2021 Social Media Marketing Strategy

April 29, 2021 | 35 views

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more.

Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

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MCI

Management of; Set Up, Launch and Operational Development of Tri-media (Radio, TV & Online) platforms Platforms. Content Delivery Networks Development & Operation Location Production, Contribution Content and Content Distribution Delivery Networks Developers. Broadcast centric Cloud enablement and operation. Managing Media centric Academic Training Programmes Short Master Classes, Bachelor, Masters and MBA degree programmes delivered online and on the job.

OTHER ARTICLES
MEDIA AND BROADCASTING

Discord: A Novel Medium for B2B Marketing

Article | May 21, 2021

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article | May 21, 2021

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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MEDIA AND BROADCASTING

Branded Entertainment in B2B: Why is it Important?

Article | June 8, 2021

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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SOLUTIONS,BUSINESS

Driving ROI of Your B2B Marketing with Entertainment

Article | July 7, 2022

B2B companies are harnessing entertainment to drive their marketing ROI. They are using strategies that meet the changing needs of B2B customers and take advantage of how technology is improving. Let us examine the top five entertainment marketing strategies that can get engagement for your B2B content: On-Demand Content Rules B2B corporate Salesforce recently announced a new streaming service—Salesforce+—that exclusively caters to businesses. If you want to try something like this, you don’t need to create a new streaming platform. Instead, you can use your social media accounts to share unique content that your target audience will find interesting. Presentation Shouldn’t Be a Priority Your B2B audience isn’t any different from the audience that consumes basic TikTok videos, reality TV shows, or YouTube clips that don’t have the best scripts. Any grippingly human content presented on popular channels of entertainment appeals to the viewer and can influence their buying decisions. Harness User-generated Content Harness user-generated content like videos, reviews, and testimonials. When your customer tells your brand’s story or how your brand helped them solve their problems, the content is engaging and authentic for your prospects and influences their purchase decisions. Additionally, such content receives high engagement and improves your brand’s reputation. Relevance Wins Hearts If the content you are producing is entertaining and engaging, addresses the pain points and demands of your target audience, and is timed perfectly to match the dynamic market needs, your prospects might relate to your brand better and avail your product or services. Create Immersive Experiences Through Events With the help of experience experts Boost Experiential, Google created an Event Series to target small businesses in the U.S. They led a nationwide initiative to offer educational seminars and coaching to small businesses. They held events in 50 states and introduced Google’s tools to thousands of business owners. As a result, they have got more than 50, 000 small businesses online. Entertainment Could Be a B2B Trend for 2022 Create valuable, memorable, entertaining, and engaging content addressing customer pain points. Make it available to your target audience through popular channels like streaming sites, social media, webinars, live events and more to get your marketing ROI.

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Spotlight

MCI

Management of; Set Up, Launch and Operational Development of Tri-media (Radio, TV & Online) platforms Platforms. Content Delivery Networks Development & Operation Location Production, Contribution Content and Content Distribution Delivery Networks Developers. Broadcast centric Cloud enablement and operation. Managing Media centric Academic Training Programmes Short Master Classes, Bachelor, Masters and MBA degree programmes delivered online and on the job.

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BUSINESS

HyperX Named Leading Peripheral Partner for SoLa I CAN Technology & Entrepreneurship Center

HyperX | August 17, 2022

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, announced it is the leading peripheral partner of SoLa I CAN Technology & Entrepreneurship Center Powered by Riot Games. SoLa Impact is a family of real estate funds with a double bottom line strategy focused on building high-quality affordable housing in Black and Brown communities. The SoLa I CAN Foundation, SoLa Impact’s affiliated, 501(c)3 nonprofit, aims to improve the lives of Los Angeles residents in low-income communities and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility.HyperX has donated an array of gaming peripherals to support the SoLa Technology and Entrepreneurship Center Powered by Riot Games, including its esports arena and gaming center in South Los Angeles. HyperX gaming headsets, keyboards, mice, mouse pads, microphones, and other products are being used to help SoLa build out the facilities for local students to use while visiting the center. The operation aligns with HyperX’s goals to improve representation for Black and Brown talent to enter the gaming industry workforce as gaming professionals. “HyperX is proud to help make an impact with SoLa Impact and the SoLa I CAN Foundation by providing tools for learning at the Technology & Entrepreneurship Center. The center helps to close the digital divide, promote diversity in tech and change mindsets about gaming. Members of the community that come to the center will have a chance to achieve their dreams and elevate their skill levels in a game-positive environment, By having a space to pursue their interests and aspirations based on the shared love of gaming, the residents of South Los Angeles will have a chance to help shape the future of the gaming culture and esports.” -Wendy Lecot, head of strategic alliances, HyperX. HyperX’s donation of equipment to the center helps make this facility a world-class institution able to provide our local youth with an amazing access point for technology education and career training,” said Sherri Francois, chief impact officer of SoLa Impact and executive director of SoLa I CAN Foundation. “The SoLa Technology and Entrepreneurship Center Powered by Riot Games is the first esports and gaming facility of its kind in South Los Angeles, where youth and community members can learn and develop their skills to prepare for tomorrow's workforce. About HyperX For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer, and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com. About SoLa Impact’s I CAN Foundation The SoLa I CAN Foundation, a 501(c)3 nonprofit affiliate of SoLa Impact, aims to improve the lives of Los Angeles Black and Brown residents and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. SoLa’s Technology and Entrepreneurship Center Powered by Riot Games is a state-of-the-art, first-of-its-kind center in the heart of South Central Los Angeles. The center works to train and inspire the next generation of technology and entertainment professionals, leaders and entrepreneurs from South Los Angeles. SoLa provides the community with skills-based technology programming, as well as scholarships and career development opportunities for underinvested communities to all Angelenos get increased access to jobs, mentorship, and placement in the most competitive fields of business. Learn more at www.solaican.org.

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BUSINESS

Praxis Cements Partnership with Gaming Software Giant, SoftSwiss

Praxis | August 19, 2022

Praxis is pleased to announce its latest partnership with the software development gaming giant, SOFTSWISS. As an omni-channel gateway provider, Praxis Tech's extensive portfolio of PSPs and unrivaled cashier promises to ensure extensive global scaling opportunities for SOFTSWISS. Thus opening the door to multiple new markets through payments.As an innovative developer of iGaming products for online casinos, sports betting and beyond, SOFTSWISS has a plethora of dynamic clients requiring bespoke payment services on a grand scale. In an effort to streamline the user-journey while increasing approval rates and revenue generation, SoftSwiss partnered with Praxis Tech; the logical choice. After the initial onboarding procedure, taking a mere 3 hours, SOFTSWISS was able to roll out Praxis Tech's solution to its 300+ clients, thereby giving access to a network of 510+ PSPs and over 1000 APMs, all accessible through Praxis' entirely customizable cashier. "we make every effort to ensure we're a reliable partner in every way. We're able to cater to SOFTSWISS' need for a fast turnaround time - especially when it comes to enabling PSPs at short notice and during off-peak hours. We pride ourselves on our personal service and are very much looking forward to continuing expanding our cooperation with the SOFTSWISS team." -Praxis' CSO, Natalie Agopian Vadim Drozd, Chief PSP Officer at SOFTSWISS explained that "Praxis' 24/7 support team assisted us at every stage of the setup and was open to our requests and needs. The whole process was transparent and convenient. He went on to say that "The Praxis team goes above and beyond when it comes to technical support. They are truly experienced advisers in the field of payment processing and that is very valuable for SOFTSWISS.

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MEDIA AND BROADCASTING,BUSINESS

Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Helbiz Media | August 12, 2022

Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship. The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship. The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel. "I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism." -Matteo Mammì, CEO of HELBIZ MEDIA Statement by Fabrizio Ferragni, Rai Director Foreign Offer Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world.

Read More

BUSINESS

HyperX Named Leading Peripheral Partner for SoLa I CAN Technology & Entrepreneurship Center

HyperX | August 17, 2022

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, announced it is the leading peripheral partner of SoLa I CAN Technology & Entrepreneurship Center Powered by Riot Games. SoLa Impact is a family of real estate funds with a double bottom line strategy focused on building high-quality affordable housing in Black and Brown communities. The SoLa I CAN Foundation, SoLa Impact’s affiliated, 501(c)3 nonprofit, aims to improve the lives of Los Angeles residents in low-income communities and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility.HyperX has donated an array of gaming peripherals to support the SoLa Technology and Entrepreneurship Center Powered by Riot Games, including its esports arena and gaming center in South Los Angeles. HyperX gaming headsets, keyboards, mice, mouse pads, microphones, and other products are being used to help SoLa build out the facilities for local students to use while visiting the center. The operation aligns with HyperX’s goals to improve representation for Black and Brown talent to enter the gaming industry workforce as gaming professionals. “HyperX is proud to help make an impact with SoLa Impact and the SoLa I CAN Foundation by providing tools for learning at the Technology & Entrepreneurship Center. The center helps to close the digital divide, promote diversity in tech and change mindsets about gaming. Members of the community that come to the center will have a chance to achieve their dreams and elevate their skill levels in a game-positive environment, By having a space to pursue their interests and aspirations based on the shared love of gaming, the residents of South Los Angeles will have a chance to help shape the future of the gaming culture and esports.” -Wendy Lecot, head of strategic alliances, HyperX. HyperX’s donation of equipment to the center helps make this facility a world-class institution able to provide our local youth with an amazing access point for technology education and career training,” said Sherri Francois, chief impact officer of SoLa Impact and executive director of SoLa I CAN Foundation. “The SoLa Technology and Entrepreneurship Center Powered by Riot Games is the first esports and gaming facility of its kind in South Los Angeles, where youth and community members can learn and develop their skills to prepare for tomorrow's workforce. About HyperX For 19 years, HyperX’s mission has been to develop gaming solutions for every type of gamer, and the company is consistently recognized for delivering products that provide superior comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, and overclockers worldwide because they meet the most stringent product specifications and are built with best-in-class components. For more information, please go to www.hyperx.com. About HP HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers, and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com. About SoLa Impact’s I CAN Foundation The SoLa I CAN Foundation, a 501(c)3 nonprofit affiliate of SoLa Impact, aims to improve the lives of Los Angeles Black and Brown residents and break the cycle of intergenerational poverty by providing opportunities for education and economic mobility. SoLa’s Technology and Entrepreneurship Center Powered by Riot Games is a state-of-the-art, first-of-its-kind center in the heart of South Central Los Angeles. The center works to train and inspire the next generation of technology and entertainment professionals, leaders and entrepreneurs from South Los Angeles. SoLa provides the community with skills-based technology programming, as well as scholarships and career development opportunities for underinvested communities to all Angelenos get increased access to jobs, mentorship, and placement in the most competitive fields of business. Learn more at www.solaican.org.

Read More

BUSINESS

Praxis Cements Partnership with Gaming Software Giant, SoftSwiss

Praxis | August 19, 2022

Praxis is pleased to announce its latest partnership with the software development gaming giant, SOFTSWISS. As an omni-channel gateway provider, Praxis Tech's extensive portfolio of PSPs and unrivaled cashier promises to ensure extensive global scaling opportunities for SOFTSWISS. Thus opening the door to multiple new markets through payments.As an innovative developer of iGaming products for online casinos, sports betting and beyond, SOFTSWISS has a plethora of dynamic clients requiring bespoke payment services on a grand scale. In an effort to streamline the user-journey while increasing approval rates and revenue generation, SoftSwiss partnered with Praxis Tech; the logical choice. After the initial onboarding procedure, taking a mere 3 hours, SOFTSWISS was able to roll out Praxis Tech's solution to its 300+ clients, thereby giving access to a network of 510+ PSPs and over 1000 APMs, all accessible through Praxis' entirely customizable cashier. "we make every effort to ensure we're a reliable partner in every way. We're able to cater to SOFTSWISS' need for a fast turnaround time - especially when it comes to enabling PSPs at short notice and during off-peak hours. We pride ourselves on our personal service and are very much looking forward to continuing expanding our cooperation with the SOFTSWISS team." -Praxis' CSO, Natalie Agopian Vadim Drozd, Chief PSP Officer at SOFTSWISS explained that "Praxis' 24/7 support team assisted us at every stage of the setup and was open to our requests and needs. The whole process was transparent and convenient. He went on to say that "The Praxis team goes above and beyond when it comes to technical support. They are truly experienced advisers in the field of payment processing and that is very valuable for SOFTSWISS.

Read More

MEDIA AND BROADCASTING,BUSINESS

Helbiz Media and Italian National Television Rai Sign Agreement to Broadcast Highlights of the Italian Serie BKT Championship Worldwide

Helbiz Media | August 12, 2022

Helbiz Media, the exclusive distributor of media rights to Serie BKT worldwide, announces a new agreement with RAI-RADIOTELEVISIONE ITALIANA S.P.A. RAI Italia will broadcast weekly highlights of the Serie BKT championship for the 2022/2023 season, offering a vast number of fans abroad the thrill of the exciting championship. The highlights of the Serie BKT Championship will be shown on the program "Casa Italia," which airs Tuesdays starting September 20. Helbiz Media also aims to sublicense its distribution rights of Serie BKT with the goal of increasing both revenues for the League and the international visibility of the championship. The agreement with RAI represents a further step in the path of achieving significant international growth for the Serie BKT championship, after the success of last season in which Serie B was broadcasted in more than 30 countries including the United States, Germany, Austria, Switzerland, the Balkans, Greece, Spain, Latin America, Indonesia, Romania, and Israel. "I am particularly pleased with the agreement reached with RAI for the broadcast of Serie BKT highlights in international channels with RAI Italia. It is good news for all the fans who abroad will be able to follow the spectacle of an incredible Championship and enjoy the best moments with the most spectacular goals, always with the guarantee of quality and professionalism of RAI's journalism." -Matteo Mammì, CEO of HELBIZ MEDIA Statement by Fabrizio Ferragni, Rai Director Foreign Offer Thanks to the agreement with Helbiz, Italian soccer is back on Rai Italia. Our compatriots abroad, reached by our channel all over the world, with an audience of about 25 million homes/families, will be able to receive the most exciting moments of the Serie B Championship, presented and commented every Tuesday, starting from September 20, by Piercarlo Presutti and his guests, inside Casa Italia, the renewed afternoon format created by Rai Italia for and with Italians around the world.

Read More

Events