sensorium whitepaper

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

whitePaper | June 22, 2021

There is a growing list of actions a brand must take to walk truthfully and authentically into the work of social responsibility. The externally facing actions are what the public sees, but working behind the scenes to realize these actions are multifaceted employees who give the majority of their waking lives to help the brand achieve its promise.

whitePaper | April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

whitePaper | January 21, 2020

Sony seeks to deliver products, content, and services that resonate with people and affect a positive impact on society, based on its Purpose to "fill the world with emotion, through the power of creativity and technology." Sony Corporation President & CEO Kenichiro Yoshida spoke at the Sony press conference held ahead of the exhibition's public opening, stating that "Creativity is a powerful driving force that moves Sony forward. When it is combined with our technology, it is unstoppable." He then proceeded to introduce Sony's latest offerings and new developments from our electronics and entertainment businesses.

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

whitePaper | May 27, 2021

These are exceptional times. Measures to control the coronavirus crisis are causing a major seachange in how we go about our social and business lives. This white paper looks at the challenges posed to cultural continuity by the closure of arts and events venues caused by the need for social distancing and the containment of COVID-19. Exceptional times require exceptional measures. This white paper will go on to propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within.