4 Big Benefits of 3D Rendering Technology

| November 13, 2018

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If you’ve never spent any time around 3D rendering tools and software, you’re missing out on some of the most exciting technology in design these days. More importantly, you’re missing out on some of the benefits these platforms confer to businesses and their owners.This isn’t a term most people use in their everyday work, but it’s quite ubiquitous in our day-to-day experiences.“In the most basic terms, 3D rendering is a two dimensional representation of a computer wireframe model that has been given properties such as texture, color, and material,” Easy Render explains. “You see 3D renderings every day, but most of the time you probably don’t even notice.”3D rendering is especially common in digital artwork, magazine advertisements, television commercials, book covers, architectural designs, and video games. This creative process begins with a set of data or a two-dimensional image, then it’s translated into 3D images through advanced rendering software that creates detailed model scenes.

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Two Bit Circus

Two Bit Circus is a modern high-tech circus exploring the future of fun. The team of artists, inventors, educators and performers build big games, tell stories with technology, and make liberal use of lasers, fire and robots. The builds and operates Micro-Amusement Parks with a flagship in the Arts District of Downtown Los Angeles. They’ve captured action sports content in 360 video for brands like NFL, NBA, Indy and the Olympics and then installed VR activations at the Super Bowl, All Star games and at Verizon stores. They launched a high-tech traveling carnival to inspire the world about the possibilities of STEM+Art with coverage including CNN, Fast Company, and USA Today. Many of the team created the viral This Too Shall Pass music video for OK Go that garnered 50+ million views on YouTube.

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