about the impact that blockchainrelated innovation, cryptocurrency and non-fungible tokens (NFTs) are having on the global economy. People around the world are turning to alternative currencies for safe haven, growth and exploration. Play- to-earn gaming is emerging as a large proponent of this growingtrend in alternative entertainment and income.

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Innovation in Smart Video Storage; How WD Purple™ Intelligently Manages Video Data

whitePaper | April 15, 2022

This paper discusses an intelligent approach to storing video surveillance data on Hard Disk Drives (HDDs), utilizing on-drive Artificial Intelligence (AI) and Machine Learning (ML) technologies. In today’s video surveillance environment, high-definition cameras with video analytic capabilities send multiple streams of video data to network recorders and drives, causing new storage complexities.

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Media nations: UK 2022

whitePaper | August 17, 2022

This is Ofcom’s fifth annual Media Nations report, a research report for industry, policymakers, academics and consumers. The main objectives of the report are to review key trends in the media sector and set out how audiences are served in the UK. We adopt a cross-platform perspective, including broadcast TV and radio, as well as digital delivery including online video and audio streaming. As in previous years, this report is accompanied by an interactive report containing an extensive range of data. We also publish separate reports for Northern Ireland, Scotland and Wales covering specific themes and issues relevant to those nations.

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A pragmatist’s guide to the metaverse

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

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VIDEO FOR PASSENGER ENTERTAINMENT IN THE CONNECTED CAR

whitePaper | July 22, 2022

FM radio and MP3 audio are the most popular forms of in-car entertainment today. However, as we enter a new decade, basic radio and bring-your-own-device (BYOD) experiences are unlikely to satisfy drivers and passengers for much longer. In the next few years, one of the most significant opportunities foreseen in the automotive industry will be the digitally connected car, including internet enabled e-cockpit platforms and rear-seat entertainment displays for passengers

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Reimagining Cloud Operations for Media-Enterprises

whitePaper | February 28, 2020

Media enterprises like publishers, broadcasters and new media companies are serving content to millions of viewers on different devices and platforms across geographies. In order to cater to growing viewer demands both at global and regional levels, many companies are moving to cloud-based technologies to take advantages of its scalability, flexibility and security services. As per IABM*, more than 39% of media companies have already adopted cloud based solutions and another 30% are very likely to follow suit.

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Spotlight

KOCOWA

KOCOWA+ is an American joint company between wavve, SK Square Americas, and the top Korean television broadcasters KBS, MBC, & SBS. wavve Americas, Inc. (wA) launched KOCOWA, a premium streaming service, offering the latest in Korean entertainment for all audiences in the Americas. Shows are available within 6 hours after their original airtime in Korea, and all programming is subtitled in English, Portuguese, and Spanish making it the preferred place for fans to watch their favorite programs as soon as possible.

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