Immersive Technology Penetrates Reality

August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the
premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

Spotlight

Hubert Burda Media

Each person writes the algorithm for their own career. Burda offers the ideal environment in which to do so: With nearly 12,000 employees in 20 countries, more than 600 digital and printed consumer media products, 174 million users of our digital services and platforms and 33,000 advertising customers Hubert Burda Media (Burda) is one of Germany’s largest media und tech companies. Burda is home to many of the leading platforms and brands in the DACH region such as Xing, jameda, HolidayCheck, Focus, Bunte or Instyle. And we constantly challenge ourselves to create new products - with the goal of expanding our leading position in the market and driving innovation.

OTHER WHITEPAPERS

arena master WHITEPAPER

whitePaper | April 14, 2022

The gaming world is evolving daily with new projects, both big and medium scale, gradually tilting towards the gaming domain. Also, the introduction of metaverse contributed to the boost, with Facebook announcing to join the moving training. According to statistics, gamers account for about 30% (i.e., over 2 billion people) of the world's population, with a yearly growth of 10-15%, with people joining the trend daily. Thanks to the increasing number of Gen-Zs. As of 2019, the gaming industry has generated $151.9 billion, with a higher chunk of the money going to the creators and developers and not the players who help generate that much revenue.

The Media, Entertainment and Culture Industry’s Response and Role in a Society in Crisis

whitePaper | June 3, 2021

COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.

A comprehensive analysis and survey of the theatrical and home/mobile entertainment market environment

whitePaper | March 17, 2020

The main contributing factors of Mobile Entertainment market are increasing Sales Strategies, Revenue Generation, Valuable Growth Anticipation, and Cost Structure Study. Increasing prevalences of Mobile Entertainment market report, which highlights the major industry growth drivers, challenges, opportunities and restraints for the leading key players. It also serves the analysis of the global market share, segmentation, revenue growth estimation and geographic regions of the market.

TruPlay Whitepaper

whitePaper | May 20, 2022

At TruPlay, we’re building a beautiful, fun, world-class entertainment platform to invite children into a world of hope and God’s truth so that we can transform the real world we live in. We have a world-class team with deep industry experience committed to making our vision a reality.

A Responsible Brand Starts from Within

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

media kit 2020 - Business Transformation

whitePaper | March 13, 2020

Business transformation is an all-encompassing term, referring to organisations embarking on a path of innovation. On a granular level we can identify with the organisation successfully adopting digital technologies to rebuild a business model, existing in a particular industry, and influencing an extended ecosystem or even society with its disruptive offerings of products and services. Transformed organisations drive fundamental shifts across their markets and even peripheral ones, either intentionally or as a result of their spreading influence.

Technologies, Virtualization

Immersive Technology Penetrates Reality