3 Ways Augmented Reality is Taking Customer Experience to the Next Level

| July 11, 2019

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Augmented Reality (AR) has come a long way from just being perceived as a futuristic gaming technology to emerging enterprise technology. As AR technology is becoming more mature and sophisticated, early adopters in several industries are leveraging it to run innovative marketing campaigns, improve customer service, improve field employee productivity and drive sales.  According to Global Market Insights, the AR market value is estimated to surpass $50 billion by the year 2024.

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Sony reportedly battling to keep PlayStation 5 price down

Article | February 13, 2020

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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Sony Will Be Revealing a Lot of New PlayStation 5 Info Very Soon

Article | February 13, 2020

Sony has announced it will be holding a special event for the PlayStation 5 tomorrow, March 18. The tech company took to Twitter today to share the news, stating that lead system architect Mark Cerny will be delving into the console’s system architecture and its influence on the future of gaming. News of the upcoming event comes as Microsoft shared the full specs for its new Xbox Series X just a day ago, and as Sony has already provided information on the power of the PlayStation 5 back in 2019. The PS5, with its eight-core CPU and custom GPU, will support 4K gaming at 120Hz, 8K resolutions, and 3D audio, while featuring a speedy SSD and lower power consumption option.

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How Brexit Will Impact the Entertainment Industry

Article | February 13, 2020

The UK has officially left the EU, well, kind of. Now we are in the next phase of negotiations, a transition period that is supposed to run until January 2021. This means, for the time being, not much will be changing for the UK’s entertainment industry. Filmmakers, musicians, game developers and other creative types will not discover the exact effects of Brexit on the sector until next year, but that doesn’t mean future challenges cannot already be seen in the distance. Whereas some see hurdles to navigate, other professionals in the entertainment see an opportunity, especially with the development in smart 5G technologies, virtual/augmented reality, and a booming new niche of entertainment, in eGaming.

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Why Shares of AMC Entertainment Are Surging Today

Article | February 13, 2020

It was just two weeks ago that it looked as if the COVID-19 pandemic would push AMC into bankruptcy, as forced theater closures shut off revenue to the world's biggest cinema operator. The company also slashed its dividend, and executives all took pay cuts to help conserve cash. Investors should still be wary, even if AMC is able to open many of its theaters sooner than the mid-June date it had been eyeing.

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Imaginary Forces

Imaginary Forces is a creative company specializing in brand strategy and visual storytelling. Across entertainment, media, technology and culture, we connect audiences through beautiful, design-driven content. With studios in Los Angeles and New York, Imaginary Forces is powered by talented individuals working together to push the limits of creative possibility.

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