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NVIDIA ADA GPU ARCHITECTURE: Designed to deliver outstanding gaming and creating, professional graphics, AI, and compute performance

October 1, 2022

NVIDIA ADA GPU ARCHITECTURE
Launched in 2018, NVIDIA’s® Turing™ GPU Architecture ushered in the future of 3D graphics and GPU-accelerated computing. Turing provided major advances in efficiency and performance for PC gaming, professional graphics applications, and deep learning inferencing. Using new hardware-based accelerators, Turing fused rasterization, real-time ray tracing, AI, and simulation to enable incredible realism in PC games, and cinematic-quality interactive experiences. Two years later in 2020, the NVIDIA® Ampere architecture incorporated more powerful RT Cores and Tensor Cores, along with a novel SM structure that offered 2x FP32 performance, clock-for-clock, compared to Turing GPUs. These innovations allowed the Ampere architecture to run up to 1.7x faster than Turing in traditional raster graphics, and up to 2x faster in ray tracing.

Spotlight

Bungie

Bungie is an independent, employee-owned game development studio dedicated to creating hopeful worlds that inspire passionate player communities. For more than two-and-a-half decades that purpose has led to the creation of some of the industry’s most celebrated gaming franchises, including Marathon, Myth, Halo, and Destiny.

OTHER WHITEPAPERS
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2021 Social Media Marketing Strategy

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

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Covid-19 the many shades of a crisis: A media and entertainment sector perspective

whitePaper | April 16, 2020

The rapid outbreak of the coronavirus presents an alarming health crisis that the world is grappling with. In addition to the human impact, there is also a significant commercial impact being felt globally. As viruses know no borders, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 are already seeing COVID-19 disruptions.

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The Use of Virtual Reality to Promote Sustainable Tourism: A Case Study of Wooden Churches Historical Monuments from Romania

whitePaper | April 30, 2021

The accelerated development and expansion of cultural tourism in areas with unique tourist objectives, characterised by a high degree of risk in terms of their physical and chemical integrity, requires sustained efforts by all stakeholders to identify new methods, techniques, and procedures for their conservation, protection, and capitalisation, with respect to tourism. The aim of this study was to propose an optimal methodology for capitalising on tourism related to wooden churches, regarded as a structural item of tangible cultural heritage, with positive effects on theprotection, conservation, information, and awareness of all stakeholders in tourism development.

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The Media, Entertainment and Culture Industry’s Response and Role in a Society in Crisis

whitePaper | June 3, 2021

COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.

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Successful Onboarding with Virtual Reality

whitePaper | June 1, 2021

In order to give new colleagues the best possible start in their professional life and to enable them to work efficiently and unerringly right from the start, it often requires numerous meetings, on-the-job training courses, compliance training and safety briefings. This is not only costly and time-consuming, but also causes a lot of downtime. What if all this information were available in a single, comprehensive package that would enable new employees to learn almost independently? With Virtual Reality, exactly that is possible.

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ENGINEERING NEXT-GENERATION DIGITAL PRODUCTS

whitePaper | June 7, 2022

Software is rapidly becoming the foundation for most of the ways we work, live and play — a trend known as “softwarization.” Software isn’t new, of course. But what’s changed is the degree to which it determines a product’s user experience, revenue opportunities, longevity, competitiveness, market differentiation and more. Softwarization enables products to become “smart,” connected and even autonomous — capabilities that they didn’t have when software was a limited part of their DNA. For example, passenger vehicles and trucks have relied on software for decades to keep their engines running properly and efficiently. With softwarization, they now can drive themselves and upload granular information about the health and performance of every key component, helping avoid expensive breakdowns.

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Spotlight

Bungie

Bungie is an independent, employee-owned game development studio dedicated to creating hopeful worlds that inspire passionate player communities. For more than two-and-a-half decades that purpose has led to the creation of some of the industry’s most celebrated gaming franchises, including Marathon, Myth, Halo, and Destiny.

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