10 Online Video Trends That You Need To Watch Out For

| December 12, 2018

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Instead, it’s the “how” of video that is currently going through a significant evolution – and one that businesses of all types would do well to pay close attention to. Think about the ways in which technology has changed over the last few years alone and it’s easy to see why. Not only is broadband Internet a staple in virtually every home in the country, but we now carry small devices around with us in our pockets all day that are essentially our own personal supercomputers.

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The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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Sony’s new DualSense PS5 controller promises more realistic tactile feedback

Article | April 8, 2020

The new PlayStation is coming this year. We’ve known about it since 2019, but the rollout—like almost everything else in the world—has felt the effects of the coronavirus pandemic. We have some tech specs about the console itself, but now Sony has fully revealed the redesigned DualSense controller that will go with it. The buttons haven’t moved all that much, but some internal updates could make it feel much different during gameplay.

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First Look At Sony PlayStation 5 UI

Article | June 8, 2020

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

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Red Arrow Industries

Red Arrow Industries is a content production company of inspired storytellers who work with broadcasters and brands to reach their audiences in uncommon ways. Our production slate includes long form programming, digital content and branded content for many national cable networks including HGTV, History, Travel Channel, DIY Network, Food Network, Animal Planet and more

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