5G Economics of Entertainment Report

The media and entertainment industry is often cited as facing the most threat of disruption by new entrants and developments in technology. The “Netflix Effect” changed the game of traditional media and entertainment. It has ushered in the golden age of television with a proliferation of new and exciting content, more ways to enjoy it, and alternative models to pay for it beyond traditional cable subscriptions.While the industry is applauded for being one of the first sectors of business to navigate digital disruption, its transformation is far from over. As this wave of change plays out, the borders that once separated entertainment and media, technology, and telecommunications companies are blurring. Business models are being reinvented as companies tap into new revenue streams and attempt to create relevance with their audience at scale.

Spotlight

BellMediaFest

We are media professionals with specializations in Social Media Marketing, Video Management, Video Syndication, and Multi-channel networks. We work with business owners, musicians, and video content creators to “realize their dream” to be successful in the music, film, and entertainment industry.

OTHER ARTICLES
Media and Broadcasting, Business

Branded Entertainment in B2B: Why is it Important?

Article | August 4, 2022

Global B2B companies churn out content pieces such as infographics, case studies, assessments, and other forms of thought leadership content to create brand awareness. But is this content enough to engage the customers and the market? Not really. Marketers like you need to look into branded entertainment to get more customer engagement and brand loyalty. What is Branded Entertainment? Adweek loosely describes “branded entertainment” as any content that starts a positive conversation around a product, service, or set of values. This content builds a story around your product or services, showing it in a positive light and getting the audience to engage in your content as much as a film or a TV show. As opposed to other marketing endeavors, branded entertainment doesn’t focus on your products and their features but on entertaining the audience. Incorporating Branded Entertainment into Your Marketing Strategy Here are some ways to get it done without much hassle: Web Series Original programming, such as web series published on the brand’s social media channels, can help you raise awareness through stories that share your brand’s values instead of directly marketing your product or services. PR Stunts Create social media brand content that is entertaining and exciting enough for the audience to make it viral. Such PR brings positive media attention to your brand and creates mass awareness for your brand or product. Videos Volvo's entertaining video of Van Damme's split stunt on YouTube has 114.5 million views. The video didn't need a call-to-action because it wasn’t to convert leads. Instead, it was meant to showcase a piece of business-use truck technology and get engagement. Podcasting GE used podcasting for advertising twice, once with its show ‘The Message’ and again with its new series ‘LifeAfter.’ Neither show discusses GE's products. Instead, they were "GE-presented" and were received well. Summing It Up People are less likely to comment on or share brand posts directly, but they are more likely to tweet or share them on their Instagram stories. This way you can measure the impact of branded entertainment. B2B marketers should consider branded entertainment as a way to build trust and start conversations between their brands and their audience to get a long-term ROI.

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Virtualization, Media and Broadcasting

Hi-Res audio: It’s all about a maturing market

Article | July 13, 2022

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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Solutions, Business

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 7, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

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Stride Is Mirror’s Edge VR In Everything But Name

Article | April 27, 2020

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Spotlight

BellMediaFest

We are media professionals with specializations in Social Media Marketing, Video Management, Video Syndication, and Multi-channel networks. We work with business owners, musicians, and video content creators to “realize their dream” to be successful in the music, film, and entertainment industry.

Related News

Disney/Verizon Partnering for 5G Media, Entertainment

Media Play News | January 08, 2019

The Walt Disney Co. and Verizon Communications reportedly are partnering to explore entertainment and media opportunities in the nascent 5G wireless network platform.5G claims to be able to deliver upwards of 10 gigabits of data per second, which could enable the downloading of a movie within seconds on a smartphone versus many minutes on 4G.Disney’s upstart StudioLab unit is working with Verizon testing 5G applications for the distribution of content.“We see 5G changing everything about how media is produced and consumed,” Jamie Voris, chief technology officer at Disney Studios, told Variety, which first reported the pact.Verizon last October launched 5G network capability in four cities – a move rivaled by competitor AT&T. Still in the early stages of deployment and functionality, 5G marketing and hype – however – has shown no limits.When AT&T recently changed the old 4G LTE logo to 5G on branded smartphones, Verizon (and T-Mobile) cried foul.

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Disney/Verizon Partnering for 5G Media, Entertainment

Media Play News | January 08, 2019

The Walt Disney Co. and Verizon Communications reportedly are partnering to explore entertainment and media opportunities in the nascent 5G wireless network platform.5G claims to be able to deliver upwards of 10 gigabits of data per second, which could enable the downloading of a movie within seconds on a smartphone versus many minutes on 4G.Disney’s upstart StudioLab unit is working with Verizon testing 5G applications for the distribution of content.“We see 5G changing everything about how media is produced and consumed,” Jamie Voris, chief technology officer at Disney Studios, told Variety, which first reported the pact.Verizon last October launched 5G network capability in four cities – a move rivaled by competitor AT&T. Still in the early stages of deployment and functionality, 5G marketing and hype – however – has shown no limits.When AT&T recently changed the old 4G LTE logo to 5G on branded smartphones, Verizon (and T-Mobile) cried foul.

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Events