Virtualization

VIRTUAL REALITYFOR ARTS & CULTURE

May 27, 2021

These are exceptional times. Measures to control
the coronavirus crisis are causing a major seachange
in how we go about our social and
business lives.
This white paper looks at the challenges posed
to cultural continuity by the closure of arts and
events venues caused by the need for social
distancing and the containment of COVID-19.
Exceptional times require exceptional measures.
This white paper will go on to propose the use
of Virtual Reality (VR) technology as a means of
transforming the way we interact with art and
culture whilst conforming to the proscriptions we
need to live and work within.

Spotlight

Futuristic Films

Our camera department is fully stocked with complete, ready-to-go systems including the Red Weapon Helium 8k, Sony FS7, Sony A7sii and the GoPro Omni virtual reality camera. From exotic anamorphics to vintage Leica’s and lightweight zooms, we have a large variety of lens options that encourage pushing the stylistic envelope. We house a long list of specialized tools such as Easy-Rigs, the FreeFly MŌVI Pro, jib arms, drones, along with lighting and rigging gear to get the shot no matter what.

OTHER WHITEPAPERS
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Uncompressed Media Over IP On Amazon Web Services (AWS)

whitePaper | October 6, 2022

As part of the ongoing transition to Internet Protocol (IP) networks for media workflows, the media and entertainment industry has developed new IP standards for transporting broadcast signals. This white paper offers guidance to help broadcasters and media organizations transition to IP, and demystifies common misconceptions when using the Society of Motion Picture and Television Engineers (SMPTE) 2110 standards and associated IP infrastructure. It provides details explaining why organizations transition from traditional Serial Digital Interface (SDI) to IP workflows using SMPTE 2110 standards and covers important topics related to workflow design, synchronization, and clocking, including relevant standards to support uncompressed contribution. It also provides details around Networked Media Open Specifications (NMOS) registration and discovery on an IP network.

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A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | September 23, 2022

No content owner can stay oblivious to the existence and impact of FAST in today’s age. The rising popularity of connected TVs is indirectly paving the way for FAST into millions of living rooms. Talking about Australia specifically, 8 in every 10 consumers have access to a connected TV and prefer to use it to consume content as opposed to other devices such as mobile phones. The penetration of streaming TV in the APAC region is quite impressive as well. Here’s a quick glance based on data from Globa lWeb Index 2020 report.

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IOA® Rolls Out the Red Carpet for Entertainment Media Cloud Ecosystem

whitePaper | April 30, 2021

Explore a new, interconnection-driven paradigm that helps media and entertainment companies improve media content creation, management and distribution workflows — all at reduced costs. See how IOA®) 'shortens the distance' by placing IT and interconnection at the edge, closer to where media content is created and distributed.

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Direct Brands: Media & Customer Acquisition

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

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GEARING UP FOR THE METAVERSE

whitePaper | July 25, 2022

In the history of technology, truly groundbreaking developments become household names. For the last decade, people have been using ‘Google’ as a verb, asking whether or not there is an app, and saying ‘post’ when they mean publish online. Blockchain technology led to the most famous acronym in a generation: NFT or Non-fungible Token. Now, combined with Virtual Reality (VR) units, the same technology has created two more increasingly popular neologisms: metaverse and web3

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Media & Entertainment Industry: Novel Strategies to Thrive in the New Normal

whitePaper | June 20, 2021

Media enterprises will have to quickly learn to run their media operationswhile accelerating digital transformation and adopting emergingtechnologies

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Spotlight

Futuristic Films

Our camera department is fully stocked with complete, ready-to-go systems including the Red Weapon Helium 8k, Sony FS7, Sony A7sii and the GoPro Omni virtual reality camera. From exotic anamorphics to vintage Leica’s and lightweight zooms, we have a large variety of lens options that encourage pushing the stylistic envelope. We house a long list of specialized tools such as Easy-Rigs, the FreeFly MŌVI Pro, jib arms, drones, along with lighting and rigging gear to get the shot no matter what.

Events