Building Audience: Courting and Keeping Customers in a Media and Entertainment Industry Awash in Data

August 20, 2015

For decades, the media and entertainment (M&E) industry enjoyed a fairytale existence. But in recent years, tectonic shifts have disrupted long-established models of business and emerging technologies have empowered customers with more choices than ever before, leaving companies struggling to attract new customers and keep the existing ones happy.To survive and ultimately thrive, companies must evolve, and digital innovation is a must. But the call for change has created an identity crisis for the industry: Does a company’s mission lie with creating content? Distributing content? Both? How do companies most effectively promote their products in the marketplace?

Spotlight

WIUX

WIUX is Indiana University's largest student media organization. WIUX is student-operated and specializes in radio broadcast content. WIUX-LP Bloomington is our FM radio station, broadcasted in the Bloomington area on 99.1 FM and streamed online; B-Side Internet Radio is our second station, an internet radio stream which can also be accessed online. We play a variety of music, sports, and news/talk programming, and any student at IU is eligible to be a radio DJ. In addition to our broadcast content, we produce various forms of multimedia including music reviews, podcasts, and WIUX Live Sessions.

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Spotlight

WIUX

WIUX is Indiana University's largest student media organization. WIUX is student-operated and specializes in radio broadcast content. WIUX-LP Bloomington is our FM radio station, broadcasted in the Bloomington area on 99.1 FM and streamed online; B-Side Internet Radio is our second station, an internet radio stream which can also be accessed online. We play a variety of music, sports, and news/talk programming, and any student at IU is eligible to be a radio DJ. In addition to our broadcast content, we produce various forms of multimedia including music reviews, podcasts, and WIUX Live Sessions.

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