Why Is Media Distribution So Complicated

October 24, 2017

Many media and entertainment organizations struggle with the challenges of content storage, transformation, and distribution. As production standards rise from HD to UHD/4K, 8K, and beyond, the amount of data associated with any given project grows exponentially. Adding to these concerns are the rapidly changing methods of bringing media content to consumers. Broadcast over a limited number of channels has given way to hundreds of ways to consume media via over-the-air, cable, satellite and Internet connections, using broadcast, on-demand, and streaming models.This whitepaper outlines the drivers behind this challenge and explores the advantages of an IP-based media center solution. Finally, it discusses Cisco’s Media Data Center platform.

Spotlight

Brigade Marketing, LLC

BRIGADE is a leading full-service entertainment marketing firm spanning the digital, creative, media and publicity realms. Since our inception in 2010, we have quickly evolved into a trusted marketing partner for studios, television networks, filmmakers, festivals and production companies.

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