A Brief Introduction to Entertainment Marketing

| October 11, 2017

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Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows.

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Gorilla Nation Media

Gorilla Nation®, An Evolve Media Corporation Company is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to Fortune 500 brand advertisers.

OTHER ARTICLES

Facebook Continues Virtual-Reality Gaming Push With New Acquisition

Article | February 26, 2020

Facebook's Oculus division announced on Tuesday that it acquired Sanzaru Games, a video game company known for working on titles in the Sly Cooper and Spyro the Dragon franchises. Sanzaru also has experience developing virtual-reality (VR) games, having released titles exclusively for Facebook's Oculus platform including VR Sports Challenge and Ripcoil in 2016 and Asgard's Wrath in 2019. Sanzaru was the first developer to partner with Oculus in making games, so it's not surprising to see it become part of the broader Facebook family. Facebook hinted that it would buy additional VR development companies when it acquired Beat Games in November, and additional acquisitions could follow soon after the Sanzaru deal.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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PlayStation, Oculus, and Facebook Gaming pull out of GDC over coronavirus concerns

Article | February 20, 2020

Sony’s PlayStation team and Facebook, including Oculus VR, have withdrawn from this year’s Game Developers Conference, citing health concerns surrounding the novel coronavirus, COVID-19.“Out of concern for the health and safety of our employees, our dev partners, and the GDC community, Facebook will not be attending this year’s Game Developer Conference due to the evolving public health risks related to COVID-19,” a Facebook spokesperson said in a statement emailed to Polygon. “We still plan to share the exciting announcements we had planned for the show through videos, online Q&As, and more, and will plan to host GDC partner meetings remotely in the coming weeks.”

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Video Game Streaming Surges in Popularity Due to Coronavirus Lockdown

Article | March 23, 2020

The global COVID-19 pandemic is brutalizing retailers and straining the world's healthcare systems. But it's proven to be a boon for one sliver of the video gaming industry. Interest in watching other people play video games has soared, boosted by a conspicuous lack of professional sporting events. Yes, that's esports -- professional video game playing -- but not just esports. Bored, stuck-at-home consumers have increasingly embraced the idea of just watching other gamers play non-tournament matches as well.

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Spotlight

Gorilla Nation Media

Gorilla Nation®, An Evolve Media Corporation Company is the world's largest online ad sales rep firm. Gorilla Nation exclusively represents over 500 leading web publishers and offers integrated media and promotional programs to Fortune 500 brand advertisers.

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