2021 Social Media Marketing Strategy

April 29, 2021 | 78 views

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more.

Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

Spotlight

Blackthorn Media LLC

Blackthorn is a team of Academy & Emmy Award winning content creators, network executives, and entertainment businessmen with the vision and executional expertise for creating VR content that fully realizes the potential of this new medium.Using industry-defining technology, world-class talent, and compelling stories in CGI, we are producing content that appeals to the entertainment masses - not just gamers.

OTHER ARTICLES
MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | June 17, 2021

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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MEDIA AND BROADCASTING

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | June 8, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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VIRTUALIZATION, MEDIA AND BROADCASTING

Game On: These Entertainment Stocks Hit New Levels

Article | July 13, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Blackthorn Media LLC

Blackthorn is a team of Academy & Emmy Award winning content creators, network executives, and entertainment businessmen with the vision and executional expertise for creating VR content that fully realizes the potential of this new medium.Using industry-defining technology, world-class talent, and compelling stories in CGI, we are producing content that appeals to the entertainment masses - not just gamers.

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TECHNOLOGIES

Azerion acquires AdPlay and strengthens Italian digital advertising foothold

Azerion | November 25, 2022

Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them. “I am pleased to announce the acquisition of AdPlay and strengthen our advertising business in Italy. The AdPlay team is a perfect fit with our Azerion culture, and their local expertise and experience will add to our ability to help our Italian customers to get the results they need from their advertising budgets. I am also very excited to welcome AdPlay’s Italian partners to the Azerion platform and grow our business together with them as well as extending our connected TV and digital out of home reach in the local market.” -Umut Akpinar, co-CEO of Azerion Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its robust current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy and increase its relevance as a partner that delivers easy, impactful and affordable access to large and diverse audiences through highly engaging content. Additionally, AdPlay recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is already cooperating with various sports leagues. The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction is effective as of 11th November 2022. AdPlay generated approximately €12 million gross revenue in 2021. This announcement follows various previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million for a total aggregated consideration (combination of cash and shares) in the range of €90 million to €100 million. About Azerion Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com. About AdPlay AdPlay is a tech media company focused on the development of proprietary solutions for Publishers and Brand advertisers. AdPlay Media Holding is a strategic partner for the implementation of digital transformation and innovation plans, through its owned technologies and tailored consulting services.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Qumu Launches Qumu Live

Qumu Corporation | November 21, 2022

Qumu Corporation (Nasdaq: QUMU), the leading provider of cloud-based enterprise video technology, announced the global availability of Qumu Live, a suite of managed live streaming and production services that enables organizations of all sizes to deliver engaging live-streamed events to internal and external audiences anywhere in the world. With Qumu Live, Qumu experts oversee all aspects of planning, hosting and managing broadcast quality live-streamed video on a platform that is scalable, secure and incorporates the full range of analytics, interactive capabilities, social media integrations, captioning, transcription, translation and related services available through Qumu and its broad network of technology partners.A Turnkey Offering for High Stakes Events Powered by a leading enterprise video platform, Qumu Live is an end-to-end managed services solution that dramatically simplifies delivery of live streamed video, from event registration and production, to hosting and streaming, and post-event analysis and measurement. With this suite of managed services, users can focus on perfecting their content and messaging, and are freed from the complexity of ensuring a reliable, secure, high quality and glitch-free streaming experience for their targeted audiences. “Qumu has a history of successfully supporting our customers with live streaming best practices and solving complex streaming problems,With this new offering, this white glove service is now available on an as-needed basis to everyone.” -Rose Bentley, Qumu’s president and chief executive officer. Bentley said that for high stakes events such as all-hands meetings, town halls, sales kick-offs, product launches, user conferences, investor presentations and more, Qumu Live offers a comprehensive and worry-free path to flawless execution. “This offering combines our proven platform, team of experts and rich array of partners to manage all the details of your live stream, recommend best practices and consult on format and interactive aspects to optimize viewer engagement, and do all this in full compliance with your brand look and feel, Bentley added. A Tested and Proven Solution Qumu Live builds on Qumu’s history of successfully supporting complex live streaming needs for organizations of all sizes, all over the world. In a recent engagement for a U.S. government agency, sourced through Qumu’s partnership with GovSmart, Inc., Qumu produced and hosted live streams originating from Dakar, Senegal, incorporating both pre-recorded and live video, as well as simultaneous translation into French, Portuguese and Arabic. Qumu Live’s production and creative services offerings include single- and multi-camera shoots, professional video, lighting and sound equipment and video editing. Through seamless integrations with its multiple technology partners, Qumu Live can also incorporate into live streams interactive elements such as chats, polls and surveys. Auto captioning, auto transcription and translations are also available. Qumu Live also provides comprehensive analytics encompassing viewer metrics, poll reports and more to inform post-event follow-up and future event planning. Available on As-Needed Basis Worldwide Live streams powered by Qumu Live are delivered to any screen with internet connection. In addition, at venues without reliable internet service, Qumu Live can stream live video via a bonded cellular network. Qumu Live’s services are available to customers on an as-needed basis; a subscription to Qumu’s cloud-based enterprise video services is not required. For further information about Qumu Live’s capabilities, please visit www.qumu.com/qumu-live/. About Qumu Corporation Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate.

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PRODUCTS,TECHNOLOGIES

Charge Into the Virtual World With Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 – Now Available

Turtle Beach Corporation | November 24, 2022

Best-selling gaming headset and accessories maker Turtle Beach Corporation (Nasdaq: HEAR) today announced its Turtle Beach® Fuel Compact VR Charging Station for Meta Quest 2 is now available globally. The Fuel Compact VR Charging Station provides both power and convenient, compact storage for the Meta Quest 2 headset and its controllers ensuring that VR gamers’ devices are fully charged and ready for hours of play. With two 20-hour battery packs for the controllers, VR gamers never miss a beat, while the magnetic charging system keeps the headset and controllers in-place, charged up, and ready for deep and immersive VR gaming. The Fuel Compact VR Charging Station for Meta Quest 2 is available now from www.turtlebeach.com and participating retailers for $79.99 (£69.99/€79.99) MSRP. 2022 has further cemented Turtle Beach as a full portfolio gaming accessories brand. Our brand of best-selling headsets and top-rated controllers and simulation products now reaches into new categories with launch of the Fuel VR charging station, “This year we’ve delivered big achievements supporting our vision for expanding Turtle Beach beyond being the best-selling gaming headset brand. We’ve expanded our award-winning game controller and flight simulation products, and now our new Fuel Compact VR Charging Station for Meta Quest 2 will keep VR gamers’ gear powered-up and ready to use while also being a perfect, organized, space-saving storage solution.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation The complete list of features for Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 includes: Rechargeable Controller Battery Packs: Dual battery packs deliver 20-hours of battery life per pack and eliminate the need for environmentally harmful disposable batteries. Simple Magnetic Charging: Slotted battery door covers on the controllers and a USB-C to magnetic pin dongle for the headset make for easy magnetic charging in just 2.5 hours. Complete, Compact Design: Charge your entire Meta Quest 2 VR setup all at once while taking up minimal space on your desktop or gaming setup thanks to a compact design. Convenient LED Dashboard: Always know when your Meta Quest 2 is ready to use with clear battery indicators on the charging station, with an amber color indicating charge in progress and green indicating 100% charge. For more information on the latest Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on TikTok, Twitter, Instagram, Facebook and YouTube. About Turtle Beach Corporation Turtle Beach Corporation (the “Company”) (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

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TECHNOLOGIES

Azerion acquires AdPlay and strengthens Italian digital advertising foothold

Azerion | November 25, 2022

Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them. “I am pleased to announce the acquisition of AdPlay and strengthen our advertising business in Italy. The AdPlay team is a perfect fit with our Azerion culture, and their local expertise and experience will add to our ability to help our Italian customers to get the results they need from their advertising budgets. I am also very excited to welcome AdPlay’s Italian partners to the Azerion platform and grow our business together with them as well as extending our connected TV and digital out of home reach in the local market.” -Umut Akpinar, co-CEO of Azerion Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its robust current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy and increase its relevance as a partner that delivers easy, impactful and affordable access to large and diverse audiences through highly engaging content. Additionally, AdPlay recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is already cooperating with various sports leagues. The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction is effective as of 11th November 2022. AdPlay generated approximately €12 million gross revenue in 2021. This announcement follows various previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million for a total aggregated consideration (combination of cash and shares) in the range of €90 million to €100 million. About Azerion Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com. About AdPlay AdPlay is a tech media company focused on the development of proprietary solutions for Publishers and Brand advertisers. AdPlay Media Holding is a strategic partner for the implementation of digital transformation and innovation plans, through its owned technologies and tailored consulting services.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Qumu Launches Qumu Live

Qumu Corporation | November 21, 2022

Qumu Corporation (Nasdaq: QUMU), the leading provider of cloud-based enterprise video technology, announced the global availability of Qumu Live, a suite of managed live streaming and production services that enables organizations of all sizes to deliver engaging live-streamed events to internal and external audiences anywhere in the world. With Qumu Live, Qumu experts oversee all aspects of planning, hosting and managing broadcast quality live-streamed video on a platform that is scalable, secure and incorporates the full range of analytics, interactive capabilities, social media integrations, captioning, transcription, translation and related services available through Qumu and its broad network of technology partners.A Turnkey Offering for High Stakes Events Powered by a leading enterprise video platform, Qumu Live is an end-to-end managed services solution that dramatically simplifies delivery of live streamed video, from event registration and production, to hosting and streaming, and post-event analysis and measurement. With this suite of managed services, users can focus on perfecting their content and messaging, and are freed from the complexity of ensuring a reliable, secure, high quality and glitch-free streaming experience for their targeted audiences. “Qumu has a history of successfully supporting our customers with live streaming best practices and solving complex streaming problems,With this new offering, this white glove service is now available on an as-needed basis to everyone.” -Rose Bentley, Qumu’s president and chief executive officer. Bentley said that for high stakes events such as all-hands meetings, town halls, sales kick-offs, product launches, user conferences, investor presentations and more, Qumu Live offers a comprehensive and worry-free path to flawless execution. “This offering combines our proven platform, team of experts and rich array of partners to manage all the details of your live stream, recommend best practices and consult on format and interactive aspects to optimize viewer engagement, and do all this in full compliance with your brand look and feel, Bentley added. A Tested and Proven Solution Qumu Live builds on Qumu’s history of successfully supporting complex live streaming needs for organizations of all sizes, all over the world. In a recent engagement for a U.S. government agency, sourced through Qumu’s partnership with GovSmart, Inc., Qumu produced and hosted live streams originating from Dakar, Senegal, incorporating both pre-recorded and live video, as well as simultaneous translation into French, Portuguese and Arabic. Qumu Live’s production and creative services offerings include single- and multi-camera shoots, professional video, lighting and sound equipment and video editing. Through seamless integrations with its multiple technology partners, Qumu Live can also incorporate into live streams interactive elements such as chats, polls and surveys. Auto captioning, auto transcription and translations are also available. Qumu Live also provides comprehensive analytics encompassing viewer metrics, poll reports and more to inform post-event follow-up and future event planning. Available on As-Needed Basis Worldwide Live streams powered by Qumu Live are delivered to any screen with internet connection. In addition, at venues without reliable internet service, Qumu Live can stream live video via a bonded cellular network. Qumu Live’s services are available to customers on an as-needed basis; a subscription to Qumu’s cloud-based enterprise video services is not required. For further information about Qumu Live’s capabilities, please visit www.qumu.com/qumu-live/. About Qumu Corporation Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate.

Read More

PRODUCTS,TECHNOLOGIES

Charge Into the Virtual World With Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 – Now Available

Turtle Beach Corporation | November 24, 2022

Best-selling gaming headset and accessories maker Turtle Beach Corporation (Nasdaq: HEAR) today announced its Turtle Beach® Fuel Compact VR Charging Station for Meta Quest 2 is now available globally. The Fuel Compact VR Charging Station provides both power and convenient, compact storage for the Meta Quest 2 headset and its controllers ensuring that VR gamers’ devices are fully charged and ready for hours of play. With two 20-hour battery packs for the controllers, VR gamers never miss a beat, while the magnetic charging system keeps the headset and controllers in-place, charged up, and ready for deep and immersive VR gaming. The Fuel Compact VR Charging Station for Meta Quest 2 is available now from www.turtlebeach.com and participating retailers for $79.99 (£69.99/€79.99) MSRP. 2022 has further cemented Turtle Beach as a full portfolio gaming accessories brand. Our brand of best-selling headsets and top-rated controllers and simulation products now reaches into new categories with launch of the Fuel VR charging station, “This year we’ve delivered big achievements supporting our vision for expanding Turtle Beach beyond being the best-selling gaming headset brand. We’ve expanded our award-winning game controller and flight simulation products, and now our new Fuel Compact VR Charging Station for Meta Quest 2 will keep VR gamers’ gear powered-up and ready to use while also being a perfect, organized, space-saving storage solution.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation The complete list of features for Turtle Beach’s Fuel Compact VR Charging Station for Meta Quest 2 includes: Rechargeable Controller Battery Packs: Dual battery packs deliver 20-hours of battery life per pack and eliminate the need for environmentally harmful disposable batteries. Simple Magnetic Charging: Slotted battery door covers on the controllers and a USB-C to magnetic pin dongle for the headset make for easy magnetic charging in just 2.5 hours. Complete, Compact Design: Charge your entire Meta Quest 2 VR setup all at once while taking up minimal space on your desktop or gaming setup thanks to a compact design. Convenient LED Dashboard: Always know when your Meta Quest 2 is ready to use with clear battery indicators on the charging station, with an amber color indicating charge in progress and green indicating 100% charge. For more information on the latest Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on TikTok, Twitter, Instagram, Facebook and YouTube. About Turtle Beach Corporation Turtle Beach Corporation (the “Company”) (www.turtlebeachcorp.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing best-selling gaming headsets, top-rated game controllers, and groundbreaking gaming simulation accessories. Innovation, first-to-market features, a broad range of products for all types of gamers, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals, and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

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Events