At BBC Studios, we stand for bold British creativity. This is at the very heart of BBC Studios - both what we do, and how we do it. Our vision is to inspire audiences globally with our creativity. And by crafting and distributing content that informs, educates and entertains, true to the BBC’s enduring aims, we will strengthen the whole BBC - both creatively and financially. We intend to be the best British content company in the world; recognised for our creativity both on-screen and off- as a first-choice partner and employer, and for world-class performance.