9 Things You Need to Know About Business Live Streaming Services

| February 7, 2019

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More and more businesses are streaming live video on their website. Businesses are streaming conferences, meetings, product launches, training, and much much more. You may want to get involved in this. So what do you need to know to get started with live streaming services? Well, you need a few things: a plan, the equipment to record video, and an online video hosting platform.

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44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

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Why VR and AR Should Be Part of Your Audience Building Campaign

Article | April 6, 2020

Marketing is a high-priority concern for businesses of all shapes, sizes, and varieties. To get noticed, they need to optimize everything from the content they produce to the brand images they present — but they also need to target the right audiences (and know them completely). Because this can’t be achieved immediately, it must be worked on over time. You send out some types of content and see how they perform. How do the recipients react? How much interest do they show?

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

Article | May 21, 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market. User-generated content (UGC) has proved a huge success during lockdown for the likes of TikTok and Roblox. The traditional brand celebrity spokesperson has ceded ground to the influencer, and even they to the micro-influencer. Content proliferation has driven increasingly niche content to niche audiences, finding smaller fan bases to resonate with instead of attempting the now nigh-impossible cut-through to mainstream popularity. This is the paradox of small: the long tail accounts for a growing share of content consumption, but the fractional economics of on-demand environments means that those in the long tail earn too little to be economically sustainable. Access to the means of distribution may have been democratised, but access to meaningful rights income has not.

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Netflix reigns over Amazon Prime Video, Hulu and Disney+ as most popular streaming service

Article | March 26, 2020

The coronavirus is forcing more people to stay home these days. And with all of them looking for ways to stay busy and entertained, streaming video services are an obvious option. But with all the choices out there, which services are the most popular, and how do people juggle them all? A survey from HighSpeedInternet.com sheds some light on where consumers go to stream their favorite shows. Based on a recent survey of 500 people in the US, HighSpeedInternet.com found that Netflix, Amazon Prime Video, Hulu, and Disney+ were the most popular streaming services in the country. But among them all, Netflix came in first place, chosen by 47% of the respondents as the one they would pick if they could select only one.

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Sony clarifies that PS5 will support ‘overwhelming majority’ of PS4 games

Article | March 22, 2020

Sony has issued an update to clarify its stance on backwards compatibility for the PlayStation 5, saying the upcoming console will support an “overwhelming majority” of the 4,000-plus existing PS4 titles. Prior to the update, Sony’s Mark Cerny, the system architect for the PS5 who detailed its full hardware specifications in a live-streamed presentation on Wednesday, said the console would support “almost all” of the top 100 PS4 titles. “A quick update on backward compatibility — With all of the amazing games in PS4’s catalog, we’ve devoted significant efforts to enable our fans to play their favorites on PS5,” Sony writes in the update text, which it posted at the top of its tech specs announcement post from two days ago.

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Spotlight

44 Blue Productions

Founded by Rasha Drachkovitch and Stephanie Noonan Drachkovitch, unscripted powerhouse 44 Blue Productions is an award-winning producer of non-fiction and unscripted content whose series have aired on more than 20 domestic television networks and in more than 120 countries worldwide. As influencers of this storied generation of unscripted programming, 44 Blue’s creativity and sensibilities have made their mark on the nonfiction television landscape for decades.

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