TruPlay Whitepaper

whitePaper | March 19, 2021

Virtual reality is a product of technology and content synergy that is set to bring the identity of perception of the virtual and real worlds, known as Singularity Effect, for the Entertainment Industry customers. The industry, betting on the technological component of VR, could not provide users with the necessary format and quality of VR content in a timely manner.

whitePaper | May 27, 2021

These are exceptional times. Measures to control the coronavirus crisis are causing a major seachange in how we go about our social and business lives. This white paper looks at the challenges posed to cultural continuity by the closure of arts and events venues caused by the need for social distancing and the containment of COVID-19. Exceptional times require exceptional measures. This white paper will go on to propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within.

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

whitePaper | January 3, 2023

The Internet of Things (IoT) brings the promise of new possibilities, but to unlock them, organizations must change how they think about data. With the emergence of IoT, there is a new class of applications that processes streaming data from sensors and devices that are spread around the globe. In theory, the solution is simple: turn massive amounts of data into real-time insights by immediately processing and analyzing it in a continuous and infinite fashion. However, managing streaming IoT data is not that simple. Legacy infrastructure is not made to support IoT data streaming from millions of data sources with varying datatypes. The world of streaming IoT requires a shift to the world of real-time applications consuming continuous and infinite streams.

whitePaper | December 19, 2019

Today, consumers have access to a greater choice of lawful music services than ever before and can listen to music anywhere, anytime, on a broad range of devices. With these increased choices has come an explosion of sharing and creativity. From the content industry side, the Internet has also enabled new business models for creators and the emergence of new artists and music intermediaries. It has also allowed independent labels to thrive — in Adele’s producer’s own words, digital music is a “more level playing field”.

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1, scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.