5 Common Myths About Virtual Reality - And Why They Aren't True

| April 29, 2019

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In the world of modern technology, few things have captured the public’s imagination like virtual reality, probably because it can bring us closer to the world of dreams. We‘re fascinated by the idea of being able to explore a whole new, man-made world, to feel and experience a digitized environment with all our senses – or to end up trapped forever inside a hellish nightmare of electronic shapes.

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Broadcast Sports International, LLC

Sports, live events, and entertainment all push the boundaries of broadcast technology.At Broadcast Sports International (BSI), our engineers and operations team are at the leading edge of turnkey custom broadcast solutions - we’ve done it for more than 35 years.Our work spans some of the largest and most important events in broadcast history. Founded in 1979 by an entrepreneurial team of engineers, BSI now employs approximately 200 people worldwide and boasts a 50,000 square foot U.S. headquarters just outside of Baltimore and an international office near London. Our fleet of state-of-the-art production trailers are in action every weekend of the year at major live events.

OTHER ARTICLES

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | April 15, 2020

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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How many users do Spotify, Apple Music and other big music streaming services have?

Article | April 15, 2020

Sometimes the statistics around how many people are streaming music – and how many are paying for it – can lead to confusion and misinterpretation. Recently, for example, we’ve seen one story suggesting that Amazon was “on course to overtake Apple Music” based on comparing an Amazon figure from January 2020 with one from Apple that hadn’t been updated since June 2019. Another story claimed that “Pandora has overtaken Apple for second spot” in subscriber rankings, which mistakenly compared the former’s number of active listeners (most of whom don’t pay) to the latter’s paid subscriber count.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | April 15, 2020

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Spotlight

Broadcast Sports International, LLC

Sports, live events, and entertainment all push the boundaries of broadcast technology.At Broadcast Sports International (BSI), our engineers and operations team are at the leading edge of turnkey custom broadcast solutions - we’ve done it for more than 35 years.Our work spans some of the largest and most important events in broadcast history. Founded in 1979 by an entrepreneurial team of engineers, BSI now employs approximately 200 people worldwide and boasts a 50,000 square foot U.S. headquarters just outside of Baltimore and an international office near London. Our fleet of state-of-the-art production trailers are in action every weekend of the year at major live events.

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