A Look Inside the New OTT Industry

May 14, 2018

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Today’s consumers have a vast number of choices when it comes to video content and they want to access that content anytime, anywhere on any device. For cable operators, this trend represents challenges but it also implies a huge business opportunity in the OTT space. In fact, Digital TV Research predicts OTT revenues to reach $64.78 billion in 2021, up from $29.41 billion in 2015.In this Whitepaper, understand how operators can be profitable and offer the best customer experience in an OTT environment with:Hybrid combination of on-premise and off-premise software-based solutions.

Spotlight

James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

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MEDIA AND BROADCASTING

Hi-Res audio: It’s all about a maturing market

Article | May 21, 2021

Music streaming contrasts sharply with video streaming. While the video marketplace is characterised by unique catalogues, a variety of pricing and diverse value propositions music streaming services are all at their core fundamentally the same product. When the market was in its hyper-growth phase and there were enough new users to go around, it did not matter too much that the streaming services only had branding, curation and interface to differentiate themselves from each other. Now that we are approaching a slowdown in the high-revenue developed markets, more is needed. Which is where Hi-Res comes in.

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VIRTUALIZATION

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Article | May 17, 2021

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone strategy. Free-to-play games which draw audiences via big franchise names and monetise via in-game spending are going to be increasingly common among AAA publishers. The focus on in-game spending and particularly on the cosmetic, rather than the progress-related, parts will be the key revenue component. As games become less finite and more perpetual (consumer goal is less about ‘finishing them’ and more and ‘playing/spending time in them’), the opportunity to monetise needs that stem from this perpetual engagement (e.g. socialising or expression) starts to outweigh the mere monetisation of access to a packaged product. Simultaneously, free-to-play games also act as a powerful marketing driver for AAA releases as they come out, as well as streamability and word of mouth for the franchise.

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MEDIA AND BROADCASTING

Music and podcasts are competing for the same time

Article | May 28, 2021

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

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VIRTUALIZATION

This time Amazon really does have Bond in its sights

Article | May 20, 2021

MGM, which holds the largest film and TV library in Hollywood, is finally in play – and likely to be acquired by tech major and video streaming behemoth Amazon. With a rumoured price tag of $9 billion, the deal, while substantial, is merely equivalent to 8.3% of Amazon’s Q1 2021 earnings of $108.5 billion. Indeed, the 44% year-on-year (YoY) increase for its Q1 results alone would pay for the deal more than four times over. When it comes to investment capital to deploy, the tech majors led by Amazon and Apple are in a financial class of their own. This is the kind of deal that helps to explain why AT&T was so keen cut its losses and incur a $66 billion loss on its Warner Media assets by merging the former Time Warner media major with Discovery for $43 billion in cash and receiving 71% in equity in the new combined entity in return. It also follows on from Amazon’s 15.4x increase in what it is willing to pay to secure exclusive NFL Thursday Night Football coverage for its US Amazon Prime customers.

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Spotlight

James Grant Group

Established in 1984, James Grant Group today consists of eleven brands based in seven industries, with five offices based across the US and the UK and global affiliations all over the world.A market leader, the Group counts a number of household names amongst its collective client portfolio, including athlete frontrunners, award winners and nominees, from BAFTA, NTA, World Music Award and Brit, to Grammy, RTS, Booker Prize and winners of sporting achievements such as the MLS and Rugby World Cups, providing them with a bespoke range of management and professional services, from brand and digital, to financial and legal.

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