9 Augmented Reality Technologies for Architecture and Construction

April 14, 2019

A technological innovation is revolutionizing one of the oldest professions in the world. Augmented reality has just broken onto the scene and has already been transforming civil construction. The changes are seen not only in designing and modeling, but also in building. Augmented reality benefits the entire construction team: engineers, designers, architects, project managers and service providers.Unlike virtual reality, which creates a totally new and independent environment of the real world, augmented reality includes virtual elements that interact with what already exists.

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Team Click

Team Click is the entertainment industry's most creative and nimble publicity and marketing agency. Our success stems from a diverse range of experience across multiple platforms and a unique approach to publicity, digital marketing, and social networking that generates results for our clients that simply, well, click.Founded in 2007, Team Click is comprised of seasoned publicity and marketing professionals who are also movie buffs, television addicts, entertainment junkies and geeks of every kind. In 2017, we partnered with Carl Samrock Public Relations to round out our publicity services and bring a deeper bench of expertise to our clients. Our passion yields a level of insight and enthusiasm that is downright contagious.

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This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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The rediscovered power of time-seasoned brand equity

Article | June 4, 2021

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Is Microsoft moving Windows Mixed Reality VR/AR towards consumers?

Article | April 15, 2020

Recently, Bill Stillwell of Xbox fame left the gaming division to join Windows Mixed Reality, to work on "world-class consumer AR/VR experiences in the Microsoft ecosystem." Interesting. For a couple of years, Microsoft couldn't resist demonstrating its unprecedented HoloLens augmented reality tech at every single event, it felt like, using Minecraft and other random Xbox properties to showcase the potential therein. Fast forward five years to 2020 and HoloLens remains firmly in the realm of big business and the military, powering next-generation training, awareness, and productivity solutions.

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Best Oculus Rift Fitness Games 2020

Article | April 22, 2020

No matter what VR headset you own, there are some great virtual reality fitness games at your disposal. However, the Oculus Rift’s stacked catalog and quality exclusives makes it a great option for any fitness enthusiast. From games built around working out to enjoyable titles that make you forget about how active you are actually, there are hundreds of choices. That’s exactly why it can be overwhelming for those that just picked up a headset. To help you find the right fitness title for you, we here at VR Fitness Insider have come up with a list of the best Oculus Rift fitness games 2020. These games are an excellent part of anyone’s fitness journey.

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Spotlight

Team Click

Team Click is the entertainment industry's most creative and nimble publicity and marketing agency. Our success stems from a diverse range of experience across multiple platforms and a unique approach to publicity, digital marketing, and social networking that generates results for our clients that simply, well, click.Founded in 2007, Team Click is comprised of seasoned publicity and marketing professionals who are also movie buffs, television addicts, entertainment junkies and geeks of every kind. In 2017, we partnered with Carl Samrock Public Relations to round out our publicity services and bring a deeper bench of expertise to our clients. Our passion yields a level of insight and enthusiasm that is downright contagious.

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