[Infographic] Vimeo vs YouTube

| March 2, 2018

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Find help choosing between live streaming to Vimeo vs YouTube. Compare what these two video web giants, Vimeo vs YouTube, offer for live streaming to make the best choice to host your live streams. Live streaming with Vimeo does cost, but so does YouTube if your goal is to monetize your content. The choice you make between Vimeo vs YouTube will depend on your ultimate goal and who you’re targeting with your content.

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87AM

87AM is a full-service creative agency for a digital world. 87AM delivers ideas that drive conversion through thought leadership, strategy, and execution. We don’t believe in platforms. We believe in innovation. 87AM harnesses the power of a proprietary suite of analytic tools to constantly measure the effectiveness and reach of our campaigns, while still maintaining an unparalleled, unyielding design focus.

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What Gaming Brands Can Teach Us About Online Marketing

Article | March 2, 2020

One of the best ways to learn about online marketing is to get out there and see what’s already working — and not working — for established brands in various industries. To start with, take notes on the types of content that are being created, where they’re being created, how they meet their audiences’ needs, and how their audience engages with them. For now, let’s take a closer look at one specific industry: the gaming industry. There’s a lot that gaming brands can teach us about online marketing. Below are some of the most important takeaways to keep in mind when coming up with your brand’s own marketing strategy.

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Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Sony clarifies that PS5 will support ‘overwhelming majority’ of PS4 games

Article | March 22, 2020

Sony has issued an update to clarify its stance on backwards compatibility for the PlayStation 5, saying the upcoming console will support an “overwhelming majority” of the 4,000-plus existing PS4 titles. Prior to the update, Sony’s Mark Cerny, the system architect for the PS5 who detailed its full hardware specifications in a live-streamed presentation on Wednesday, said the console would support “almost all” of the top 100 PS4 titles. “A quick update on backward compatibility — With all of the amazing games in PS4’s catalog, we’ve devoted significant efforts to enable our fans to play their favorites on PS5,” Sony writes in the update text, which it posted at the top of its tech specs announcement post from two days ago.

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87AM

87AM is a full-service creative agency for a digital world. 87AM delivers ideas that drive conversion through thought leadership, strategy, and execution. We don’t believe in platforms. We believe in innovation. 87AM harnesses the power of a proprietary suite of analytic tools to constantly measure the effectiveness and reach of our campaigns, while still maintaining an unparalleled, unyielding design focus.

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