5 Biggest Challenges to Launching OTT Services

| March 13, 2015

article image
Viewing patterns of consumers are dramatically shifting toward watching content on IP-based mobile devices. This trend is causing content companies, Internet firms and even traditional pay-TV providers to look at launching over-the-top products as a way to keep existing subscribers and add new ones.Download this free Whitepapers today to find out:
- What can be done to make a more elegant user experience for OTT content
- How OTT providers are experimenting with various pricing plans to make their offerings appealing.

Spotlight

The Farm Group

The Farm Group, an award winning post production facility, provides HD, 4K, UHD, HDR, VR360 picture and sound post production services to producers across the world, with the finest creative talent and production support helping to create award winning features and television programmes. In addition to The Farm’s four central London facilities, The Farm also has facilities in Bristol and Los Angeles, as well as running in-house facilities at UKTV in Hammersmith and the BBC in Salford.

OTHER ARTICLES

3 Major Companies Behind the World's Most Valuable Media Franchises

Article | February 26, 2020

The top-grossing movie (Avengers: Endgame) and the top-grossing video game (World of Warcraft) of all time are both part of franchises -- long-running media properties with multiple iterations and derivative works spawned from a core creative concept, like superheroes saving the world, or an orc invasion. Their massive successes were built over years of careful audience cultivation. But Marvel's cinematic universe, and the world of Warcraft, are more outliers than inevitabilities. Sequels are rarely sure things, and many franchise attempts have failed, sometimes even taking entire companies down with them.

Read More

Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

Read More

How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

Read More

UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

Read More

Spotlight

The Farm Group

The Farm Group, an award winning post production facility, provides HD, 4K, UHD, HDR, VR360 picture and sound post production services to producers across the world, with the finest creative talent and production support helping to create award winning features and television programmes. In addition to The Farm’s four central London facilities, The Farm also has facilities in Bristol and Los Angeles, as well as running in-house facilities at UKTV in Hammersmith and the BBC in Salford.

Events