3 Ways Musicians Can Use Content Marketing to Advance Their Careers

Breaking into the music industry is challenging, regardless of genre. With such a saturated market, musicians not only need to have the talent and drive to succeed in the music world, they also need a working knowledge of marketing concepts. Musicians can use content marketing tactics to position themselves in the market and advance their career.

Spotlight

Movie Mogul Productions

Since 2011, Movie Mogul has been producing motion pictures and stills for brands and ad agencies across the country. We tell stories that engage the heart and ignite the imagination. Our goal is to push beyond the boundaries of possibility and produce the best creative imaginable.

We work with some of the best directors, cinematographers and photographers to create unforgettable stories. We don’t do average or run-of-the-mill here. We collaborate. We concept. We create. And then we do it all over again.

OTHER ARTICLES
Technologies, Virtualization

3 Applications of AI in the Entertainment Industry

Article | August 2, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Solutions, Business

Six Things Blockchain Can Do For Gaming

Article | July 7, 2022

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Media and Broadcasting, Business

Stride Is Mirror’s Edge VR In Everything But Name

Article | August 4, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Virtualization

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Spotlight

Movie Mogul Productions

Since 2011, Movie Mogul has been producing motion pictures and stills for brands and ad agencies across the country. We tell stories that engage the heart and ignite the imagination. Our goal is to push beyond the boundaries of possibility and produce the best creative imaginable.

We work with some of the best directors, cinematographers and photographers to create unforgettable stories. We don’t do average or run-of-the-mill here. We collaborate. We concept. We create. And then we do it all over again.

Related News

Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

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New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

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Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

Read More

Technologies, Solutions

Varnish Software Achieves 1.3 Tbps Per Server Throughput at 1.17 Gbps Per Watt

Varnish Software | February 23, 2023

On February 22, 2023, Varnish Software, a leader in video streaming, online caching, and content delivery software, revealed new performance benchmarks for content delivery that set new records. With the help of Intel and Supermicro, a single 1,120-watt Edge server could handle more than 1.3 Tbps of throughput, equivalent to 1.17 Gbps per watt. Varnish Enterprise 6.0 was deployed on a Supermicro 2U CloudDC server powered by 4th Generation Intel Xeon Scalable processors without the need for additional-cost SSL offload cards. Supermicro's 1U and 2U CloudDC servers are optimized for private and public clouds and come with single or dual processors, an all-inclusive server with the best cost-to-optimized-performance ratio. These servers are optimized for balancing CPU, memory, storage, expansion, and networking. In addition, each server offers PCI-Express Gen 5 x8 and x16 expansion slots for the latest PCI cards. "Achieving over 1 Tbps in a single Edge server is a major leap forward for the industry, and critical for delivering the next generation of video and digital experiences," said Frank Miller, CTO of Varnish Software. (Source –Cision PRWeb) Michael McNerney, Vice President, Marketing and Network Security at Supermicro, added, "We deliver first-to-market innovations and IT Solutions that are environmentally friendly and fit every organization's objectives and budget." (Source –Cision PRWeb) Notably, this benchmark's throughput and energy efficiency can be used with different servers, depending on what the customers want. Varnish anticipates collaborating with key partners - Intel and Supermicro on systems that support a broad range of video and content delivery workloads by leveraging cost-effective system footprints and energy efficiency. About Varnish Software Varnish Software is a pioneer in high-performance content delivery. Its powerful caching technology helps the world's biggest content providers deliver lightning-fast web and streaming experiences for huge audiences without downtime or loss of performance. With over 10 million deployments, the technology is relied on by millions of websites worldwide across every industry, including Hulu, Emirates, and Tesla. Powered by uniquely flexible caching technology, its solutions are the common denominator among the world's most popular brands.

Read More

New Research Pulls Back the Curtain on Enterprise Content Marketing in 2019

The Content Advisory | February 07, 2019

With thousands of employees, working across multiple brands, products lines, offices and silos, enterprise marketers face unique content marketing challenges, yet many are scoring wins year after year. That’s according to the findings in the Content Marketing Institute’s new research report, Enterprise Content Marketing 2019: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic. The report looks at how enterprise marketers have changed their content marketing practices over the last year. 68% of enterprise respondents said their organization was much more/somewhat more successful with content marketing compared with one year ago. 43% of respondents rated their organization’s content marketing maturity as sophisticated/mature. 61% reported their organization is extremely/very committed to content marketing. 71% say content marketing technology is providing better insight into how their content is performing. 74% cited “coordinating content marketing efforts among multiple departments and brands” as the top unique content marketing challenge they face.

Read More

Agencies See Growth in Content Marketing Business

The Content Advisory | June 19, 2019

Agencies are banking on content marketing. That’s the key finding in the newly released Content Marketing Institute 2019 Agency Survey. This inaugural research looks at how full-scope agencies, as well as specialized agencies, are doing content marketing for clients, how well it’s working, and some new opportunities. This survey expands on CMI’s previous agency research, which had only focused on how agencies use content for their own marketing. Nearly half of respondents from both types of agencies say content marketing services comprise 50% or more of their total business. About half of respondents from both types of agencies say they’ve been offering content marketing services for seven or more years. 61% of respondents from both types of agencies indicated their agency offers a full scope of content marketing services; another 37% said it offers a specialized service(s) related to content marketing. 73% of respondents from full-service agencies say they are extremely/very successful in achieving their clients’ content marketing goals.

Read More

Events