SOLUTIONS, MEDIA AND BROADCASTING
Atmosphere | February 06, 2023
Atmosphere, one of the leaders in TV entertainment streaming for business, has recently announced its exclusive content partnership with Trusted Media Brands (TMB), an entertainment company, to drive its long and short videos from brands like Weather Spy, People Are Awesome, The Pet Collective, and FailArmy and its content library into Atmosphere's digital out-of-home (DOOH) streaming platform.
TMB has a wide variety of shows across all its brands. In the past year, about 11 billion minutes watch on free ad-supported streaming TV (FAST) platforms and tens of billions of views on different social media sites.
Whereas the ad-supported streaming service provider, Atmosphere, has about 60 million monthly viewers across 45,000 platforms like medical waiting rooms, gyms, health clubs, and restaurants and bars. Its "content for free" feature allows streaming customers to run promotions with their captive customers through its self-service advertising portal.
Chief Operating Officer at Atmosphere, Blake Sabatinelli, said, "TMB's content is some of the most compelling content online and plays spectacularly in businesses." He added, "We are elated to become the exclusive out-of-home destination for high-quality programming like FailArmy and People Are Awesome and to provide TMB with their largest out-of-home audience yet."
(Source – Business Wire)
Chief Business Officer at TMB, Cameron Saless, said, "We are thrilled to partner with Atmosphere to bring our brands and channels to businesses worldwide." He added, "As early movers in social and FAST, we've been working hard to find new and exciting distribution points. Our partnership with Atmosphere allows us to do just that by expanding our audience and finding new points of discovery with consumers while they dine, exercise, socialize, and more."
(Source – Business Wire)
Atmosphere, one of the leading entertainment service providers, offers optional audio and original streaming TV channels for every business and mood. In addition, its ad portal allows companies to run their marketing promotions within their platforms and outside of them to new custom content. Its content is designed for public viewing and includes viral video compilations, lifestyle, news, sports coverage, adventure sports, the arts, and an effective business atmosphere. Headquartered in Austin, Texas, it has been revolutionizing TV streaming since 2019.
TECHNOLOGIES, VENDORS AND SUPPLIERS
ClearOne | January 31, 2023
On January 30, 2023, ClearOne, a provider of conferencing, collaboration, and network streaming solutions, launched the new CHAT® 150 BT group speakerphone with Bluetooth and USB connectivity. The device was created in response to the rise of unified communications software applications and mobile devices for conference calls. It provides an enhanced conferencing experience for the finest in business-class performance.
The CHAT® 150 BT group speakerphone can easily and instantly connect to personal computers, mobile devices, or Bluetooth-enabled desk phones. It offers users an economical way to upgrade home offices, executive offices, and mid-size meeting spaces with BYOD simplicity and superior audio clarity for video meetings and audio conferences.
The speakerphone's audio bridging feature lets far-end USB-connected conference participants using conferencing apps, local users, and Bluetooth-connected far-end mobile callers, join the same call and clearly hear each other. With a steerable microphone array and first-mic priority feature, it intelligently activates the microphone closest to the speaker, reducing ambient noise. Like all ClearOne microphone products, the device is compatible with popular collaboration platforms such as ZoomTM, WebExTM, Microsoft® Teams, Google® MeetTM, and many more.
The new BT model preserves all the original CHAT® 150 speakerphone features, such as Advanced Noise Cancellation, Full Duplex Distributed Echo CancellationTM, and Automatic Level Control algorithms, allowing for precise and natural audio capture and playback. It also has an NFC tap-to-pair feature and a wired USB connection to maintain compatibility across all modern devices. In addition, the CHAT® 150 BT group speakerphone is portable, weighing just over a pound, and features a touch interface with control of volume, mute, and Bluetooth functions in a sleek design.
Derek Graham, the interim CEO of ClearOne, shared, "Every product we design has the shared goal of making it easier for companies and individuals to communicate remotely with excellent audio quality and class-leading simplicity." He added, "The CHAT 150 BT upgrades our customer-favorite speakerphone to enable even more flexible usage that's ideal for today's ever-changing needs and reflects the growth of BYOD conference calls and meetings. ClearOne continues to evaluate the needs of businesses and individuals working in today's complex office environments, and we're proud to deliver innovative features and benefits to make every meeting easier and more productive."
(Source – Business Wire)
Headquartered in Salt Lake City (Utah), ClearOne enables conferencing, collaboration, and network streaming solutions. Founded in 1983, the company has been improving communication and collaboration for organizations worldwide, from Fortune 500 to small and medium businesses and institutions, for nearly 40 years. ClearOne is the best-in-class option for any industry or organization that relies on teamwork and collaboration to be successful, from mobile conferences to the largest meeting venues
Arena Group | January 13, 2023
On January 12, 2023, The Arena Group acquired Fexy Studios, an award-winning creative agency that produces television series, streaming and digital video programming, and branded content across mobile and desktop web, OTT, broadcast television, YouTube, Twitch, Instagram, Facebook, webinars, and more.
The Arena Group will utilize the strength of its core brands and continued audience growth, as well as Fexy's production and branded video capabilities, to enhance streaming, sponsored content, and television programming while boosting sales and revenue across The Arena Group's properties.
Rob Barrett, The Arena Group's President of Media, stated, "Fexy Studios has demonstrated a great ability to create compelling programming and digital video content that resonates deeply with viewers and advertisers. By adding that capability to The Arena Group, we will provide vibrant content and experiences across formats and mediums while building new horizontal, multichannel advertising opportunities throughout our portfolio."
As CEO of Fexy Studios, Cliff Sharples will increase TV, streaming, and cross-platform advertising opportunities and a wide-ranging show portfolio for The Arena Group's verticals.
After the acquisition, the Arena Group's food coverage will expand within Parade Lifestyle Media Group. Kathy Kingsley, GM of TV Programming and Executive Producer on ‘Moveable Feast’ Kaarina Aufrance, GM of ‘Roadfood’, and Bruce Hunter, Head of Sales at Fexy Studios, will join the firm. The transaction will be paid with company stock and cash on hand.
About The Arena Group
The Arena Group, a tech-powered media firm, combines excellent technology, legendary brands, and marketing ability to bring vivid content and experiences to over 120 million consumers each month. It supports brands and creators by delivering technical solutions, distribution, and monetization, enabling journalists, editors, and content creators to impact, enlighten, educate, and entertain people globally. In addition, the company produces vital online destinations that engage consumers with robust journalism and news about their favorite sports teams, investing advice, personal finance, and lifestyle basics.