10 Must-have Marketing Technology Stack for Your B2B Tech

| September 13, 2019

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Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

Spotlight

OnlyGood.TV

After producing over 1000 original video stories generating 450 million video views through its own platforms along with such distribution partners as HuffPost; Aol; MSN; Upworthy; and many others, HooplaHa – Only Good News (OGN) has launched a new streaming subscription video on demand (SVOD) channel called OnlyGood.tv (OGTV).

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Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

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First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

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Why Losing Activision and Bethesda Is a Major Blow to NVIDIA's Streaming Ambitions

Article | March 4, 2020

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Is 2020 Virtual Reality’s Breakout Year?

Article | March 16, 2020

Early research on the latest devices shows that the VR technologies of today have made significant progress on the fundamental comfort and usability challenges that frustrated previous attempts to commercialize the technology. Virtual reality has inspired such fervent interest and debate partly because the fundamental building blocks of the technology have existed since the late 60s. The challenge of investors, developers, and engineers has been to transform that fundamental technology into a positive user experience and a commercial success.

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Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Spotlight

OnlyGood.TV

After producing over 1000 original video stories generating 450 million video views through its own platforms along with such distribution partners as HuffPost; Aol; MSN; Upworthy; and many others, HooplaHa – Only Good News (OGN) has launched a new streaming subscription video on demand (SVOD) channel called OnlyGood.tv (OGTV).

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