A Global Analysis of Mobile Gaming Benchmarks

GameAnalytics is a free tool that helps game developers and publishers around the world to better understand their players, refine gameplay, and compare the performance of their titles to the general trends in the market (benchmarks). With more than 75K+ titles and 3 billion players analyzed, this report provides an insightful snapshot into the state of the mobile gaming industry. Throughout this report, we present our benchmarks to show insights into how the industry is performing for each genre and metric.

Spotlight

Minute Media

Minute Media is changing the face of digital sports publishing by pioneering a unique content creation and distribution movement.Through our proprietary cutting-edge technology, we are empowering the next generation of fans and social influencers to create, distribute and consume more than 1,000 pieces of curated content, through 12 languages, every single day.The world has changed. It's no longer about the seasoned journalist or suit-and-tie commentator. It’s about the fans. They must be heard and we are their voice.

OTHER ARTICLES
Technologies

Stride Is Mirror’s Edge VR In Everything But Name

Article | February 14, 2022

Ever since the Oculus Rift was first introduced, people have wanted a Mirror’s Edge VR game. Years later, Stride looks to deliver where EA hasn’t. The first footage for Stride, which debuted over the weekend, promises essentially a VR doppelganger of DICE’s beloved series. Players hop between rooftops using parkour, avoiding enemy gunfire and taking opponents down as they go. But while the game sounds similar to Mirror’s Edge, it looks practically identical; bleached-white buildings are peppered with vibrantly-highlighted objects you can use for progression.

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Technologies, Business

Games video creators can help attract new audiences to esports, if rights holders empower them to

Article | August 3, 2022

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle, rather than just on the sports angle, in order to most effectively capitalise on the opportunity. We have known for a while that esports viewers are only a subset of the broader games-related video viewing audience.We also know that esports audiences enjoy live entertainment in general, more so than many other entertainment consumer segments. MIDiA’s Q1 2021 consumer survey enabled us to dive deeper into how this opportunity can be approached. As a part of our upcoming Esports Viewer Dossier 2021 update, we have looked at the esports viewers, in comparison to consumers who say they watch games-related videos but not esports. The former represents the current state of play, while the latter represents esports’ potential audience growth opportunity.

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Technologies, Virtualization

The rediscovered power of time-seasoned brand equity

Article | August 2, 2022

Discovery CEO David Zaslav has proposed that the new combined Discovery / Warner Media entity will be known as Warner Bros. Discovery. This is a recognition that leveraging brand equity will be crucial for the new-combined entity to successfully compete in the increasingly crowded direct-to-consumer (D2C) video streaming landscape. Zaslav is successfully absorbing a key lesson from Disney+’s meteoric rise to 103.6 million subscribers in less than two years since its launch: leverage deep consumer brand equity for D2C success.

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Media and Broadcasting

What are the most popular types of YouTube videos in 2021?

Article | May 19, 2021

Withover two billion userslogging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating therightcontent. A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?

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Spotlight

Minute Media

Minute Media is changing the face of digital sports publishing by pioneering a unique content creation and distribution movement.Through our proprietary cutting-edge technology, we are empowering the next generation of fans and social influencers to create, distribute and consume more than 1,000 pieces of curated content, through 12 languages, every single day.The world has changed. It's no longer about the seasoned journalist or suit-and-tie commentator. It’s about the fans. They must be heard and we are their voice.

Related News

Technologies, Solutions

Paysafe launches upgraded Skrill digital wallet for iGaming in Ontario

Businesswire | May 11, 2023

Paysafe (NYSE: PSFE), a leading payments platform, today announced the launch of its revamped Skrill digital wallet for online betting in the Canadian province of Ontario. Developed specifically to meet the payment preferences of iGaming players, the upgraded Skrill wallet allows Ontarians to instantly fund wagers and effortlessly cash-out winnings while enjoying a streamlined and intuitive user experience (UX). Launched in the U.S. in 2021 and available across all 26 American iGaming jurisdictions where Paysafe supports operators, the upgraded Skrill wallet is now live in Ontario, Canada’s most populated province (14.2m residents) which launched an expanded market for private operators in April 2022. With Paysafe’s 2023 All the ways players pay research revealing that 73% of Ontarian online sports bettors have deposited at sportsbooks using a digital wallet, the latest Skrill innovations will allow operators to better serve these customers, who favour wallets for their transactional security and speed. Now, after a streamlined registration process with Skrill that links Ontarians’ bank accounts to the wallet and takes just seconds, players can use Skrill to deposit instantly yet securely into sportsbook accounts via online bank transfer. Alternatively, online bettors can load funds to their Skrill wallet balance using the Paysafecash eCash solution. For returning Skrill users, the redeposit process is even more rapid, skipping log-in (when ‘remember me’ is activated) to deposit with a single click. Ontarians will also enjoy the wallet’s state-of-the-art ‘look and feel’, with Skrill boasting a seamless UX across desktop, iOS and Android apps that meets the transactional expectations of casual players to high-stakes VIP sports bettors moving money across multiple sportsbooks. Through a ‘tiled’ display, all the info a player needs is centralized, ensuring an uninterrupted depositing process. Cashing-out is just as simple, with funds accessible in players’ Skrill accounts in real time. Winnings can either be spent online using Skrill at supporting merchants or transferred to players’ linked bank accounts. Zak Cutler, President of Global Gaming at Paysafe, said: “Since we first rolled-out the new Skrill in the U.S. two years ago, we feel it’s been a game changer for the payments experience of American players. We expect the upgraded wallet to be just as well received north of the border, with Skrill giving Ontarian operators a competitive edge when it comes to acquiring and retaining their customers.” About Paysafe Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 25 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across more than 250 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com. About Paysafe iGaming Paysafe brings over two decades of specialized payments experience supporting the global iGaming and sports-betting sectors and provides operators with a comprehensive suite of traditional and alternative payment methods through a single, streamlined API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Income Access business unit. Since the opening-up of the U.S. iGaming market in May 2018, Paysafe has consistently stated its ambitions to be the payments leader in the fast-growing sector, building on its leadership in Canada and Europe. As of May 10th, 2023, the company supports 75% of operators in the country with payments or marketing solutions across 26 jurisdictions. In Canada, Paysafe also has a leading position and partners with the majority of regulated iLottery and gaming brands.

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Applications

MayaMD & LG Electronics Offer New AI Healthcare at Home Program Via Smart TV

MayaMD | February 14, 2022

MayaMD, one of LG NOVA's Proto Challenge first winners, will offer its AI health assistant via LG Smart TVs, creating an exciting new opportunity in the fast-growing home healthcare market. This partnership between MayaMD and LG Electronics kicked off last month at the Consumer Electronics Show (CES) in Las Vegas, and is open to interested healthcare providers. Multiple studies have shown that home healthcare solutions offer patients and providers more convenient and less costly care options. These findings have become all the more relevant during the COVID-19 pandemic, which has forced many patients to delay necessary care. This new offering from MayaMD and LG Electronics allows patients and providers the ability to collaborate at a distance without missing a beat. Initial pilots will integrate MayaMD's state of the art conversational AI health assistant with LG Smart TVs in order to provide care to patients with heart disease. The objective of these pilots will be to measure the impact of this technology on patient engagement and health outcomes. According to the CDC, heart disease is the leading cause of death for adults in the US, accounting for 650,000 deaths annually. Since adults with heart disease tend to be more sedentary, and over 70% of adults spend 3+ hours per day using a smart TV, it makes sense that patient engagement would increase via this new delivery channel. "There is so much room for growth here, and we welcome healthcare providers that want to take part in this exciting journey. First come, first serve!", says Dr. Vipindas Chengat, cofounder of MayaMD. A recent study in a peer-reviewed medical journal with researchers and medical faculty from the University of Michigan, UCLA, and University of Utah found that MayaMD's AI health assistant performed at par or better than individual clinicians when providing triage advice, illustrating just how powerful AI can be. We are grateful for the support from LG and encourage providers to reach out to us if interested in participating. This is a phenomenal opportunity," Christian Habermann, cofounder & CMO. About MayaMD MayaMD creates digital tools powered by AI to deliver relevant health and medical information for patients, insurers and providers.

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Products

Polygon Studios Invests in GameOn, Strategically Partners to Bring NFT Games to the Masses

GameOn | December 03, 2021

GameOn Entertainment Technologies Inc. (CSE: GET) (OTCQB: GMETF), a leading game technology provider to media, sports and entertainment companies, is pleased today to announce a strategic partnership with Polygon ($MATIC) & Polygon Studios to build NFT-Based games on their Ethereum-based scaling platform. The deal will see Polygon Studios provide non-dilutive funding for 50% of GameOn's ongoing product development costs. GameOn's product team is spearheaded by Santi Jaramillo, former Head of Sports at Dapper Labs and creator of NBA Top Shot. Polygon, a pioneering blockchain that has onboarded millions to the Web3 ecosystem, recently announced Polygon Studios and plans to commit USD$100 million to projects leading the transition to Web3. Investments include DraftKings, DeFine and now GameOn. MATIC, the native cryptocurrency of Polygon, recently outperformed Bitcoin and Ethereum. Blockchain-based game companies such as Forte have surpassed $1 billion valuations. The Polygon blockchain boasts investors that include Mark Cuban. GameOn continues to deepen its relationship with the lucrative Indian market that is nascent and primed for NFT and blockchain adoption, including a recent expanded partnership with entertainment super app MX Player, and a $6 million investment from its parent company, Times Internet. The Polygon Studios investment allows GameOn to offer the full stack of capabilities from the creation, minting and selling of NFTs, to the game layers it already deploys for white label customers such as prediction and fantasy games, like the Chibi Dinos partnership. For GameOn shareholders, this collaboration provides an opportunity to participate in the upside of the burgeoning crypto and NFT spaces, while accelerating GameOn's product development in a non-dilutive manner. Leveraging Polygon's technology, GameOn continues to lean into blockchain and NFTs, bringing innovative gamification to the rapidly growing Web3 and metaverse economies. Through resource-driving partnerships and M&A, we'll continue to double down on being the one-stop shop for gamification, including NFT-based games." Matt Bailey, GameOn CEO. "Polygon is dedicated to supporting companies that usher in the future of Web3," said Sandeep Nailwal, Polygon Co-Founder. "GameOn is one of the fastest-growing game technology providers in the blockchain space. We're excited to support their development of NFT-based games on Polygon." ABOUT GAMEON ENTERTAINMENT TECHNOLOGIES INC. GameOn (CSE: GET) (OTCQB: GMETF) powers the biggest sports, media and entertainment companies with the most innovative white label game technologies. GameOn provides broadcasters, TV networks, streaming platforms, leagues, tournaments, sportsbooks and NFT projects with white label prediction games, fantasy games and NFT-based games. Since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018, GameOn has secured revenue-generating partnerships with global companies including NBCUniversal, Bravo and MX Player. GameOn has a dynamic and experienced management team led by CEO, Matt Bailey (Brooklyn Nets, Barclays Center), Chief Product Officer, Santiago Jaramillo (Dapper Labs, NBA Top Shot, EA Sports) and VP of Partnerships, Ryan Nowack (Madison Square Garden, New York Knicks, New York Rangers), as well as its Directors, J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple, Comcast, Meredith) and Carey Dillen (YYOGA, FIFA, IOC). ABOUT POLYGON Polygon is the first well-structured, easy-to-use platform for Ethereum scaling and infrastructure development. Its core component is Polygon SDK, a modular, flexible framework that supports building and connecting Secured Chains like Optimistic Rollups, zkRollups, Validium, etc, and Standalone Chains like Polygon POS, designed for flexibility and independence. Polygon's scaling solutions have seen widespread adoption with 500+ Dapps, ~567M+ txns, and ~6M+ daily txns. If you're an Ethereum Developer, you're already a Polygon developer! Leverage Polygon's fast and secure txns for your Dapp, get started here. ABOUT POLYGON STUDIOS Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT Industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games. If you're a game developer, builder or NFT creator looking to join the Polygon Studios ecosystem, get started here.

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Technologies, Solutions

Paysafe launches upgraded Skrill digital wallet for iGaming in Ontario

Businesswire | May 11, 2023

Paysafe (NYSE: PSFE), a leading payments platform, today announced the launch of its revamped Skrill digital wallet for online betting in the Canadian province of Ontario. Developed specifically to meet the payment preferences of iGaming players, the upgraded Skrill wallet allows Ontarians to instantly fund wagers and effortlessly cash-out winnings while enjoying a streamlined and intuitive user experience (UX). Launched in the U.S. in 2021 and available across all 26 American iGaming jurisdictions where Paysafe supports operators, the upgraded Skrill wallet is now live in Ontario, Canada’s most populated province (14.2m residents) which launched an expanded market for private operators in April 2022. With Paysafe’s 2023 All the ways players pay research revealing that 73% of Ontarian online sports bettors have deposited at sportsbooks using a digital wallet, the latest Skrill innovations will allow operators to better serve these customers, who favour wallets for their transactional security and speed. Now, after a streamlined registration process with Skrill that links Ontarians’ bank accounts to the wallet and takes just seconds, players can use Skrill to deposit instantly yet securely into sportsbook accounts via online bank transfer. Alternatively, online bettors can load funds to their Skrill wallet balance using the Paysafecash eCash solution. For returning Skrill users, the redeposit process is even more rapid, skipping log-in (when ‘remember me’ is activated) to deposit with a single click. Ontarians will also enjoy the wallet’s state-of-the-art ‘look and feel’, with Skrill boasting a seamless UX across desktop, iOS and Android apps that meets the transactional expectations of casual players to high-stakes VIP sports bettors moving money across multiple sportsbooks. Through a ‘tiled’ display, all the info a player needs is centralized, ensuring an uninterrupted depositing process. Cashing-out is just as simple, with funds accessible in players’ Skrill accounts in real time. Winnings can either be spent online using Skrill at supporting merchants or transferred to players’ linked bank accounts. Zak Cutler, President of Global Gaming at Paysafe, said: “Since we first rolled-out the new Skrill in the U.S. two years ago, we feel it’s been a game changer for the payments experience of American players. We expect the upgraded wallet to be just as well received north of the border, with Skrill giving Ontarian operators a competitive edge when it comes to acquiring and retaining their customers.” About Paysafe Paysafe Limited (“Paysafe”) (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With 25 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across more than 250 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com. About Paysafe iGaming Paysafe brings over two decades of specialized payments experience supporting the global iGaming and sports-betting sectors and provides operators with a comprehensive suite of traditional and alternative payment methods through a single, streamlined API integration. Paysafe is also a leader in digital and affiliate marketing technology and services for iGaming operators through its Income Access business unit. Since the opening-up of the U.S. iGaming market in May 2018, Paysafe has consistently stated its ambitions to be the payments leader in the fast-growing sector, building on its leadership in Canada and Europe. As of May 10th, 2023, the company supports 75% of operators in the country with payments or marketing solutions across 26 jurisdictions. In Canada, Paysafe also has a leading position and partners with the majority of regulated iLottery and gaming brands.

Read More

Applications

MayaMD & LG Electronics Offer New AI Healthcare at Home Program Via Smart TV

MayaMD | February 14, 2022

MayaMD, one of LG NOVA's Proto Challenge first winners, will offer its AI health assistant via LG Smart TVs, creating an exciting new opportunity in the fast-growing home healthcare market. This partnership between MayaMD and LG Electronics kicked off last month at the Consumer Electronics Show (CES) in Las Vegas, and is open to interested healthcare providers. Multiple studies have shown that home healthcare solutions offer patients and providers more convenient and less costly care options. These findings have become all the more relevant during the COVID-19 pandemic, which has forced many patients to delay necessary care. This new offering from MayaMD and LG Electronics allows patients and providers the ability to collaborate at a distance without missing a beat. Initial pilots will integrate MayaMD's state of the art conversational AI health assistant with LG Smart TVs in order to provide care to patients with heart disease. The objective of these pilots will be to measure the impact of this technology on patient engagement and health outcomes. According to the CDC, heart disease is the leading cause of death for adults in the US, accounting for 650,000 deaths annually. Since adults with heart disease tend to be more sedentary, and over 70% of adults spend 3+ hours per day using a smart TV, it makes sense that patient engagement would increase via this new delivery channel. "There is so much room for growth here, and we welcome healthcare providers that want to take part in this exciting journey. First come, first serve!", says Dr. Vipindas Chengat, cofounder of MayaMD. A recent study in a peer-reviewed medical journal with researchers and medical faculty from the University of Michigan, UCLA, and University of Utah found that MayaMD's AI health assistant performed at par or better than individual clinicians when providing triage advice, illustrating just how powerful AI can be. We are grateful for the support from LG and encourage providers to reach out to us if interested in participating. This is a phenomenal opportunity," Christian Habermann, cofounder & CMO. About MayaMD MayaMD creates digital tools powered by AI to deliver relevant health and medical information for patients, insurers and providers.

Read More

Products

Polygon Studios Invests in GameOn, Strategically Partners to Bring NFT Games to the Masses

GameOn | December 03, 2021

GameOn Entertainment Technologies Inc. (CSE: GET) (OTCQB: GMETF), a leading game technology provider to media, sports and entertainment companies, is pleased today to announce a strategic partnership with Polygon ($MATIC) & Polygon Studios to build NFT-Based games on their Ethereum-based scaling platform. The deal will see Polygon Studios provide non-dilutive funding for 50% of GameOn's ongoing product development costs. GameOn's product team is spearheaded by Santi Jaramillo, former Head of Sports at Dapper Labs and creator of NBA Top Shot. Polygon, a pioneering blockchain that has onboarded millions to the Web3 ecosystem, recently announced Polygon Studios and plans to commit USD$100 million to projects leading the transition to Web3. Investments include DraftKings, DeFine and now GameOn. MATIC, the native cryptocurrency of Polygon, recently outperformed Bitcoin and Ethereum. Blockchain-based game companies such as Forte have surpassed $1 billion valuations. The Polygon blockchain boasts investors that include Mark Cuban. GameOn continues to deepen its relationship with the lucrative Indian market that is nascent and primed for NFT and blockchain adoption, including a recent expanded partnership with entertainment super app MX Player, and a $6 million investment from its parent company, Times Internet. The Polygon Studios investment allows GameOn to offer the full stack of capabilities from the creation, minting and selling of NFTs, to the game layers it already deploys for white label customers such as prediction and fantasy games, like the Chibi Dinos partnership. For GameOn shareholders, this collaboration provides an opportunity to participate in the upside of the burgeoning crypto and NFT spaces, while accelerating GameOn's product development in a non-dilutive manner. Leveraging Polygon's technology, GameOn continues to lean into blockchain and NFTs, bringing innovative gamification to the rapidly growing Web3 and metaverse economies. Through resource-driving partnerships and M&A, we'll continue to double down on being the one-stop shop for gamification, including NFT-based games." Matt Bailey, GameOn CEO. "Polygon is dedicated to supporting companies that usher in the future of Web3," said Sandeep Nailwal, Polygon Co-Founder. "GameOn is one of the fastest-growing game technology providers in the blockchain space. We're excited to support their development of NFT-based games on Polygon." ABOUT GAMEON ENTERTAINMENT TECHNOLOGIES INC. GameOn (CSE: GET) (OTCQB: GMETF) powers the biggest sports, media and entertainment companies with the most innovative white label game technologies. GameOn provides broadcasters, TV networks, streaming platforms, leagues, tournaments, sportsbooks and NFT projects with white label prediction games, fantasy games and NFT-based games. Since completing the Comcast NBCUniversal LIFT Labs Accelerator powered by Techstars in 2018, GameOn has secured revenue-generating partnerships with global companies including NBCUniversal, Bravo and MX Player. GameOn has a dynamic and experienced management team led by CEO, Matt Bailey (Brooklyn Nets, Barclays Center), Chief Product Officer, Santiago Jaramillo (Dapper Labs, NBA Top Shot, EA Sports) and VP of Partnerships, Ryan Nowack (Madison Square Garden, New York Knicks, New York Rangers), as well as its Directors, J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple, Comcast, Meredith) and Carey Dillen (YYOGA, FIFA, IOC). ABOUT POLYGON Polygon is the first well-structured, easy-to-use platform for Ethereum scaling and infrastructure development. Its core component is Polygon SDK, a modular, flexible framework that supports building and connecting Secured Chains like Optimistic Rollups, zkRollups, Validium, etc, and Standalone Chains like Polygon POS, designed for flexibility and independence. Polygon's scaling solutions have seen widespread adoption with 500+ Dapps, ~567M+ txns, and ~6M+ daily txns. If you're an Ethereum Developer, you're already a Polygon developer! Leverage Polygon's fast and secure txns for your Dapp, get started here. ABOUT POLYGON STUDIOS Polygon Studios is the Gaming and NFT arm of Polygon focused on growing the global Blockchain Gaming and NFT Industry and bridging the gap between Web 2 and Web 3 gaming through investment, marketing and developer support. The Polygon Studios ecosystem comprises highly loved games and NFT projects like OpenSea, Upshot, Aavegotchi, Zed Run, Skyweaver by Horizon Games, Decentraland, Megacryptopolis, Neon District, Cometh, and Decentral Games. If you're a game developer, builder or NFT creator looking to join the Polygon Studios ecosystem, get started here.

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Events