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2018 AUGMENTED AND VIRTUAL REALITY SURVEY REPORT

August 1, 2018 | 114 views

With investment in augmented reality (AR) and virtual reality (VR) on the rise, the results of a new survey by global law firm Perkins Coie LLP depict a growing industry that is moving to a greater focus on more practical applications, while facing concerns reflective of an expanding customer base. The survey of startup founders, technology company executives, investors and consultants, released in March 2018, follows the firm’s inaugural AR/VR Survey, 1 released in September 2016.

Spotlight

TouchTunes

TouchTunes is a leader in in-venue entertainment providing music fans like you the ability to play your favorite songs at your favorite locations. You can find TouchTunes jukeboxes in 75,000 bars, restaurants and other social spaces across North American and Europe.Our innovation story began in 1998 with the release of the world’s first pay-for-play digital jukebox and since then, we have transformed into a multi-application platform offering a variety of engaging and interactive experiences. We are the in-venue entertainment leader, pushing boundaries and creating growth opportunities for our customers and our locations.Music is core to the TouchTunes experience and our smart jukeboxes allow the interface to learn from the music most played in a location and adapt over time to highlight the songs, artists and search results that are most relevant. Our mobile app has been downloaded over 7 million times and lets users find nearby jukebox locations and control the music from their phone

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TECHNOLOGIES, BUSINESS

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Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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VIRTUALIZATION

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | June 21, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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Game On: These Entertainment Stocks Hit New Levels

Article | August 2, 2022

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Discord: A Novel Medium for B2B Marketing

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Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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VIRTUALIZATION

Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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TECHNOLOGIES, VIRTUALIZATION

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Article | August 2, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

Read More

The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

Read More
MORE ARTICLES

Spotlight

TouchTunes

TouchTunes is a leader in in-venue entertainment providing music fans like you the ability to play your favorite songs at your favorite locations. You can find TouchTunes jukeboxes in 75,000 bars, restaurants and other social spaces across North American and Europe.Our innovation story began in 1998 with the release of the world’s first pay-for-play digital jukebox and since then, we have transformed into a multi-application platform offering a variety of engaging and interactive experiences. We are the in-venue entertainment leader, pushing boundaries and creating growth opportunities for our customers and our locations.Music is core to the TouchTunes experience and our smart jukeboxes allow the interface to learn from the music most played in a location and adapt over time to highlight the songs, artists and search results that are most relevant. Our mobile app has been downloaded over 7 million times and lets users find nearby jukebox locations and control the music from their phone

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Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

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Magic Leap Plans to Expand to Mobile AR

variety | January 16, 2019

Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment.Magic Leap released its first hardware product, the Magic Leap One Creator Edition headset, last August. At the time, the company also published a mobile companion app that is meant to help Magic Leap owners to properly fit their headset, and assist them with text input and more.However, this new mobile push seems go a lot further. The aforementioned job listing describes the duties of the company’s future mobile AR engineer this way:“In this role, you will help build a cross-platform framework that enables large scale shared AR experiences between mobile devices (iOS, Android) and Magic Leap devices. Your work will include implementing high-performance, production quality AR and computer vision algorithms, and designing and building the Magic Leap mobile SDK.”

Read More

Hipster Bait Launches to Bring Game Dynamics and Augmented Reality to Music Discovery

Hipster Bait Ltd. | June 26, 2020

Today, Hipster Bait a music discovery platform for people ready to rock, launched with a first of its kind mobile app for music discovery. Available on iOS and Android, the Hipster Bait mobile app sends players out into the real world to hunt down and capture unreleased, exclusive music using augmented reality and location-based technology. "Great music tracks are getting laid down every day but it's harder than ever to get that music out to people and make a living while doing it," explains Michael Tension, Co-Founder of Hipster Bait. "As artists, we can't rely solely on the algorithms of over-crowded streaming services. We need to find new ways for fans to experience music." Each week, Hipster Bait releases exclusive unreleased songs from emerging artists hidden across a network of physical locations. After a player finds the song and the artist is revealed, they can easily revisit the song in their cassette box and springboard to artist platforms.

Read More

Mobile AR Combat Game Reality Clash Begins Phased Global Rollout

vrfocus | January 17, 2019

Niantic’s Pokemon GO might be seen as the poster child for augmented reality (AR) videogames on mobile, but there are plenty of other looking to usurp the title from its podium. Today, Reality Gaming Group has announced the long-awaited arrival of its more ambitious combat experience, Reality Clash, for iOS and Android devices.Using Apple and Google’s latest ARKit and ARCore technologies, Reality Clash is set in an underground world of cryptocurrencies and hackers, where players can navigate a 3D map to defend key parts of their own real-world town, city or village competing in real-time battles, mine for resources, and build or customise unique guns.Fights can be team-based, made up of 200 people, or if no players are nearby then a user is able to engage in combat with bot players which are scattered across the map for continuous gameplay opportunities.“After months of development, our pioneering new game is literally a Reality,” said Reality Gaming Group’s Co-Founder Tony Pearce. “We’ve had thousands of Beta testers providing us with feedback and we’re delighted that we have a game in Reality Clash that is as fun and engaging as it is technically advanced.

Read More

Magic Leap Plans to Expand to Mobile AR

variety | January 16, 2019

Magic Leap is getting ready to embrace augmented reality (AR) on mobile devices. The company is currently looking to hire a senior software engineer for mobile AR, who will be tasked with “expanding Magic Leap’s platform to mobile devices,” according to a new job listing. A Magic Leap spokesperson declined to comment.Magic Leap released its first hardware product, the Magic Leap One Creator Edition headset, last August. At the time, the company also published a mobile companion app that is meant to help Magic Leap owners to properly fit their headset, and assist them with text input and more.However, this new mobile push seems go a lot further. The aforementioned job listing describes the duties of the company’s future mobile AR engineer this way:“In this role, you will help build a cross-platform framework that enables large scale shared AR experiences between mobile devices (iOS, Android) and Magic Leap devices. Your work will include implementing high-performance, production quality AR and computer vision algorithms, and designing and building the Magic Leap mobile SDK.”

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