5 Reasons Why AR and VR Strategy is a Must for Your Business

Online shopping is getting more convenient with virtual try-on apps. AR visualization tools are making stock analysis easy. Pokémon like games are entertaining people and taking them out of the game room. There are many examples of how Augmented Reality (AR) and Virtual Reality (VR) are easing the way we are doing our business.  What are AR and VR? Augmented Reality is a technology that overlays digital objects and information over the physical world to provide an enhanced version of the real world. Whereas, Virtual Reality creates a virtual surrounding. Both of the technologies somehow are related but different in various aspects. Both are based on spatial computing but provide a different experience to the users.

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beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 7 different languages spanning Europe, North America, Asia, Australia and the Middle East & North Africa (MENA).

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Solutions, Business

B2B Movie Placements: What to Expect?

Article | July 7, 2022

As films evolved into the popular medium that they are today, brands followed suit. They took advantage of a large network of new ways to market, from print media to radio to television. Product placement, a part of branded entertainment marketing, became more common from the 1980s. Today, every moviegoer is familiar – sometimes painfully – with paid product placements. And every marketer has heard commentary on both good and bad B2C product placements. But what about B2B movie placements? Ever heard of those? If you are a B2B enterprise looking to try it out, here are some major differences between B2C and B2B movie placements: Impress the producers Create an enticing pitch for the producers, which can influence them enough to bring them to the creative department. Sell your brand or product to them (indirectly) to help them understand how it will improve the realism of their scene or set. Make them realize how your product or service can help them. Placement isn’t always ‘placement’ Prospective B2B buyers aren’t going to squint their eyes to find your product while watching a movie. However, they might actually remember your brand if you host pre-opening events around the world for them and their families to watch a popular movie. If they enjoy the movie and establish an emotional connection with it, they will definitely think of you while making any kind of purchase decision. Things might not work out No matter how hard you try to show your brand in a good light in a certain scene or situation, sometimes things happen that you can't control or ignore. In such cases, you might have to get all the branding out instead of settling for negative publicity, which could be a viable option for a B2C brand. B2B Movie Placement: A Success Story FLIR, a client of Hollywood Branded, is the leading provider of thermal military camera equipment. It co-starred in one of Warner Brothers' biggest hits of 2018, Rampage. FLIR connected with the right member of the production team and ensured that the brand was pictured in a positive light. FLIR shared its technology with the filmmakers and got advertised to its business customers, mostly film-loving decision-makers, through the movie and the way it was shot. The film earned $427M at the worldwide box office.

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Technologies, Business

Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | August 3, 2022

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Technologies, Virtualization

Microgaming Collaborates With Inspired Entertainment To Enhance Gaming Experience

Article | August 2, 2022

As part of the deal, both the firms will work together to enhance the network capacities of each other while also supporting the expansion plans significantly. It will diversify the Microgaming’s product offerings such as slots, virtual sports, table games, etc. and will give a boost to the outreach plans of Inspired’s content. Inspired will offer 20 of its most innovative and widely played online slot games through Microgaming’s interface. The games offered will include Anubis Wild Megaways™, Prison Escape™, and Stacked Fire 7s™ along with the infusion of virtual and table games in the near future.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Spotlight

beIN MEDIA GROUP

beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 7 different languages spanning Europe, North America, Asia, Australia and the Middle East & North Africa (MENA).

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Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

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Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

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Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

Read More

Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

Read More

Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

Read More

Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

Read More

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