5 Reasons Why AR and VR Strategy is a Must for Your Business

August 6, 2019 | 68 views

Online shopping is getting more convenient with virtual try-on apps. AR visualization tools are making stock analysis easy. Pokémon like games are entertaining people and taking them out of the game room. There are many examples of how Augmented Reality (AR) and Virtual Reality (VR) are easing the way we are doing our business.  What are AR and VR? Augmented Reality is a technology that overlays digital objects and information over the physical world to provide an enhanced version of the real world. Whereas, Virtual Reality creates a virtual surrounding. Both of the technologies somehow are related but different in various aspects. Both are based on spatial computing but provide a different experience to the users.

Spotlight

Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

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VIRTUALIZATION, MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 13, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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BUSINESS

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | July 11, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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VIRTUALIZATION

Game On: These Entertainment Stocks Hit New Levels

Article | June 21, 2021

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Certain Affinity

Certain Affinity (CA) was founded in 2006 as a bootstrap startup with the goal of creating innovative, top-quality action games. CA brings together an exceptionally experienced, unusually talented group to form the largest independent developer in Austin, Texas. The company’s 150+ full-time employees include veterans from dozens of successful game studios, with Max Hoberman, CA’s founder and former Multiplayer and Online lead for the Halo series, serving as President.

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Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

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Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

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Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

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Microsoft Research’s VROOM combines life-sized AR avatars with robots

Microsoft | May 07, 2020

Microsoft Research today introduced Virtual Robot Overlay for Online Meetings (VROOM), a way to combine AR and VR to bring life-sized avatars into the workplace in the form of telepresence robots. Makers of VROOM detailed the system in a recently released paper and said it’s meant to make the person working remotely in VR and the person working in the office and wearing a HoloLens AR headset feel like they’re in the same place. As a Windows Mixed Reality headset tracks the remote worker’s pose and head movement, they get a 360-degree view of the surroundings and any movements via the telepresence robot. A Unity app is used to animate the avatar for the person wearing the HoloLens based on the movement of the remote worker.

Read More

Facebook’s Oculus is developing a new Quest VR headset

Facebook | May 06, 2020

Facebook Inc’s Oculus division is building a new version of its Quest standalone virtual reality headset, but the device is facing potential delays due to the impact of Covid-19 on product development and the global supply chain. The social-networking giant is working on multiple potential successors to the Quest. Some models in advanced testing are smaller, lighter, and have a faster image refresh rate for more realistic content, according to people familiar with the matter. These headsets also have redesigned controllers, said the people, who asked not to be identified discussing unannounced products.

Read More

Looking to build the infrastructure to connect the world’s gaming platforms

investorintel | May 05, 2020

The online gambling industry has grown in leaps and bounds over the past decade. Latest figures indicate that in 2017, the size of the online gambling market was almost US$46 billion. It is expected to as much as double by 2024, according to industry research. The internet is not just for streaming movies and porn anymore, with the increase in power and usage of smartphones and tablets.

Read More

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