5 Reasons Why AR and VR Strategy is a Must for Your Business

Online shopping is getting more convenient with virtual try-on apps. AR visualization tools are making stock analysis easy. Pokémon like games are entertaining people and taking them out of the game room. There are many examples of how Augmented Reality (AR) and Virtual Reality (VR) are easing the way we are doing our business.  What are AR and VR? Augmented Reality is a technology that overlays digital objects and information over the physical world to provide an enhanced version of the real world. Whereas, Virtual Reality creates a virtual surrounding. Both of the technologies somehow are related but different in various aspects. Both are based on spatial computing but provide a different experience to the users.

Spotlight

Nordic Entertainment Group

Nordic Entertainment Group is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm.

OTHER ARTICLES
Solutions, Business

The Big Fashion Industry Trends for 2021

Article | July 7, 2022

Last year the luxury fashion sector saw a lot of online chatter around men’s fashion, and some of the biggest conversation triggers were the same social movement – breaking gender stereotypes and fighting against toxic masculinity. Many brands and celebrities joined this cause last year and spread their influence through fashion and pop culture.

Read More
Technologies

20 GAMING COMPANIES IN ATLANTA ADDING NEW ELEMENTS TO A DECADES-OLD INDUSTRY

Article | February 14, 2022

Considering Atlanta is known for its status as a burgeoning entertainment capital, it’s no surprise that the city boasts a large number of gaming professionals. According to reports, the video game market in America was estimated at $17.69 billion in 2016, with the global market valued at $75 billion that same year. Esports in particular have increased in popularity, leading to the rise of games like “Fortnite,” “League of Legends” and “Overwatch.”

Read More
Technologies, Business

First Look At Sony PlayStation 5 UI

Article | July 20, 2022

PlayStation 5 event date was previously postponed due to the intolerance and injustice that plagued the USA. While Sony lead the way, as a beacon of solidarity, several other companies followed. At that time, the best people could do is stand beside one another. However, recently some of the features of PS 5 were revealed. An advertisement on Twitch, along with an official post from PlayStation, confirmed the event date. Scheduled on June 11th, one can expect people to be extremely hyped up for this. The fact that everyone had to wait too long for PS 5 makes this news much more exciting.

Read More
Virtualization

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

Read More

Spotlight

Nordic Entertainment Group

Nordic Entertainment Group is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm.

Related News

Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

Read More

Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

Read More

Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

Read More

Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

Read More

Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

Read More

Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

Read More

Events