5 Facebook Video Stats You Need to Know in 2020

| March 3, 2020

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Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects. Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms. The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers.

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Applied Electronics is Canada’s leading provider of Integrated Media Solutions and professional Audio Visual, Broadcast, Post Production, and Media Storage Technology. It offers systems design, supply, integration, and technical service & support. Applied Electronics delivers innovative solutions to improve workflows, communication and collaboration for companies with media integration requirements.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Sony Will Be Revealing a Lot of New PlayStation 5 Info Very Soon

Article | March 17, 2020

Sony has announced it will be holding a special event for the PlayStation 5 tomorrow, March 18. The tech company took to Twitter today to share the news, stating that lead system architect Mark Cerny will be delving into the console’s system architecture and its influence on the future of gaming. News of the upcoming event comes as Microsoft shared the full specs for its new Xbox Series X just a day ago, and as Sony has already provided information on the power of the PlayStation 5 back in 2019. The PS5, with its eight-core CPU and custom GPU, will support 4K gaming at 120Hz, 8K resolutions, and 3D audio, while featuring a speedy SSD and lower power consumption option.

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How AI is changing the business landscape in the entertainment industry

Article | February 25, 2020

Whether you realise it or not, we are entering a new and unprecedented age: one driven largely by artificial intelligence. Up until very recently, artificial intelligence was of a very narrow sort. Put simply, it could do certain things, like arithmetic, very well. But other things, like speech recognition and complex decision-making, were left to humans. Nowadays, computing power has reached a stage where machines can learn for themselves – and the implications are sure to be felt in every area of the economy. This includes the entertainment industry – right down to smaller studios, who, with the help of small business loans, are now able to access worlds of ai-driven power previously denied to them.

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More Than 1 Million Steam Users Now Have A VR Headset: Here’s Which Ones

Article | April 1, 2020

More Steam users have a VR headset than an RTX 2080 Ti or than use Linux. At current growth, it shouldn’t be long before more Steam users use a VR headset than have a 4K primary monitor. Consumer VR is still a relatively new technology. The Oculus Rift and HTC Vive were released just four years ago, with the latter launching at $800 including controllers. Today you can get a similar experience for $400 or even lower. As hardware gets cheaper and better and more must-have VR games emerge, this percentage should steeply rise throughout this decade.

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Applied Electronics Limited

Applied Electronics is Canada’s leading provider of Integrated Media Solutions and professional Audio Visual, Broadcast, Post Production, and Media Storage Technology. It offers systems design, supply, integration, and technical service & support. Applied Electronics delivers innovative solutions to improve workflows, communication and collaboration for companies with media integration requirements.

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