360 Degrees of Video Opportunity

Billions of dollars are being invested by the consumer tech giants. SuperData Research projects VR revenue to total almost $30B by 2020 - 15 times what it was in 2016.But how do we cross the chasm to fulfilling the VR360 promise? How can we deliver premium video experiences?

Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

OTHER ARTICLES
Technologies, Virtualization

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | August 2, 2022

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Virtualization

FILM PRODUCERS FLIP BARGAINING TABLE WITH UNIONIZING EFFORT

Article | June 21, 2021

Movie producers often find themselves negotiating with talent and crew members, and/or their production union representatives, over pay and benefits. But a group of 108 producers flipped the script Thursday in announcing they were looking to form a union of their own.Higher minimum pay and health benefits were cited as the two major reasons. While the group, called the Producers Union, boasts some heavy hitters such as Chris Moore (Manchester by the Sea) and Rebecca Green (It Follows), they made it clear that the traditional image of a Hollywood producer is misleading. Many are just getting by, project to project, looking for a breakout hit to up their quote. According to a survey released this year, 41% of producers made less than $25,000 in the pre-pandemic boom times of 2019. The Producers Union has developed a constitution with provisions for dues and diversity initiatives, with the aim of eventually negotiating a collective bargaining agreement with distributors and other film financiers. Previous efforts by producers to unionize have been thwarted by the courts and the National Labor Relations Board, according to Variety, as the NLRB saw them as supervisors and employers – which creates a high barrier to organizing.

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Technologies

Six Things Blockchain Can Do For Gaming

Article | February 14, 2022

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Virtualization

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Spotlight

The NFHS Network

The NFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state high school athletic associations and PlayOn! Sports. PlayOn! Sports is the largest high school sports media company in the country. As THE PLACE for high school sports, the NFHS Network streams tens of thousands of events every year. From the regular season all the way through the playoffs, watch the top high school athletes in the country live on any device.

Related News

MediaKind claims first with multichannel 6K 360-degree livestream

FierceVideo | December 10, 2018

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

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MediaKind claims first with multichannel 6K 360-degree livestream

FierceVideo | December 10, 2018

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

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Events