globenewswire | August 31, 2023
Magnite, the world’s largest independent omnichannel sell-side advertising company, has been selected as the preferred SSP to support Virgin Media’s free ad-supported streaming television (FAST) channels. Virgin Media will also leverage SpringServe, Magnite’s ad serving platform built for OTT, CTV and video advertising.
The collaboration comes as the TV industry is undergoing a seismic shift as consumers increasingly watch TV content through ad-supported streaming. Recent Magnite research found that 82% of streaming audiences in the EU5 are watching ad-supported content and this number is expected to grow.
Virgin Media FAST channels, which launched at the beginning of August, deliver premium content to millions of households across the UK, offering Virgin TV customers a library of streamed content that complements its existing free to air and Pay TV offering.
Virgin Media is leveraging Magnite’s Streaming SSP to manage and monetise its FAST inventory on Virgin TV, with tools specifically built to support premium, long-form video and high-quality viewing experiences. SpringServe’s ad serving capabilities will offer Virgin Media enhanced insight, transparency, and control to enable more efficient and accurate management of advertising for more optimal video ad experiences.
“The consumer desire for engaging, premium, and free TV content that is easy to discover has catapulted the rise in FAST adoption,” said Sam Wilson, Managing Director of CTV, EMEA at Magnite. “Our collaboration with Virgin Media will help them to capitalise on this trend by enhancing the monetisation opportunities of their new FAST offering at scale.”
“With the use of FASTs increasing exponentially, it’s imperative to have a premium ad experience in place to optimise the viewer experience,” said Leon Siotis, Head of SpringServe International. “Our collaboration with Virgin Media will help them to more effectively manage advertising and set them apart from the rest in terms of their premium ad offering.”
“The introduction of FAST on Virgin TV demonstrates our ambition for our user interface and set-top-box to remain as the go to place for all subscribers TV viewing and entertainment. Our collaboration with Magnite will enable us to enhance our FAST offering and continue to advance the viewing experience for our customers,” said David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.
About Virgin Media O2
Virgin Media O2 launched on 1 June 2021, combining the UK’s largest and most reliable mobile network with a fully gigabit broadband network where customers benefit from average speeds 5x faster than the national average.
The company has 47.7 million UK connections across its award-winning broadband, mobile, TV and home phone services. Its fixed network covers more than half of the country (16.3m homes serviceable) alongside a mobile network that covers 99% of the nation’s population, with 5G services live in more than 2,100 towns and cities. The company is on track to reach 50% population 5G coverage in 2023.
Virgin Media O2 is upgrading its fixed network to full fibre to the premises with completion in 2028. Its shareholders and investment firm InfraVia Capital Partners are investing approximately £4.5bn to build fibre to 5 million homes and businesses not currently served by Virgin Media O2’s network by 2026, with the opportunity to expand to an additional 2 million homes. As an anchor tenant of this network, Virgin Media O2’s total footprint will reach around 80% of the UK once build is completed.
Through Virgin Media O2 Business, it plays a leading role supporting entrepreneurs, businesses, enterprises and the public sector with their digital transformation through a range of connectivity, security, cloud and and tailor-made services. It is also the network of choice for mobile virtual network operators giffgaff, Sky Mobile and Lycamobile, as well as managing a 50:50 joint venture with Tesco for Tesco Mobile.
The company is committed to using the power of connectivity to make its better for people and the planet, taking action to close the digital divide and building an inclusive, resilient, and low carbon economy. The business has set an ambitious commitment to achieve net zero carbon across its operations, products and supply chain by the end of 2040.
Virgin Media O2 is a 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK’s largest businesses. Virgin Media O2 is registered in England and Wales. Registration number: 12580944. Griffin House, 161 Hammersmith Road, London, United Kingdom, W6 8BS.
prnewswire | August 11, 2023
Cineverse Corp, a global streaming technology and entertainment company with one of the world's largest portfolios of streaming channels and content library, today announced that it has reached a FAST focused content deal with The Preview Channel™, a linear entertainment AVOD channel that programs the latest, trending motion picture, television and streaming previews and the best in behind-the-scenes entertainment and interviews featuring the most popular stars, biggest franchises, hit movies and shows.
The Preview Channel™ has carved out a popular niche with short-form, mostly Hollywood studio produced content that is updated and refreshed daily. "William Sager, CEO of TPC said "We couldn't be more delighted to have partnered with Cineverse. The Preview Channel™ is developing a devoted and loyal fan base and is performing exceptionally well in a very crowded OTT marketplace."
Cineverse had initially been operating The Preview Channel's advertising business and recently expanded its pact to include full channel distribution so the popular service could scale rapidly.
"We have seen extraordinary and immediate results from their advertising inventory and thought it made complete sense to expand our relationship immediately," said Russell Sneider, Senior VP of Brand Partnerships at Cineverse.
The deal includes utilizing Cineverse's proprietary Matchpoint™ technology and advertising tools to manage and cost-effectively deliver advertising to the channel.
Cineverse is a global streaming technology and entertainment company with one of the world's largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), transactional video on demand (TVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies.
businesswire | August 03, 2023
Yuvod, the 100% cloud-based, end-to-end OTT and IPTV solutions provider, today announced a new partnership with Red Bee Media, a leading global media services provider, to integrate the most up-to-date metadata, allowing Yuvod to offer the most affordable, pre-integrated TV solution for providers of all sizes.
Through the partnership, direct integration with Red Bee's API services will help accelerate the value and adoption of Yuvod’s end-to-end, cloud-based streaming platform, including positioning Red Bee Media as the main integrated supplier of EPG metadata to be included with Yuvod’s turnkey Platform-as-a-Service (PaaS) solution in the U.S. market. Yuvod plans to demonstrate the benefits of Red Bee, including their flexibility and exemplary customer service, as an integrated metadata supplier in preparation of launching Yuvod’s solution in the U.S. and Canada, offering the enhanced solution for clients to experience the benefits firsthand.
“Video providers big and small must deliver the same flawless, high-quality experience that can be easily accessed without costing a fortune,” said Ricardo Tárraga, co-founder and CEO at Yuvod. “By partnering with Red Bee, we can provide easily implemented access to advanced yet cost-effective streaming solutions that deliver an unbeatable viewing experience for end users, all entirely in the cloud.”
Yuvod offers a comprehensive OTT solution that is quick and easy to deploy, rapidly scaled and entirely customizable to meet the individual needs and budget of any video service provider, streamer, broadcaster or communication service provider (CSP). The use of Red Bee’s metadata will create a more personalized and enriched white-label offering for providers as well as end-users, as Yuvod’s solution provides all the advanced technology, tools and services needed to effortlessly deliver and manage flawless, high-quality streaming experiences.
“We’re excited to partner with Yuvod as they expand their offerings in North America,” said Jason Marchese, Head of Sales, Market Area Americas at Red Bee Media. “By pre-integrating Red Bee’s rich metadata, Yuvod’s cloud-based model can provide video service providers the ability to scale their operations and adjust resources to meet the evolving demands of the market while still reducing costs.”
By using Red Bee, which powers robust user experiences through rich, informative metadata along with dynamic imagery for engaging and personalized viewing experiences across any platform, Yuvod can help broadcasters and streaming platforms make smarter decisions, optimize their strategies, and provide their audience with easy access to streaming content regardless of the source. The holistic platform delivers live and on-demand streaming for TV programming and events, as well as time shift streaming, with advanced functionality across multiple devices and applications. It can be deployed in any location and centralizes all operational and technical processes into the streamer’s hands.
Yuvod provides a proprietary video platform, media server, middleware, STB integrations, customizable dashboards, choice of content delivery networks (CDN), IP networking, multi-DRM encryption, CRM and billing systems, customizable app design, 24/7 support – available on Android mobile, Android TV, iOS, Smart TVs and more.
Yuvod strives to deliver the best value with transparent pricing, where costs mirror subscriber growth, offering a complete streaming suite at a fraction of the price of traditional solutions. Customers have saved upwards of 50%.
It’s an ideal solution for any organization delivering video directly to consumers and includes a plethora of unique capabilities that benefit broadcasters, cable operators, and other content providers. This includes advanced tools and features to help monetize sports content, such as customizable subscription models and advanced analytics, and keep fans highly engaged with integrations for real-time stats from live or past events.
Additionally, Yuvod requires no new hardware to deploy or manage, eliminating significant costs and challenges when operating a streaming service and app. Yuvod makes streaming as simple as plug-and-play.
Since its founding in 2015 in Valencia, Spain, Yuvod has provided customized OTT solutions that enable content providers and distributors of any size to launch and monetize high-quality streaming services. Covering the entire streaming value chain, Yuvod has worked with over 100 clients and partners in telecommunications, cable, broadband, sports, broadcasting, and hospitality across the United States, Latin America and Europe, including Vodafone, La Liga Tech, Grupo Hotusa, Rakuten TV, DAZN, among others.
About Red Bee Media
Red Bee Media is the leading global media services partner for innovation and growth. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed using Red Bee’s services. The company empowers some of the world’s strongest media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Headquartered in London, with 2300 media experts in Europe, Asia Pacific and North America, Red Bee provides innovative solutions across the entire content delivery chain including Playout, Distribution, MCR, Media Management, Access Services, Content Discovery, and Post-Production.