6 steps to choose the right music for your ad

| April 12, 2019

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Every advert that does not have an impact on the viewer is as useless as a white crayon. Music as an expression creates an impact potent enough to create brand recall and cosideration to consume the product.Music as a marketing asset can be used to trigger emotions, stimulate response, increase visibility and gain loyal engagement. It is simple enough for any layman to understand and can appeal to diverse age groups too. Children’s products more often than not would use jingles as their adverts.

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Mobtwist

We help our clients provide an end-to-end service by partnering with the biggest Telcos & Brands to ensure the best consumer experience possible. If you are looking to set up shop in Middle East and/or Africa, talk to us.We will help you navigate the vast region with real time insight and experience. We run our own services in 30 countries and what we tell you is the reality of the market.

OTHER ARTICLES
MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Game on: How PlayStation 2 changed the entertainment industry forever

Article | June 17, 2021

In December 2000, reports began to circulate within intelligence communities in the United States and Europe of a powerful new technology acquired by Iraqi dictator Saddam Hussein. It would allow Saddam to upgrade his guided missile programme and place many targets in the west within reach, went the whisperings. The name of the technology was the Sony PlayStation 2. Speculation that Saddam was “hoarding” hundreds of box-fresh PS2s in order to harness their extraordinary processing power was eventually debunked. But not before the Pentagon had thoroughly investigated the rumours.

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BUSINESS

The rise of the introverted salesperson

Article | June 17, 2021

The shift to virtual selling has upended the status quo for many sales teams across the country and around the world. I firmly believe, as I’ve said before, thatnearly everything can be sold over video— and in many ways the virtual sales process makes it easier for sales reps to connect with customers and build trust.Still, there has been a great deal of resistance, and some organizations have just tried to wait it out, hoping that once COVID passed, they could go back to normal.

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Sony reportedly battling to keep PlayStation 5 price down

Article | June 17, 2021

Sony is struggling to land on a price for its upcoming PlayStation 5 console, according to a new report by Bloomberg, with component shortages potentially pushing the MSRP beyond that of the PS4. The bill of materials is said to be at around $450 right now, compared to IHS Markit’s estimate of $381 for the PS4, which sold for $399 upon its release in 2013. Unless Sony is willing to sell the PS5 at a loss, a $450 build cost would make the new console significantly more expensive than Sony’s current $399 PS4 Pro, which is often discounted to as low as $299. It was once common for consoles to be sold as loss leaders, but Sony designed the PS4 to be profitable from the start after losing billions on the technically ambitious PS3 at launch.

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Spotlight

Mobtwist

We help our clients provide an end-to-end service by partnering with the biggest Telcos & Brands to ensure the best consumer experience possible. If you are looking to set up shop in Middle East and/or Africa, talk to us.We will help you navigate the vast region with real time insight and experience. We run our own services in 30 countries and what we tell you is the reality of the market.

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