3 Best Practices for Video Conferencing, Streaming Media, and Webcasts

| March 3, 2018

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Among all the communication mediums marketers have to choose from, there’s one fact that cannot be ignored: video content  including curated user-generated video and original branded content is exploding across the internet. In a report published in the Business Video Now series, Wainhouse Research estimated that workers watched 1.12 billion hours of business-related video content in 2013, a trend that’s forecasted to more than double by 2016.Streaming media/live online video is emerging as a solution to the external and internal communications challenges marketers face among the myriad of competing messaging platforms (e.g. digital signage, SMS, TV, radio and email ads). In fact, according to a 2013 Wainhouse Research Enterprise Web Communications Survey of 1,000 executives, those who used online video reported it as the most effective tool in branding and promotion.

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4Digital Media

Formed in January 2007, 4Digital Media Ltd (4DM) is an independent, highly commercial, UK based Home Entertainment distributor with third party distribution through Sony Pictures Home Entertainment (SPHE) in the UK, USA and Canada. Our aim is to release feature films of all genres that appeal to consumers who buy their DVD / Bluray discs through the major supermarkets or from online retailers, or purchase or rent a digital copy from their favourite VOD and Digital suppliers in the UK and North America.

OTHER ARTICLES

Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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Applications of Virtual Reality in Healthcare

Article | June 21, 2021

Our healthcare system has never been pit against an enemy such as Covid 19, forcing us to look for innovative solutions that make global healthcare more flexible and future-ready for such disruptions. Global Healthcare is turning to Virtual Reality, which certainly makes for a lucrative prospect for the future. It is helping in better preparing our healthcare systems for pandemics and global health crises, such as the one we face now. And while other industries are jumping on the VR wagon, hospitals, medical institutions, and healthcare tech companies are adapting to VR space equally well.

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Waylaid by Daydream VR & focused on Lens, Google far from AR glasses

Article | February 14, 2020

Augmented reality is arguably the next big thing for its potential to replace the smartphone and change how people interact with technology. Across the industry, all efforts are currently phone-based with Google’s approach focused on Lens, Maps, and ARCore. However, a new report today shines further light on the situation — suggesting those efforts are largely the extent of the company’s AR ambitions at the possible expense of hardware glasses.

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Spotlight

4Digital Media

Formed in January 2007, 4Digital Media Ltd (4DM) is an independent, highly commercial, UK based Home Entertainment distributor with third party distribution through Sony Pictures Home Entertainment (SPHE) in the UK, USA and Canada. Our aim is to release feature films of all genres that appeal to consumers who buy their DVD / Bluray discs through the major supermarkets or from online retailers, or purchase or rent a digital copy from their favourite VOD and Digital suppliers in the UK and North America.

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