10 Must-have Marketing Technology Stack for Your B2B Tech

September 13, 2019 | 147 views

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a bonus to be technologically savvy in this day and age. To ensure customers don’t just drop out of your funnel you need to test drive every efficient alternative to get the job done.

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YourTV

The people behind YourTV are highly experienced cross-media professionals, with expertise in commercial sales, business, programme production, launching and developing new channels. As well as their extensive knowledge and skills, the team shares a deep understanding of the key to successful local broadcasting and a collective passion for the sense of community it provides. Our goal is to create a new, innovative local broadcaster which delivers information and entertainment to the heart of cities and communities around the UK in a fresh and engaging way. Using the latest technology YourTV will be a Second Generation service that can be viewed anywhere, anytime, on your TV, PC, mobile, iPad, etc.

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Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | February 12, 2020

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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Apple's AR & VR headset may not need external input for orientation & motion detection

Article | February 11, 2020

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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Game On: These Entertainment Stocks Hit New Levels

Article | February 10, 2020

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

YourTV

The people behind YourTV are highly experienced cross-media professionals, with expertise in commercial sales, business, programme production, launching and developing new channels. As well as their extensive knowledge and skills, the team shares a deep understanding of the key to successful local broadcasting and a collective passion for the sense of community it provides. Our goal is to create a new, innovative local broadcaster which delivers information and entertainment to the heart of cities and communities around the UK in a fresh and engaging way. Using the latest technology YourTV will be a Second Generation service that can be viewed anywhere, anytime, on your TV, PC, mobile, iPad, etc.

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