3 Best Practices for Video Conferencing, Streaming Media, and Webcasts

March 3, 2018

Among all the communication mediums marketers have to choose from, there’s one fact that cannot be ignored: video content  including curated user-generated video and original branded content is exploding across the internet. In a report published in the Business Video Now series, Wainhouse Research estimated that workers watched 1.12 billion hours of business-related video content in 2013, a trend that’s forecasted to more than double by 2016.Streaming media/live online video is emerging as a solution to the external and internal communications challenges marketers face among the myriad of competing messaging platforms (e.g. digital signage, SMS, TV, radio and email ads). In fact, according to a 2013 Wainhouse Research Enterprise Web Communications Survey of 1,000 executives, those who used online video reported it as the most effective tool in branding and promotion.

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The eScapes Network

The eScapes Network provides Relaxation Television 24/7 from 100% originally produced content with a unique entertainment concept that combines the voice and soothing music of radio with visually stunning high definition videos from around the globe. eScapes'​ programming is designed to create an immersive space for a viewer's mind, body and soul. By providing a therapeutic mental break from the chaos and stress of everyday life, eScapes is a sophisticated companion to everyday activities even when traditional television is not appropriate. Our programming, “Television you never want to turn off ™,"​ transforms nearly any setting into stress-reducing zones.

OTHER ARTICLES
BUSINESS

The rise of the introverted salesperson

Article | May 25, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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VIRTUALIZATION

The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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MEDIA AND BROADCASTING

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | June 14, 2021

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Spotlight

The eScapes Network

The eScapes Network provides Relaxation Television 24/7 from 100% originally produced content with a unique entertainment concept that combines the voice and soothing music of radio with visually stunning high definition videos from around the globe. eScapes'​ programming is designed to create an immersive space for a viewer's mind, body and soul. By providing a therapeutic mental break from the chaos and stress of everyday life, eScapes is a sophisticated companion to everyday activities even when traditional television is not appropriate. Our programming, “Television you never want to turn off ™,"​ transforms nearly any setting into stress-reducing zones.

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