6 Ways Online Gaming Companies use Bonuses to beat Competition

| January 15, 2020

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On the other hand, people love loyalty programs and will shop again at a website that gives out discounts to returning customers. With that in mind, here are seven creative ways gambling businesses use bonuses to beat competition and win customers. Many casinos give out bonuses expecting something in return. Sometimes the catch is more expensive than their rewards. However, there’s a new crop of gambling websites that offer real money free spins without expecting you to spend cash in return. Most people know these rewards as no deposit, no wager bonuses. In essence, you receive free spins to play a specific slot immediately you create an account. You don’t need to provide your credit card number or link your PayPal address.

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OTHER ARTICLES

Super-bundle plans reportedly missing from Apple Music’s new deals

Article | March 14, 2020

This is the ‘super-bundle’ that we (and the wider industry) have been speculating about ever since Apple revealed plans to launch subscription services for video, news and games – Apple TV+, Apple News+ and Apple Arcade respectively. From Apple’s point of view (not to mention its customers’) a single, discounted subscription covering its range of services makes a lot of sense. Music rightsholders are wary, however, with plenty of uncertainty around how the royalties from such a super-bundle would be divided between the different forms of entertainment.

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Why video streaming needs to stop fighting the last consumer war

Article | May 28, 2021

Video streaming services have achieved mainstream engagement, with binge viewing now eclipsing linear TV viewing as the leading form of TV show consumption. While the digital disruptors may revel in their newfound status as the masters of TV consumption, and the TV and film industry are forced to adapt to this new reality, a subtler shift in mindset needs to occur. Streaming services, led by subscription video on demand (SVOD) hegemon Netflix, still operate in the mindset of having a digital native consumer base. For these streaming incumbents, the success of SVOD still rests upon their ability to appeal to younger consumer bases who have a) grown up in a digital environment, and b) are by definition young and eager for new and constantly evolving consumer experiences. Add to this the post-second world war presumption that popular entertainment should always be youth-centric focused, and streaming is still de-facto a youth-orientated proposition.

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How Apple's VR/AR Headset Compares to Current VR

Article | March 10, 2020

The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.

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This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Spotlight

Media Monitors

Media Monitors is the leader in radio spot monitoring (MRC accredited), Newspaper Ad TrackingSM, Broadcast TV and Local Cable TV and provides sales and marketing tools for media research firms and advertising agencies. Our patented broadcast monitoring technology reviews top-rated advertising media in major markets. It's our combination of expert human attention coupled with highly-sophisticated computer software that allows you to create same-day online reports anytime you want them, 24 hours a day. Media Monitors provides competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa.

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