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7 New VR Headsets for 2019
| April 24, 2019
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Article | March 10, 2020
The current field of headsets is still full of iteration and innovation, but none of these devices have truly taken hold in the ways major investors, like Facebook, have probably hoped. Augmented reality, a technology that overlays graphics or video over the user's view of real life, has had its successes. The growing trend of Instagram filters and the absurdly popular Pokemon Go are great examples of ways smartphone users have organically adopted AR tech into their lives. Virtual Reality, which requires wearing a full screen, hasn't captured the public as successfully as AR, mostly due to its high entry costs.
Article | March 19, 2020
In the wake of the coronavirus outbreak, movie theaters shuttered, Hollywood delayed some of its biggest films indefinitely, numerous productions across movies and TV halted, and virtually every major pop culture event planned for the next couple months either shut down or picked a new date. One might imagine that videogames would be the least affected branch of the entertainment world. Self-isolating in front of the TV screen does pair well with quarantines. While the industry remains one of the few not completely stunted during these uncertain times, the coronavirus has indeed affected players, developers, and studios, both for better and worse.
Article | February 10, 2020
Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.
Article | June 7, 2021
TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers the most of all tracked social media. This is similar with PC gamers, with the exception of Twitter ranking slightly higher than TikTok.
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