3 Must Haves for Media & Entertainment Marketing in an OTT World

| November 14, 2017

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Over-the-top (OTT) content has cemented its place in the world of media and entertainment. eMarketer shared data that put the number of viewers who stream and download video content rapidly approaching that of pay TV services, at 175.4 million vs. 201.8 million, respectively.

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FableVision

FableVision Studios creates animations, games, websites, apps, videos, and more to help move the world to a better place. Our signature blend of positive messaging, storytelling, and interactive technologies is sought after by a host of best-in-class organizations, including leading publishers, broadcasters, educational and nonprofit organizations, museums, hospitals and health care organizations, such as PBS Kids, Smithsonian Institution.

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Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Sony reportedly battling to keep PlayStation 5 price down

Article | February 13, 2020

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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Sony’s new DualSense PS5 controller promises more realistic tactile feedback

Article | April 8, 2020

The new PlayStation is coming this year. We’ve known about it since 2019, but the rollout—like almost everything else in the world—has felt the effects of the coronavirus pandemic. We have some tech specs about the console itself, but now Sony has fully revealed the redesigned DualSense controller that will go with it. The buttons haven’t moved all that much, but some internal updates could make it feel much different during gameplay.

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Spotlight

FableVision

FableVision Studios creates animations, games, websites, apps, videos, and more to help move the world to a better place. Our signature blend of positive messaging, storytelling, and interactive technologies is sought after by a host of best-in-class organizations, including leading publishers, broadcasters, educational and nonprofit organizations, museums, hospitals and health care organizations, such as PBS Kids, Smithsonian Institution.

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