6 steps to choose the right music for your ad

April 12, 2019

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Every advert that does not have an impact on the viewer is as useless as a white crayon. Music as an expression creates an impact potent enough to create brand recall and cosideration to consume the product.Music as a marketing asset can be used to trigger emotions, stimulate response, increase visibility and gain loyal engagement. It is simple enough for any layman to understand and can appeal to diverse age groups too. Children’s products more often than not would use jingles as their adverts.

Spotlight

ID&T

In the early 1990s, after the electronic music phenomenon exploded across Europe, Dutch dance culture was already on a steady rise. The demand for these events were rapidly growing on a vast scale, with young entrepreneurs generating fresh ideas to explore unknown territory and broaden the horizon of dance music culture. Three young friends under the initials of ID&T (Irfan van Ewijk, Duncan Stutterheim, and Theo Lelie) decided it was time to put their dream into action. In 1992, they organized their first large-scale event.

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Spotlight

ID&T

In the early 1990s, after the electronic music phenomenon exploded across Europe, Dutch dance culture was already on a steady rise. The demand for these events were rapidly growing on a vast scale, with young entrepreneurs generating fresh ideas to explore unknown territory and broaden the horizon of dance music culture. Three young friends under the initials of ID&T (Irfan van Ewijk, Duncan Stutterheim, and Theo Lelie) decided it was time to put their dream into action. In 1992, they organized their first large-scale event.

Events