4K, HDR, HFR: Calculating the Storage Impact in Media Workflows

Technology trends are driving an evolution of modern media workflows, including higherresolution imagery, higher frame rates, higher dynamic range, wider color gamut, and simply more cameras per shoot. Their impact on the digital storage required to capture, process, distribute, and archive this richer digital video content is significant. Today, a single large Hollywood production may shoot 100 hours or more of footage.

Spotlight

Zixi

Zixi provides an Emmy-winning software-defined cloud based and on-premise video platform that enables reliable broadcast-quality live video delivery over IP. The company offers Software-Defined Video Platform (SDVP) for broadcasters, enterprises, over-the-top video providers, and mobile service providers around the world. Zixi makes it easy and economical for media companies to source, manage, localize, and distribute live events and 24/7 live linear channels in broadcast QoS, securely and at scale, using any form of IP network or Hybrid IP environments. Zixi provides enhanced control in large complex networks with ZEN Master, a live video orchestration and telemetry control plane that provides visual tools to configure, orchestrate, and monitor live broadcast channels and events across industry protocols.

OTHER ARTICLES
Business

Discord: A Novel Medium for B2B Marketing

Article | July 11, 2022

Discord is a real-time chat platform where anyone with a community can interact. Users can talk to others in the community on special channels and get invites to join different servers. Many people prefer to reach out to online customers through social media, but messaging apps like Discord have 20% more monthly active users than traditional social media platforms. (Business Insider) Discord generates revenue through premium subscriptions and game distribution. It does not use advertisements. However, it can help marketers through its community that grows with video, voice, text communication and more. Let us look at how: Helps Build a Moderated Community You can set up a Discord server as a moderated social discussion platform. Create different channels based on your audience’s preference and allow them to bond. And as your community grows, so will the popularity of your business. Word-of-mouth marketing is still very effective. Connects Your Brand with Like-minded Audience You can also meet others who share your interests on various Discord servers. When you know what you're looking for, finding relevant servers is simple. Check with your team members, and your community, and join those groups. There, you'll meet other business owners and pursue collaboration opportunities. Allows Sharing Relevant Industry Content Share your website articles and other industry updates on Discord. You can take the advantage of your employees’ social media presence because they are linked to a single server. They'll spread the word about the articles through other Discord servers and their personal social media accounts. It will assist you in gaining authority among your target audience. Another way to market your company is to post branded memes, GIFs, and funny screenshots. Helps Offer Great Customer Service People expect prompt service, and because Discord delivers messages in real-time, you can address issues as they arise. You can easily send direct messages to members and have private conversations with them. Parting Words Although Discord is primarily a messaging app for individuals, it also has many advantages for B2B marketing. Discord is ideal for community management and true engagement.

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Media and Broadcasting, Business

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | August 4, 2022

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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Technologies, Virtualization

The Big Fashion Industry Trends for 2021

Article | July 27, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

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Virtualization, Media and Broadcasting

B2B Movie Placements: What to Expect?

Article | July 13, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Spotlight

Zixi

Zixi provides an Emmy-winning software-defined cloud based and on-premise video platform that enables reliable broadcast-quality live video delivery over IP. The company offers Software-Defined Video Platform (SDVP) for broadcasters, enterprises, over-the-top video providers, and mobile service providers around the world. Zixi makes it easy and economical for media companies to source, manage, localize, and distribute live events and 24/7 live linear channels in broadcast QoS, securely and at scale, using any form of IP network or Hybrid IP environments. Zixi provides enhanced control in large complex networks with ZEN Master, a live video orchestration and telemetry control plane that provides visual tools to configure, orchestrate, and monitor live broadcast channels and events across industry protocols.

Related News

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

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Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

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Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

WarnerMedia makes coordinated corporate push behind esports

sportbusiness | April 23, 2019

WarnerMedia, the news media and entertainment company created by the recent merger of AT&T and Time Warner, is putting an unprecedented level of corporate resources behind an upcoming esports competition in Texas.The ELeague x MK 11 Arena at RTX Austin presented by AT&T Fiber, a competition set for July 5-7 in Austin, Texas, will involve an esports tournament run by Turner Sports’ ELeague involving Mortal Kombat II, a game recently released by Warner Bros. Interactive Entertainment. The event also includes a presenting sponsorship from AT&T Fiber, gameplay videos and promotional material developed by WarnerMedia-owned production company Rooster Teeth, and additional tournament organization and administration from its Battlefy platform. The event represents the first full, coordinated post-merger effort in esports by WarnerMedia and highlights an accelerating corporate prioritization around the emerging space.

Read More

Liberty Entertainment Group Announces the Opening of Arcane

newswire | April 23, 2019

Internationally recognized hospitality leader Liberty Entertainment Group brings a unique vision to King Street West with the opening of their newest nightclub, Arcane. Located in the heart of Toronto's Entertainment District, Arcane fuses sophisticated Baroque undertones with modern design and state-of-the-art sound, lighting and visual effects.With a 4K display spanning 30 feet across the interior as a backdrop for exotic performers, this venue is shrouded in mystery, laced with drama, and immediately captivating. Juxtaposed yet balanced in both design and atmosphere, Arcane can only be understood by few.Designed by visionary Creative Director, Nadia Di Donato, the 8,000 square foot space contains an elegance that has permeated throughout Liberty Group's illustrious portfolio. A bohemian-inspired lounge provides an unimposing chill upon entry, while the nightclub area accommodates a more upbeat vibe. Arcane features a secluded 2,000 square foot patio that will serve as an oasis in the heart of the city.Arcane will offer an extensive selection of top-shelf spirits and signature cocktails by Liberty Group's award-winning Corporate Mixologist, Oliver Stern. VIP bottle service areas also present a world-class experience for bigger parties and groups.

Read More

Global In-vehicle Entertainment and Information Systems Market Trend 2019

b2bnewz | April 23, 2019

The global “In-vehicle Entertainment and Information Systems” market report includes a scrupulous analysis of the In-vehicle Entertainment and Information Systems market in the forecasted period. It also assesses the In-vehicle Entertainment and Information Systems market in terms of topography, technology, and consumers. The report also covers the volume of the market during the projected period. The uniqueness of the global In-vehicle Entertainment and Information Systems market research report is the representation of the In-vehicle Entertainment and Information Systems market at both the global and regional level. The key players Alpine Electronics, Continental, Garmin, Harman, Panasonic, Pioneer play an important role in the global In-vehicle Entertainment and Information Systems market.

Read More

Events