SONIFI Solutions, Inc.

uploadvr | March 27, 2020

Nvidia’s new gaze tracker uses a capability of common LEDs — their ability to both emit and sense light — to simplify the process of determining the eye’s position relative to a display. Like other gaze tracking systems, the Nvidia system uses a ring of infrared LEDs to project unseen light into the eye, but here, LEDs also are used for color-selective sensing from the same location. This enables the smallest and lowest-cost gaze tracking yet developed, the researchers no...

Apple | May 14, 2020

NextVR’s eponymous VR video service never fully took off with users, despite offering 360-degree video access to select concerts and sporting events, including NBA games, WWE wrestling matches, and NHL highlights. But Apple apparently saw value in the company, and following weeks of speculation confirmed today (via Bloomberg) that it has acquired NextVR for purposes unknown. Based in Newport Beach, California, NextVR was an hour south of Los Angeles, where many of Apple’s TV+ operati...

Technologies

VIZIO | November 23, 2021

VZIO and Square Enix today announced their partnership for the Marvel’s Guardians of the Galaxy video game from Eidos-Montréal and SQUARE ENIX®, an all-new story and fresh take on the Guardians’ universe. Fans can fire up a wild ride across the cosmos with Marvel’s Guardians of the Galaxy and VIZIO's lineup of 4K gaming TVs and sound bars to create an elite gaming experience worthy of Star-Lord. With VIZIO’s ProGaming engine and Auto Low Late...

facebook | June 03, 2020

AppsFlyer announced it can measure the results of in-app advertising on Facebook gaming campaigns, tracing the growth of revenue associated with a group of users for an app or game to the advertisement that attracted them. By doing this, AppsFlyer and the Facebook Audience Network are able to calculate the return on advertising spending for game developers or publishers advertising their games. With that, game and app developers are able to more precisely optimize their user acquisition strategy...