A Hybrid Log Gamma Workflow for Live HDR Video

April 2, 2018 | 145 views

For me, high dynamic range (HDR) video is a much more exciting development than 3D or resolutions greater than 4K. When properly filmed, graded, and viewed on an HDR monitor, viewing so much detail in the highlights of HDR video is a visual treat.The best part about HDR content is that the workflow doesn’t need to be overly complicated, thanks to the implementation of the Hybrid Log Gamma (HLG) that was codeveloped by the BBC in the U.K. and NHK in Japan. HLG is available on the Sony FS5, AX700, Z150, PXW-Z90, and HXR-NX80; and on the Panasonic GH5.

Spotlight

Middle East Broadcasting Center

MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 23 years, MBC Group grew to become a well-established media group that enriches people’s lives through information, interaction and entertainment, and includes 18 television channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of local productions and western acquisitions); MBC4 (entertainment for young families with women at its core); MBC Action an indigenous adrenaline-packed channel targeting young males with local homegrown productions.

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TECHNOLOGIES, VIRTUALIZATION

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 27, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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SOLUTIONS, BUSINESS

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | July 7, 2022

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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VIRTUALIZATION, MEDIA AND BROADCASTING

Game On: These Entertainment Stocks Hit New Levels

Article | July 13, 2022

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Middle East Broadcasting Center

MBC Group is the first private free-to-air satellite broadcasting company in the Arab World launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 23 years, MBC Group grew to become a well-established media group that enriches people’s lives through information, interaction and entertainment, and includes 18 television channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of local productions and western acquisitions); MBC4 (entertainment for young families with women at its core); MBC Action an indigenous adrenaline-packed channel targeting young males with local homegrown productions.

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SOLUTIONS, MEDIA AND BROADCASTING

Atmosphere's DOOH Streaming Platform Exclusively Partners with TMB

Atmosphere | February 06, 2023

Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform. TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites. Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal. Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet." (Source – Business Wire) Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more." (Source – Business Wire) About Atmosphere Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.

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TECHNOLOGIES, VENDORS AND SUPPLIERS

ClearOne Launches CHAT® 150 BT Group Speakerphone for Enhanced Audio Conferences

ClearOne | January 31, 2023

On January 30, 2023, ClearOne, a provider of conferencing, collaboration, and network streaming solutions, launched the new CHAT® 150 BT group speakerphone with Bluetooth and USB connectivity. The device was created in response to the rise of unified communications software applications and mobile devices for conference calls. It provides an enhanced conferencing experience for the finest in business-class performance. The CHAT® 150 BT group speakerphone can easily and instantly connect to personal computers, mobile devices, or Bluetooth-enabled desk phones. It offers users an economical way to upgrade home offices, executive offices, and mid-size meeting spaces with BYOD simplicity and superior audio clarity for video meetings and audio conferences. The speakerphone's audio bridging feature lets far-end USB-connected conference participants using conferencing apps, local users, and Bluetooth-connected far-end mobile callers, join the same call and clearly hear each other. With a steerable microphone array and first-mic priority feature, it intelligently activates the microphone closest to the speaker, reducing ambient noise. Like all ClearOne microphone products, the device is compatible with popular collaboration platforms such as ZoomTM, WebExTM, Microsoft® Teams, Google® MeetTM, and many more. The new BT model preserves all the original CHAT® 150 speakerphone features, such as Advanced Noise Cancellation, Full Duplex Distributed Echo CancellationTM, and Automatic Level Control algorithms, allowing for precise and natural audio capture and playback. It also has an NFC tap-to-pair feature and a wired USB connection to maintain compatibility across all modern devices. In addition, the CHAT® 150 BT group speakerphone is portable, weighing just over a pound, and features a touch interface with control of volume, mute, and Bluetooth functions in a sleek design. Derek Graham, the interim CEO of ClearOne, shared, "Every product we design has the shared goal of making it easier for companies and individuals to communicate remotely with excellent audio quality and class-leading simplicity." He added, "The CHAT 150 BT upgrades our customer-favorite speakerphone to enable even more flexible usage that's ideal for today's ever-changing needs and reflects the growth of BYOD conference calls and meetings. ClearOne continues to evaluate the needs of businesses and individuals working in today's complex office environments, and we're proud to deliver innovative features and benefits to make every meeting easier and more productive." (Source – Business Wire) About ClearOne Headquartered in Salt Lake City (Utah), ClearOne enables conferencing, collaboration, and network streaming solutions. Founded in 1983, the company has been improving communication and collaboration for organizations worldwide, from Fortune 500 to small and medium businesses and institutions, for nearly 40 years. ClearOne is the best-in-class option for any industry or organization that relies on teamwork and collaboration to be successful, from mobile conferences to the largest meeting venues

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TECHNOLOGIES,BUSINESS

Arena Group Acquires Fexy Studios to Increase Video Production and Distribution

Arena Group | January 13, 2023

On January 12, 2023, The Arena Group acquired Fexy Studios, an award-winning creative agency that produces television series, streaming and digital video programming, and branded content across mobile and desktop web, OTT, broadcast television, YouTube, Twitch, Instagram, Facebook, webinars, and more. The Arena Group will utilize the strength of its core brands and continued audience growth, as well as Fexy's production and branded video capabilities, to enhance streaming, sponsored content, and television programming while boosting sales and revenue across The Arena Group's properties. Rob Barrett, The Arena Group's President of Media, stated, "Fexy Studios has demonstrated a great ability to create compelling programming and digital video content that resonates deeply with viewers and advertisers. By adding that capability to The Arena Group, we will provide vibrant content and experiences across formats and mediums while building new horizontal, multichannel advertising opportunities throughout our portfolio." Source- Businesswire As CEO of Fexy Studios, Cliff Sharples will increase TV, streaming, and cross-platform advertising opportunities and a wide-ranging show portfolio for The Arena Group's verticals. After the acquisition, the Arena Group's food coverage will expand within Parade Lifestyle Media Group. Kathy Kingsley, GM of TV Programming and Executive Producer on ‘Moveable Feast’ Kaarina Aufrance, GM of ‘Roadfood’, and Bruce Hunter, Head of Sales at Fexy Studios, will join the firm. The transaction will be paid with company stock and cash on hand. About The Arena Group The Arena Group, a tech-powered media firm, combines excellent technology, legendary brands, and marketing ability to bring vivid content and experiences to over 120 million consumers each month. It supports brands and creators by delivering technical solutions, distribution, and monetization, enabling journalists, editors, and content creators to impact, enlighten, educate, and entertain people globally. In addition, the company produces vital online destinations that engage consumers with robust journalism and news about their favorite sports teams, investing advice, personal finance, and lifestyle basics.

Read More

SOLUTIONS, MEDIA AND BROADCASTING

Atmosphere's DOOH Streaming Platform Exclusively Partners with TMB

Atmosphere | February 06, 2023

Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform. TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites. Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal. Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet." (Source – Business Wire) Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more." (Source – Business Wire) About Atmosphere Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.

Read More

TECHNOLOGIES, VENDORS AND SUPPLIERS

ClearOne Launches CHAT® 150 BT Group Speakerphone for Enhanced Audio Conferences

ClearOne | January 31, 2023

On January 30, 2023, ClearOne, a provider of conferencing, collaboration, and network streaming solutions, launched the new CHAT® 150 BT group speakerphone with Bluetooth and USB connectivity. The device was created in response to the rise of unified communications software applications and mobile devices for conference calls. It provides an enhanced conferencing experience for the finest in business-class performance. The CHAT® 150 BT group speakerphone can easily and instantly connect to personal computers, mobile devices, or Bluetooth-enabled desk phones. It offers users an economical way to upgrade home offices, executive offices, and mid-size meeting spaces with BYOD simplicity and superior audio clarity for video meetings and audio conferences. The speakerphone's audio bridging feature lets far-end USB-connected conference participants using conferencing apps, local users, and Bluetooth-connected far-end mobile callers, join the same call and clearly hear each other. With a steerable microphone array and first-mic priority feature, it intelligently activates the microphone closest to the speaker, reducing ambient noise. Like all ClearOne microphone products, the device is compatible with popular collaboration platforms such as ZoomTM, WebExTM, Microsoft® Teams, Google® MeetTM, and many more. The new BT model preserves all the original CHAT® 150 speakerphone features, such as Advanced Noise Cancellation, Full Duplex Distributed Echo CancellationTM, and Automatic Level Control algorithms, allowing for precise and natural audio capture and playback. It also has an NFC tap-to-pair feature and a wired USB connection to maintain compatibility across all modern devices. In addition, the CHAT® 150 BT group speakerphone is portable, weighing just over a pound, and features a touch interface with control of volume, mute, and Bluetooth functions in a sleek design. Derek Graham, the interim CEO of ClearOne, shared, "Every product we design has the shared goal of making it easier for companies and individuals to communicate remotely with excellent audio quality and class-leading simplicity." He added, "The CHAT 150 BT upgrades our customer-favorite speakerphone to enable even more flexible usage that's ideal for today's ever-changing needs and reflects the growth of BYOD conference calls and meetings. ClearOne continues to evaluate the needs of businesses and individuals working in today's complex office environments, and we're proud to deliver innovative features and benefits to make every meeting easier and more productive." (Source – Business Wire) About ClearOne Headquartered in Salt Lake City (Utah), ClearOne enables conferencing, collaboration, and network streaming solutions. Founded in 1983, the company has been improving communication and collaboration for organizations worldwide, from Fortune 500 to small and medium businesses and institutions, for nearly 40 years. ClearOne is the best-in-class option for any industry or organization that relies on teamwork and collaboration to be successful, from mobile conferences to the largest meeting venues

Read More

TECHNOLOGIES,BUSINESS

Arena Group Acquires Fexy Studios to Increase Video Production and Distribution

Arena Group | January 13, 2023

On January 12, 2023, The Arena Group acquired Fexy Studios, an award-winning creative agency that produces television series, streaming and digital video programming, and branded content across mobile and desktop web, OTT, broadcast television, YouTube, Twitch, Instagram, Facebook, webinars, and more. The Arena Group will utilize the strength of its core brands and continued audience growth, as well as Fexy's production and branded video capabilities, to enhance streaming, sponsored content, and television programming while boosting sales and revenue across The Arena Group's properties. Rob Barrett, The Arena Group's President of Media, stated, "Fexy Studios has demonstrated a great ability to create compelling programming and digital video content that resonates deeply with viewers and advertisers. By adding that capability to The Arena Group, we will provide vibrant content and experiences across formats and mediums while building new horizontal, multichannel advertising opportunities throughout our portfolio." Source- Businesswire As CEO of Fexy Studios, Cliff Sharples will increase TV, streaming, and cross-platform advertising opportunities and a wide-ranging show portfolio for The Arena Group's verticals. After the acquisition, the Arena Group's food coverage will expand within Parade Lifestyle Media Group. Kathy Kingsley, GM of TV Programming and Executive Producer on ‘Moveable Feast’ Kaarina Aufrance, GM of ‘Roadfood’, and Bruce Hunter, Head of Sales at Fexy Studios, will join the firm. The transaction will be paid with company stock and cash on hand. About The Arena Group The Arena Group, a tech-powered media firm, combines excellent technology, legendary brands, and marketing ability to bring vivid content and experiences to over 120 million consumers each month. It supports brands and creators by delivering technical solutions, distribution, and monetization, enabling journalists, editors, and content creators to impact, enlighten, educate, and entertain people globally. In addition, the company produces vital online destinations that engage consumers with robust journalism and news about their favorite sports teams, investing advice, personal finance, and lifestyle basics.

Read More

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