2019 Gaming on Twitter

| February 4, 2020

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Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web - according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you've not considered gaming to be a real 'thing', or gaming to be a competitive sport, it could be time to re-evaluate your thinking - while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and use-case framing.

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Industrial Light & Magic

Founded by George Lucas in 1975 to create the special effects for his space epic Star Wars, no other facility of its type existed at the time. Now with locations in San Francisco, Vancouver, London and Singapore, ILM remains one of the leading effects companies in the world, serving the motion picture commercial production and attraction industries. From its astounding innovations in the original Star Wars trilogy to its groundbreaking CGI work in blockbusters like Jurassic Park, Star Trek, and The Avengers, ILM has changed and expanded the possibilities of what a film can be.

OTHER ARTICLES

Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | February 26, 2020

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

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The Big Fashion Industry Trends for 2021

Article | June 8, 2021

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Game (still) on: How coronavirus is impacting the gaming industry

Article | March 19, 2020

In the wake of the coronavirus outbreak, movie theaters shuttered, Hollywood delayed some of its biggest films indefinitely, numerous productions across movies and TV halted, and virtually every major pop culture event planned for the next couple months either shut down or picked a new date. One might imagine that videogames would be the least affected branch of the entertainment world. Self-isolating in front of the TV screen does pair well with quarantines. While the industry remains one of the few not completely stunted during these uncertain times, the coronavirus has indeed affected players, developers, and studios, both for better and worse.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Spotlight

Industrial Light & Magic

Founded by George Lucas in 1975 to create the special effects for his space epic Star Wars, no other facility of its type existed at the time. Now with locations in San Francisco, Vancouver, London and Singapore, ILM remains one of the leading effects companies in the world, serving the motion picture commercial production and attraction industries. From its astounding innovations in the original Star Wars trilogy to its groundbreaking CGI work in blockbusters like Jurassic Park, Star Trek, and The Avengers, ILM has changed and expanded the possibilities of what a film can be.

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