8 Ways Brands Are Using Messenger Apps to Reach their Audience

February 11, 2019

Messenger apps and their integrated chatbots are showing up more and more in our web faces and places. Why? To help answer questions, fulfill requests, and have other useful conversations with users in real time. Why dial a number, select an option on the keypad, then another and another… to talk to a robot anyway? Frustrating.

Spotlight

MCM Studios

MCM Studios is a leading independent entertainment production and rights owning company which has taken over the work previously done by our sister company La Raza-Mex Distribution since 1990. Video Home was the channel to get to Spanish speaking audiences until very recently, when TV Movies got a place on their own in our midst.Since 1990, MCM Studios has produced quality films to make a large catalogue of titles in different genres, licensing them for Internet, streaming, VOD, PPV and Pay TV throughout Latin America and the Latino communities in the United States. Amongst our most renowned titles we want to mention Perra Sociedad (Mean Society), Chavos de la Calle (Homeless Kids), Gente Común (Common Folk), María Navajas, El Llanto de Helena (Helena’s Cry), Muñecas Ciegas (Blind Dolls), La Brecha (The Road) and El Padrino de la Boda (The Wedding Bestman). Such movies are representative of different genres that have reached large audiences on different exhibition channels.

OTHER ARTICLES
VIRTUALIZATION

Instagram continues to perform strongly despite inconsistent brand identity

Article | June 30, 2021

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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MEDIA AND BROADCASTING

The crowd still matters for live sports broadcasting

Article | June 17, 2021

At opposite sides of the globe, two top-flight international football events have kicked off over the last week. In semi-vaccinated Europe the month-long Euro 2020 tournament began on Friday June 11th, with 11 countries hosting the competition across Europe. On Sunday June 13th in Brazil (a country which had now lost nearly half a million lives to COVID-19) the 2021 Copa America kicked off, with the final taking place on July 10th2021. While Euro 2020 is taking place in front of reduced capacity crowds of fans in stadiums, the Copa America is being played behind closed doors with entire participating national delegations required to be vaccinated, and delegations limited to 65 members. Euro 2020’s official motto ‘Live it. For Real’ can be taken as a declaration of intent to host a top-flight mass sporting event as close to pre-pandemic conditions as feasibly possible. The criteria for live spectator participation for UEFA (the event organisers) was key to this. UEFA president Aleksander Čeferin confirmed the importance of live spectators at matches in an interview back in March where he stated "We have several scenarios, but the one guarantee we can make is that the option of playing any Euro 2020 match in an empty stadium is off the table. Every host must guarantee there will be fans at their games."

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Six Things Blockchain Can Do For Gaming

Article | April 14, 2020

Since their foundation in the 1970s and 80s, video games have moved from fringe interest to a major media staple. The industry has enjoyed huge revenues from dedicated fans, especially over the past few months, and the growth shows no sign of slowing down. Gaming is also an industry renowned for its commitment to innovation, adopting technological developments and spawning a fair few of its own. Chief amongst technological developments over the last decade has been blockchain technology, the new system of trading and ownership built on transparency and decentralization, the standard-bearer of which is the digital currency.

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Spotlight

MCM Studios

MCM Studios is a leading independent entertainment production and rights owning company which has taken over the work previously done by our sister company La Raza-Mex Distribution since 1990. Video Home was the channel to get to Spanish speaking audiences until very recently, when TV Movies got a place on their own in our midst.Since 1990, MCM Studios has produced quality films to make a large catalogue of titles in different genres, licensing them for Internet, streaming, VOD, PPV and Pay TV throughout Latin America and the Latino communities in the United States. Amongst our most renowned titles we want to mention Perra Sociedad (Mean Society), Chavos de la Calle (Homeless Kids), Gente Común (Common Folk), María Navajas, El Llanto de Helena (Helena’s Cry), Muñecas Ciegas (Blind Dolls), La Brecha (The Road) and El Padrino de la Boda (The Wedding Bestman). Such movies are representative of different genres that have reached large audiences on different exhibition channels.

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