4 Ways to Create an OTT Strategy That Entices Cord-Cutters

| March 19, 2019

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In 2018, eMarketer forecast the number of connected TV users at 182.6 million, or 55.5 percent of the U.S. population. In 2022, the number is expected to rise to 204.1 million, or 60.1 percent of the population. While smart TVs have been around for a while now (Samsung unveiled theirs back in 2008), adoption rates have really picked up in the last few years, forcing marketers to determine how to include connected TV in their marketing budgets.

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The Switch

The Switch® is a global full-service solutions provider, offering advanced video switching and local fiber circuit services, scalable Ethernet, at-home remote production, studio and Over-The-Top services, supporting the complete media ecosystem.The Switch® has facilities in 53 cities across The United States, Australia, Canada, France, New Zealand, Singapore, Switzerland and the United Kingdom. Additionally, The Switch is connected to every major sports and entertainment venue in the United States.

OTHER ARTICLES

New Doom VR Mod Releasing Soon For Oculus Quest

Article | May 4, 2020

The release will feature 5 sets of VR weapons and a launcher that will allow you to mix and match different Doom mods with ease. There’s support for smooth locomotion and teleport movement options, plus you’ll be able to switch between a couple of different walking speeds for the former. The person behind the mod is DrBeef, who has previously completed a number of well-known Quest ports and VR projects. He was behind the Lambda1VR mod for Oculus Quest, as well as QuakeQuest and many others.

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Hulu Is Now the Biggest Name in Live-Streaming

Article | February 13, 2020

Not so long ago, would-be cord-cutters faced a tough choice: There was no streaming alternative to cable or satellite. It was the pricey bundle with a long-term contract or nothing at all. But the streaming revolution was approaching, and satellite provider DISH Network (NASDAQ:DISH) chose to hasten it rather than hunker down and fight it. DISH debuted something new in 2015: Sling TV, a "skinny bundle" live TV streaming service that offered a slimmed-down and streaming version of a cable or satellite bundle.

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The streaming, AI and VR-assisted future of listening

Article | March 29, 2020

We’ve already seen a boom in smart speakers. This and the unleashing of sound experiences from any sort of tether are fuelling the audio revolution. Streaming services like Spotify and Apple Music mean sound is no longer dependent on a carrier medium or dedicated device. Instead, listening has become mobile and on-demand. Like an invisible companion, sound accompanies us wherever we go, without interruption. In the future, I believe that the distance between listener and sound will shrink even more. How so?

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IDC:AR/VR market will still see eventual growth in 2020

Article | March 23, 2020

AR/VR market will see a 10.5% decline in the first quarter of 2020, followed by a 24.1% decline in the second due to supply chain disruptions caused by the COVID-19 outbreak, according to IDC.However, IDC’s ‘Worldwide Quarterly Augmented and Virtual Reality Headset Tracker’ states that assuming production ramps back up by midyear, a rebound in the second half of 2020 will result in total shipments of nearly 7.1 million units for the year, up 23.6% from 2019. Long-term growth will be strong throughout the forecast period with shipments growing to 76.7 million units in 2024, resulting in a compound annual growth rate (CAGR) of 81.5%.

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Spotlight

The Switch

The Switch® is a global full-service solutions provider, offering advanced video switching and local fiber circuit services, scalable Ethernet, at-home remote production, studio and Over-The-Top services, supporting the complete media ecosystem.The Switch® has facilities in 53 cities across The United States, Australia, Canada, France, New Zealand, Singapore, Switzerland and the United Kingdom. Additionally, The Switch is connected to every major sports and entertainment venue in the United States.

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