2019 Video Advertising Trends

January 28, 2019

One driver of the ad spend increase was the growth of over-the-top (OTT) and connected TV (CTV) specifically, which included an increase in audience size and amount of inventory available for advertisers. Additionally, audience targeting has improved, meaning better quality ad experiences are being offered on CTV for consumers.

Spotlight

MAVTV Motorsports Network

Owned and operated by Lucas Oil Products, MAVTV Motorsports Network is the only cable television network in the U.S. dedicated solely to motorsports. MAVTV offers an unparalleled line-up of exclusive and prestigious events. MAVTV goes beyond the national mainstream events to include a multitude of grassroots racing from across the globe: drag racing, motocross racing, sprint boats, rally racing, sprint car racing, off-road truck racing, pro pulling, drifting, drag boats, ice racing and everything in between.

OTHER ARTICLES
MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Why Shares of AMC Entertainment Are Surging Today

Article | April 28, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Spotlight

MAVTV Motorsports Network

Owned and operated by Lucas Oil Products, MAVTV Motorsports Network is the only cable television network in the U.S. dedicated solely to motorsports. MAVTV offers an unparalleled line-up of exclusive and prestigious events. MAVTV goes beyond the national mainstream events to include a multitude of grassroots racing from across the globe: drag racing, motocross racing, sprint boats, rally racing, sprint car racing, off-road truck racing, pro pulling, drifting, drag boats, ice racing and everything in between.

Events