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2021 Social Media Marketing Strategy

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more.

Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

Spotlight

NowThis

NowThis creates news content for the social mobile generation by informing, entertaining, and inspiring its audience about what’s happening and what's important in the world right now. Launched in 2012, NowThis is now the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has nine content verticals, including: News, Politics, Entertainment, Future, Her, Food, Money, and more. In December 2016, NowThis joined forces with Thrillist, The Dodo, and Seeker to form Group Nine Media.

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Media and Broadcasting

Should You Buy A PSVR In 2020?

Article | May 19, 2021

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

Read More
Media and Broadcasting

The new chair of the FTC and antitrust 2.0

Article | June 14, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

Read More
Media and Broadcasting

Ongoing transitions in gaming industry

Article | June 4, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

At 5+ million units sold, Sony’s PlayStation VR (PSVR) is thought to be the most successful VR headset on the market. The kit’s had a great run since launch in 2016, but should you buy a PSVR in 2020? Just under two years ago, we stated that you should “definitely” buy a PSVR in holiday promotions. The price, paired with a growing library of games, made it an easy recommendation. But this industry moves quickly and there are a lot of new factors that complicate the question of if PSVR remains a worthy purchase.

Read More
Media and Broadcasting

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

The appointment of Lina Khan on June 15th to chair of the Federal Trade Commission (FTC) is poised to be a transformational one in the history of the world wide web. Khan came to prominence with an article in the Yale Law Journal, Amazon’s Antitrust Paradox, which identified the paradox of hegemonic tech service providers which bypass the US’ strict competition laws by offering lower prices to the end consumer. Under US antitrust law, the driving indicator of market monopolies are higher prices for the consumer – under this strict definition, none of the tech majors which dominate the digital economy are monopolistic. Indeed, some such as Alphabet and Facebook do not even directly charge the end user for their services. So, while both Google and Facebook dominate the global digital ad market, making an antitrust case against them under the current 20thcentury era regulatory framework is nigh on impossible. However, the absence of meaningful competitive challengers to these two incumbents in search and social advertising over the previous 15 years, despite the lucrative high margin business opportunities, implies that the competitive market is not performing according to classical economic theory. Khan has built a subsequent career on trying to square this circle, and now the Biden Administration has empowered her as the key instigator of the sweeping regulatory update required for a digital-first century.

Read More
Media and Broadcasting

The productisation of music rights

Article | June 4, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
MORE ARTICLES

Spotlight

NowThis

NowThis creates news content for the social mobile generation by informing, entertaining, and inspiring its audience about what’s happening and what's important in the world right now. Launched in 2012, NowThis is now the #1 video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has nine content verticals, including: News, Politics, Entertainment, Future, Her, Food, Money, and more. In December 2016, NowThis joined forces with Thrillist, The Dodo, and Seeker to form Group Nine Media.

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Applications

The future of immersive entertainment is now - the sphere experience premieres tomorrow

PR Newswire | October 12, 2023

Sphere Entertainment Co. will tomorrow debut The Sphere Experience, a signature content category featured at Sphere – the next-generation entertainment medium that opened in Las Vegas last week, capturing worldwide attention for its stunning visual displays and immersive technologies. The Sphere Experience is a new genre of live entertainment that will transform the shared experience and put Sphere's 22nd century immersive technologies on full display. The approximately two-hour program begins in the Atrium, which tells a universal story of how culture, technology, science, art, and the natural world have been intertwined throughout human history. Through one-of-a-kind immersive experiences created specifically for Sphere, guests will gain a better understanding of how technology amplifies our human potential. The Sphere Experience then continues in the main venue bowl for a muti-sensory cinematic experience at an unparalleled scale – Darren Aronofsky's Postcard from Earth. "Every aspect of Sphere was designed to transport audiences to new places, both real and imagined, and The Sphere Experience is where that vision comes together in its most integrated form," said James L. Dolan, Executive Chairman and CEO of Sphere Entertainment. "From the moment guests enter the venue, Sphere's next-generation technologies will create an unforgettable journey, which includes a sci-fi exploration of our planet via Darren Aronofsky's Postcard from Earth." Darren Aronofsky said: "Sphere is a temple to the arts. It's not built for sports, it's built for performance and for this new moving image medium: this experiential cinema. I can't wait to share Postcard from Earth with the world." The Atrium The Sphere Experience journey is curated by five humanoid robots – named Aura – that serve as interactive guides to Sphere, each focusing on one fundamental aspect of human ability: connection, creativity, innovation, longevity, and productivity. Aura was developed using next-generation technology in robotic mechanics and artificial intelligence. Aura will guide guests through an interactive demonstration of Sphere Immersive Sound powered by HOLOPLOT which shows beamforming technology can simultaneously send unique audio content to specific locations, allowing guests to hear completely different content – such as languages or instruments. Sphere Immersive Sound is the most advanced concert-grade audio system in the world – using 3D audio beamforming technology and wave field synthesis to deliver targeted, crystal-clear and uniform audio to every seat in Sphere. Other immersive technology experiences in the Atrium include a 50-foot-high holographic installation that draws on the themes of Postcard from Earth, artwork created by machine learning, LED displays, and a 360-degree avatar capture that virtually puts guests on top of Sphere. Postcard from Earth The Atrium experience ties directly into the main cinematic feature – Postcard from Earth – a first-of-its-kind immersive film by Academy Award-nominated director Darren Aronofsky. Postcard from Earth is a portrait of our planet, re-imagined as a sci-fi experience. The film brings audiences on a voyage spanning all seven continents, and deep into the ocean, high into the mountains, into the eye of a storm, and out into space. Postcard from Earth takes full advantage of Sphere's experiential, next-generation technologies to transport audiences and engage the senses, making them feel like they have traveled to new worlds without ever leaving their seats in Las Vegas. This includes utilizing the interior LED display plane that wraps up, over, and around the audience to create a fully immersive visual environment. At 16K x 16K, it is the highest resolution LED screen on Earth. Through Sphere Immersive Sound, a variety of technologies, including beamforming, enable audio to be directed to specific locations at a volume that remains consistent – from point of origin to destination. Sphere's audio system also allows sound designers to create a virtual point of origin and place it in a precise spatial location – meaning audio can be directed to the listener so that it sounds close, even though the source is far away. Postcard from Earth is also the first production to feature the venue's multi-sensory 4D technologies. This includes immersive seats with an infrasound haptic system that will use deep vibrations so guests can feel the experience – such as the rumble of thunder or a soaring rocket launch. Sphere also utilizes environmental effects to rouse the senses – the feeling of a cool breeze and familiar scents – which help audiences conjure the feeling of being there. Credits for Postcard from Earth include: directed by Darren Aronofsky; written by Ari Handel & Darren Aronofsky; produced by Darren Aronofsky, Ari Handel, Graham Booth; Executive Producer Jane Rosenthal; Director of Photography Matthew Libatique, ASC, LPS; Production Designer James Chinlund; Edited by Jennifer Lame, ACE; Supervising Producer Ronan Browne; Field Producer Richard Evans; Sphere Director of Photography Andrew Shulkind; Costume Designer Ane Crabtree; Music Concept by Rob Simonsen; Music Produced by Rob Simonsen and Ben Wynn; Music by Brendan Angelides, Judson Crane, Nathan Johnson, Rob Simonsen, Joseph Trapanese, Ben Wynn, Jeremy Zuckerman; Music Supervisor Julianne Jordan; Casting by Mary Vernieu and Bret Howe; Cast: Byron – Brandon Santana, Fang – Zaya Ribeiro. About Sphere: Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists will create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue will host original Sphere Experiences from leading Hollywood directors; concerts and residencies from the world's biggest artists; and premier marquee events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale.

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Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Media and Broadcasting

Zynga’s Socialpoint Studio Launches Top Troops Worldwide

Business Wire | October 10, 2023

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO), today announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest. Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests. “Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay," said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.” “From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.” Game Features: Build your army: Merge and level-up your troops to grow and upgrade your units; Dominate your enemy: Lead your army into epic, massive battles where strategy and power win the day; Save the kingdom: Reclaim lost land where you can train, interact with your troops, and farm resources for further expansion; Strategize your victory: Master deck building strategies to create the strongest army for varied foes; Game Modes: Campaign and Player vs. Player. About Zynga Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. About Take-Two Interactive Software, Inc Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops, operates, and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

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Applications

The future of immersive entertainment is now - the sphere experience premieres tomorrow

PR Newswire | October 12, 2023

Sphere Entertainment Co. will tomorrow debut The Sphere Experience, a signature content category featured at Sphere – the next-generation entertainment medium that opened in Las Vegas last week, capturing worldwide attention for its stunning visual displays and immersive technologies. The Sphere Experience is a new genre of live entertainment that will transform the shared experience and put Sphere's 22nd century immersive technologies on full display. The approximately two-hour program begins in the Atrium, which tells a universal story of how culture, technology, science, art, and the natural world have been intertwined throughout human history. Through one-of-a-kind immersive experiences created specifically for Sphere, guests will gain a better understanding of how technology amplifies our human potential. The Sphere Experience then continues in the main venue bowl for a muti-sensory cinematic experience at an unparalleled scale – Darren Aronofsky's Postcard from Earth. "Every aspect of Sphere was designed to transport audiences to new places, both real and imagined, and The Sphere Experience is where that vision comes together in its most integrated form," said James L. Dolan, Executive Chairman and CEO of Sphere Entertainment. "From the moment guests enter the venue, Sphere's next-generation technologies will create an unforgettable journey, which includes a sci-fi exploration of our planet via Darren Aronofsky's Postcard from Earth." Darren Aronofsky said: "Sphere is a temple to the arts. It's not built for sports, it's built for performance and for this new moving image medium: this experiential cinema. I can't wait to share Postcard from Earth with the world." The Atrium The Sphere Experience journey is curated by five humanoid robots – named Aura – that serve as interactive guides to Sphere, each focusing on one fundamental aspect of human ability: connection, creativity, innovation, longevity, and productivity. Aura was developed using next-generation technology in robotic mechanics and artificial intelligence. Aura will guide guests through an interactive demonstration of Sphere Immersive Sound powered by HOLOPLOT which shows beamforming technology can simultaneously send unique audio content to specific locations, allowing guests to hear completely different content – such as languages or instruments. Sphere Immersive Sound is the most advanced concert-grade audio system in the world – using 3D audio beamforming technology and wave field synthesis to deliver targeted, crystal-clear and uniform audio to every seat in Sphere. Other immersive technology experiences in the Atrium include a 50-foot-high holographic installation that draws on the themes of Postcard from Earth, artwork created by machine learning, LED displays, and a 360-degree avatar capture that virtually puts guests on top of Sphere. Postcard from Earth The Atrium experience ties directly into the main cinematic feature – Postcard from Earth – a first-of-its-kind immersive film by Academy Award-nominated director Darren Aronofsky. Postcard from Earth is a portrait of our planet, re-imagined as a sci-fi experience. The film brings audiences on a voyage spanning all seven continents, and deep into the ocean, high into the mountains, into the eye of a storm, and out into space. Postcard from Earth takes full advantage of Sphere's experiential, next-generation technologies to transport audiences and engage the senses, making them feel like they have traveled to new worlds without ever leaving their seats in Las Vegas. This includes utilizing the interior LED display plane that wraps up, over, and around the audience to create a fully immersive visual environment. At 16K x 16K, it is the highest resolution LED screen on Earth. Through Sphere Immersive Sound, a variety of technologies, including beamforming, enable audio to be directed to specific locations at a volume that remains consistent – from point of origin to destination. Sphere's audio system also allows sound designers to create a virtual point of origin and place it in a precise spatial location – meaning audio can be directed to the listener so that it sounds close, even though the source is far away. Postcard from Earth is also the first production to feature the venue's multi-sensory 4D technologies. This includes immersive seats with an infrasound haptic system that will use deep vibrations so guests can feel the experience – such as the rumble of thunder or a soaring rocket launch. Sphere also utilizes environmental effects to rouse the senses – the feeling of a cool breeze and familiar scents – which help audiences conjure the feeling of being there. Credits for Postcard from Earth include: directed by Darren Aronofsky; written by Ari Handel & Darren Aronofsky; produced by Darren Aronofsky, Ari Handel, Graham Booth; Executive Producer Jane Rosenthal; Director of Photography Matthew Libatique, ASC, LPS; Production Designer James Chinlund; Edited by Jennifer Lame, ACE; Supervising Producer Ronan Browne; Field Producer Richard Evans; Sphere Director of Photography Andrew Shulkind; Costume Designer Ane Crabtree; Music Concept by Rob Simonsen; Music Produced by Rob Simonsen and Ben Wynn; Music by Brendan Angelides, Judson Crane, Nathan Johnson, Rob Simonsen, Joseph Trapanese, Ben Wynn, Jeremy Zuckerman; Music Supervisor Julianne Jordan; Casting by Mary Vernieu and Bret Howe; Cast: Byron – Brandon Santana, Fang – Zaya Ribeiro. About Sphere: Sphere is a next-generation entertainment medium that is redefining the future of live entertainment. A venue where the foremost artists, creators, and technologists will create extraordinary experiences that take storytelling to a new level and transport audiences to places both real and imagined. The venue will host original Sphere Experiences from leading Hollywood directors; concerts and residencies from the world's biggest artists; and premier marquee events. The first Sphere venue opened in Las Vegas in September 2023, and is a new Las Vegas landmark, powered by cutting-edge technologies that ignite the senses and enable audiences to share experiences at a never-before-seen scale.

Read More

Applications

CORSAIR Launches K70 CORE, The New Standard for Mainstream Gaming Keyboards

Business Wire | October 25, 2023

CORSAIR, a world leader in high-performance gear for gamers and content creators, today announced the launch of a new keyboard that delivers premium play for every gamer: the K70 CORE. Debuting with CORSAIR MLX Red linear mechanical switches, the K70 CORE offers a refined playing and typing experience in a full-size profile. Whether you’re a casual player or an aspiring esports pro, your ambition starts with K70 CORE. K70 CORE introduces CORSAIR MLX Red linear switches, an ultra-responsive mechanical switch that offers smooth, satisfying keypresses ideally suited for keyboard enthusiasts and gamers. Factory pre-lubrication ensures that each keystroke exhibits silky-smooth travel, and switches are tightly constructed to reduce stem wobble. Along with CORSAIR OPX optical and MGX magnetic switches, CORSAIR Reds round out the lineup of original CORSAIR mechanical switches that give discerning players a trio of fantastic options. Surrounding the switches are two layers of premium sound dampening foam, eliminating annoying pings and clacks that take you out of the game. Instead, you’ll enjoy softened acoustics that make gaming sound as good as it feels. The K70 CORE makes it easy to personalize your play. More than just a volume knob, the keyboard’s multi-function rotary dial can adjust RGB brightness, scroll through webpages, and zoom. Next to the dial is a programmable button for controlling media with ease. CORSAIR iCUE software unlocks the keyboard’s full power, granting you the ability to customize per-key RGB backlighting, program macros, remap keys, and more. Beyond superior sound and feel, the K70 CORE delivers on high-caliber durability and design. CORSAIR Red switches reside in a robust aluminum top plate and topped by resilient double-shot keycaps. This bolstered construction provides you peace of mind to play freely, knowing your keyboard won’t quit. With such tremendous performance at a tidy price, the K70 CORE line empowers gamers to ambitiously play, win, and have fun. Availability, Warranty, and Pricing The CORSAIR K70 CORE gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The CORSAIR K70 CORE gaming keyboard is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network. For up-to-date pricing of the CORSAIR K70 CORE gaming keyboard, please refer to the CORSAIR website or contact your local CORSAIR sales or PR representative.

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Media and Broadcasting

Zynga’s Socialpoint Studio Launches Top Troops Worldwide

Business Wire | October 10, 2023

Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO), today announced that its studio, Socialpoint, launched Top Troops, a new mobile game that blends mobile strategy, RPG, and merge mechanics to create a thrilling medieval fantasy adventure of combat and conquest. Top Troops transports players into the colorful Kingdom of King’s Bay as two feuding brothers lead their squads into colossal battles of good versus evil. Players are challenged to merge and battle their way to victory, utilizing endless combinations of strategies to create powerful squad-based armies. Each unit type, from Ninja Moles to Imperial Elves, can be leveled-up and combined strategically to create the perfect army for any challenge. Every choice that players make will determine the fate of their conquests. “Top Troops is a bold new step into the merge-and-battle genre that combines the best of both worlds with strategic gameplay," said Akshay Bharadwaj, Head of Socialpoint. “We invite players to unleash their inner commander by building powerful empires and leading assassins, necromancer rats, and mermen into combat. With its innovative gameplay and colorful universe, Top Troops is sure to appeal to fans who want the fun and excitement of tactical conquests.” “From the early days of our collaboration with Socialpoint to today’s launch, we are thrilled to finally bring Top Troops to life,” said Yaron Leyvand, Executive Vice President of Games at Zynga. “Top Troops is Socialpoint’s first worldwide launch under the Zynga label following our 2022 combination with Take-Two Interactive. Combining Zynga’s expertise and resources with Socialpoint’s success in mobile development and live operations, Top Troops will help to usher in a new phase of growth for our partner studio. This is just the beginning of what’s possible when you bring together the best minds from both teams to create a dynamic and vibrant game.” Game Features: Build your army: Merge and level-up your troops to grow and upgrade your units; Dominate your enemy: Lead your army into epic, massive battles where strategy and power win the day; Save the kingdom: Reclaim lost land where you can train, interact with your troops, and farm resources for further expansion; Strategize your victory: Master deck building strategies to create the strongest army for varied foes; Game Modes: Campaign and Player vs. Player. About Zynga Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 6 billion times on mobile, including CSR Racing™, Dragon City™, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends™, Toon Blast™, Top Eleven™, Toy Blast™, Two Dots™, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. About Take-Two Interactive Software, Inc Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops, operates, and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and mobile, including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.

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Events