5 Things You Should Know About 360 Video Resolution

As VR technology becomes more commonplace, video quality helps to make a good user experience. It’s important to understand that screen resolution for 360 videos is different than standard screen resolution.

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Aquarius Sports and Entertainment

Aquarius is an full-service sponsorship agency that helps our many Fortune 500 partners attract and retain customers by developing the most potent sports and entertainment experiences. We are privileged to have earned the trust of several of the most respected brands in financial services, insurance, healthcare, retail and consumer packaged goods, entertainment and charitable organizations.

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Technologies, Virtualization

Live Sports TV Executive Predictions: Cloud-Based Production Is the Future

Article | July 27, 2022

As we all start to come out of the pandemic and its effects, we see distributed workflows being the normal standard of operations more and more. Distributed workflows go hand in hand with cloud production where we are not dependent on a physical rack room of gear. Due to the chip shortages, we are definitely seeing in the audio industry an acceleration in software designed solutions. More and more solutions are going to depend on common computing infrastructure in order to handle the ever increasing demand of products that just simply cannot be manufactured. This change is only going to strengthen the move to the cloud and the distributed workflow in audio and video production. Working with cloud-based production brings so much more flexibility to the table. Flexibility in design, flexibility in costs, and flexibility in staffing. With the distributed workflow model, we simplify so many of our logistics for an event. We will see more opportunities where we can use our best talent for the position multiple times a week instead of wasting a day or two traveling to a site. The bigger part of all of this change is the higher quality of life our employees can enjoy. We made this change to a distributed workflow almost 5 years ago and it has resulted in happier employees along with more productivity. The pandemic accelerated the process to the masses. Cloud workflows along with distributed workers where possible are here to stay.

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Media and Broadcasting, Business

The rediscovered power of time-seasoned brand equity

Article | August 4, 2022

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Technologies, Business

The productisation of music rights

Article | July 20, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

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4 Stocks To Buy To Invest in Virtual Reality

Article | June 13, 2020

The virtual reality market has been hailed as the "next big thing" for decades, but VR has repeatedly disappointed consumers with mediocre hardware products and software experiences. But in recent years, a wave of refined devices narrowed the gap between consumer expectations and reality. The VR market's future has yet to be written, but investors who believe in this budding market should consider buying these four tech stocks. Sony's PlayStation VR is the best-selling VR headset in the world with over 5 million shipments since its launch in October 2016. That only represents a sliver of Sony's installed base of 110 million PS4s, but that foothold has encouraged developers to produce more stand-alone VR games and add-on experiences for PS4 games.

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Spotlight

Aquarius Sports and Entertainment

Aquarius is an full-service sponsorship agency that helps our many Fortune 500 partners attract and retain customers by developing the most potent sports and entertainment experiences. We are privileged to have earned the trust of several of the most respected brands in financial services, insurance, healthcare, retail and consumer packaged goods, entertainment and charitable organizations.

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MediaKind claims first with multichannel 6K 360-degree livestream

FierceVideo | December 10, 2018

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

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MediaKind claims first with multichannel 6K 360-degree livestream

FierceVideo | December 10, 2018

MediaKind, the media services company spun off from Ericsson, says it has a first on its hands after a recent multichannel 6K 360-degree livestream of a basketball game.Working with Deutsche Telekom, Tiledmedia and Magnum Film, MediaKind livestreamed a recent match between Telekom Baskets Bonn and EWE Baskets Oldenburg from the Telekom Dome in Bonn, Germany, to customers of Deustche Telekom’s commercial Magenta VR service via a consumer app.Deutsche Telekom commissioned Magnum Film for the on-site acquisition and production of the sports event in 360-degree video to show how 360-degree viewport adaptive ClearVR video can augment the traditional live broadcast consumer experience.“Consumers are always seeking new ways to experience their favorite sports content. Through the rapid evolution of 360-degree technology, we have the potential to push boundaries and take the consumer to the heart of the game itself,” said MediaKind CEO Angel Ruiz in a statement. “The success of this world first live sport event using 6K 360-degree video with ClearVR tiled format is a major milestone for our team of engineers and our partners who turned this around in a short space of time. This demonstration encompasses MediaKind’s singular goal: to enable our customers to create and efficiently deliver immersive media experiences.”

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