A Dive into the Future of Television

|

article image
Gone are the days when television was the centrepiece of every living room, with family members fighting for their turn with the remote control. Today’s consumers are growing up with a host of viewing platforms to choose from, including digital television, internet, tablets and smartphones. They are more technologically savvy than ever before, constantly adapting their lives to keep pace with digital advances. Video apps from traditional distributors, pioneering services like Hulu and Netflix, and standalone apps from networks like CBS and HBO offer an unprecedented selection of content. Revolutionary app-powered devices like Roku, Apple TV, and cloud DVRs (digital video recorders) let fans watch their favourite shows across a variety of screens. Every major television manufacturer now offers “smart” television sets, with integrated internet features that provide access to a host of on-demand streaming media directly. OTT has not only arrived, it is here to stay, and the advent of 4G and improved bandwidth speeds have only re-enforced this. This surging popularity of OTT platforms has challenged the exclusivity that linear television enjoyed till quite recently.

Spotlight

KUSI Television

KUSI is San Diego's Local News Station Producing more local on-air content than any TV station in San Diego, and leading social engagement, KUSI connects with San Diego. KUSI can help your business connect with San Diego in a different way. On-air commercial advertisements and sponsorships during San Diego's top-rated local news programs, San Diego’s #1 Prime Access block, and San Diego’s most results-producing daytime block.

OTHER ARTICLES
TECHNOLOGIES

Ongoing transitions in gaming industry

Article | January 19, 2021

The gaming industry is continuously evolving with current transitions derived from VR/AR, blockchain, 5G and cloud computing. The aim of this transition is to fulfill requirements of gamers such as reducing the cost of gaming, developing more immersive experience, converting tools bought in games as transferable assets, enabling gamers to play graphic intensive games on low cost devices. Currently popular games are on the go to create augmented reality versions to be played on AR headsets with their mobile phones. The google stadia platform(a platform where graphic intensive games run in data centers and gamers can play them via web browsers) has also enabled the gaming industry to eliminate the computing limitations imposed by running games in mobile devices. The only barrier in coupling both technologies to have the best of both worlds is low bandwidth of 4G which will soon be expanded when 5G rolls out in the market. TRANSITIONS IN GAMING INDUSTRY The real time game play is currently not possible for games running in data centers and being rendered on web browsers of a gamer’s device as there is latency in reflecting the character’s action on the press of a button. Such a transition will eliminate the need for highly expensive gaming consoles which has been curbing the growth rate of the gaming industry. One more concern from gamers that’s being a barrier in revenue generation for the gaming industry is that the weapons, power packs, kits and tool kits bought in any game are simply virtual and become useless when they are done with the game. The idea to buy such time bound utility becomes insensible for players. So, now the gaming industry is evaluating the option to register these buyouts in games on blockchain which can later be used as a non tangible asset by players to trade easily. The gaming theory that’s getting popularised these days will eventually leverage the AR and VR technology to transform the education industry. The idea to provide customers with user manuals running in augmented reality that can enable a non trained worker to operate the machine is also booming. Solidworks by 3Dplm is one such tool that’s heading in this direction. The transitions mentioned above are quite exciting and the way gaming industry and mentioned technologies are evolving we can expect to get our hands on such exciting gaming technology soon too at a fraction of current costs.

Read More

Analysts: Home Entertainment ‘Virus’ Bump Could Be Short-Lived

Article | January 19, 2021

With studios shuttered and live sports on indefinite suspension due to the threat of the coronavirus, home entertainment options ranging from broadcast and pay-TV, transactional VOD, DVD and streaming video are projected to see at least short-term bumps in viewership and revenue during the “social distancing” period, according to media analysts. Nielsen reports “TV usage” in South Korea, Italy and the United States increased double digits during the initial weeks of the virus. Nielsen’s classification includes broadcast/pay-TV, VOD, AVOD, SVOD and the DVR.

Read More
VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | January 19, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

Read More

Why we expect AR/VR/MR—and this company in particular—to take off faster than Elon Musk’s and SpaceX’s Crew Dragon

Article | January 19, 2021

First, let’s state the obvious: the augmented reality (AR), virtual reality (VR), and mixed reality (MR) industry—often referred to as “XR” or extended reality—has been on a tear since long before the spread of the coronavirus, hitting new high notes in late 2019 and early 2020. The installed base of ARCore-compatible Android devices, for example, grew from 250 million devices in December 2018 to 400 million in May 2019. Meanwhile, 2017 heralded the Cambrian explosion of the AR world, with the introduction of easy-to-use software development kits from both Apple (called ARKit) and Google (called ARCore).

Read More

Spotlight

KUSI Television

KUSI is San Diego's Local News Station Producing more local on-air content than any TV station in San Diego, and leading social engagement, KUSI connects with San Diego. KUSI can help your business connect with San Diego in a different way. On-air commercial advertisements and sponsorships during San Diego's top-rated local news programs, San Diego’s #1 Prime Access block, and San Diego’s most results-producing daytime block.

Events